MSc Digital Business
The MSc in Digital Business program at the University of Salford provides students with...
Manchester
INTAKE: Jan, June & Sept
The MSc in Digital Marketing with Industry Placement program at the University of Salford is designed to equip students with the knowledge and skills required to excel in the fast-paced and dynamic field of digital marketing. The program covers a wide range of topics, including digital marketing strategy, social media marketing, search engine optimization (SEO), content marketing, data analytics, and consumer behavior.
Digital Marketing Strategy: Students learn how to develop effective digital marketing strategies that align with overall business objectives. They explore market research techniques, competitor analysis, target audience segmentation, and positioning strategies to create comprehensive digital marketing plans.
Social Media Marketing: The program emphasizes the importance of social media platforms in modern marketing practices. Students learn how to leverage social media channels effectively to engage with target audiences, build brand awareness, and drive customer engagement and conversions.
Search Engine Optimization (SEO): Students gain an understanding of SEO techniques and best practices to improve website visibility and organic search rankings. They learn how to optimize website content, conduct keyword research, and implement on-page and off-page SEO strategies.
Content Marketing: The program focuses on content creation and distribution strategies. Students learn how to develop compelling and relevant content for different digital platforms, such as blogs, videos, infographics, and social media posts. They also explore content marketing metrics and measurement techniques.
Digital Advertising and Paid Media: Students gain insights into digital advertising channels, such as Google Ads, social media ads, display ads, and sponsored content. They learn how to plan, execute, and optimize digital advertising campaigns to reach target audiences and achieve marketing objectives.
Data Analytics and Insights: The program emphasizes the importance of data-driven decision-making in digital marketing. Students learn how to collect, analyze, and interpret data using tools and techniques, such as Google Analytics, to derive actionable insights and optimize marketing strategies.
Mobile and E-commerce Marketing: Students explore the unique opportunities and challenges presented by mobile marketing and e-commerce. They learn how to design mobile-friendly websites, create mobile advertising campaigns, and leverage e-commerce platforms to drive online sales and customer engagement.
Consumer Behavior and Digital Psychology: The program delves into consumer behavior theories and concepts in the digital context. Students gain an understanding of how consumers interact with digital platforms, make purchase decisions, and engage with brands online.
Industry Placement: One of the highlights of the program is the industry placement component, where students have the opportunity to gain practical experience and apply their knowledge in a real-world work environment. This allows them to develop valuable industry connections, enhance their skills, and gain insights into the practical aspects of digital marketing.
Manchester
IELTS 6.5
£ 15750
Postgraduate Programs:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Salford offers a range of scholarships and financial support options to help international students pursue their studies at the university. These scholarships recognize academic excellence, encourage diversity, and provide assistance with tuition fees.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.
Career Prospects in Points: Graduates of the MSc in Digital Marketing with Industry Placement program from the University of Salford have excellent career prospects in the field of digital marketing.
Digital Marketing Manager: Graduates can work as digital marketing managers, overseeing all aspects of digital marketing campaigns and strategies. They are responsible for planning, executing, and measuring the success of digital marketing initiatives and managing digital marketing teams.
Social Media Manager: Graduates can pursue careers as social media managers, specializing in managing and growing social media channels for businesses. They are responsible for content creation, community engagement, and social media advertising.
SEO Specialist: Graduates can work as SEO specialists, helping businesses improve their organic search rankings and website visibility. They optimize website content, conduct keyword research, and implement SEO strategies to increase website traffic and conversions.
Digital Advertising Specialist: Graduates can work as digital advertising specialists, managing and optimizing digital advertising campaigns across various platforms. They use data and analytics to drive targeted advertising efforts and achieve marketing objectives.
Content Marketing Manager: Graduates can pursue careers as content marketing managers, overseeing content creation and distribution strategies for businesses. They develop content calendars, manage content production, and analyze content performance.
Data Analyst: Graduates can work as data analysts, analyzing digital marketing data to derive actionable insights and optimize marketing strategies. They use tools and techniques to measure campaign effectiveness, identify trends, and make data-driven recommendations.
E-commerce Manager: Graduates can work in e-commerce roles, managing online stores and optimizing the customer journey. They oversee product listings, implement conversion rate optimization strategies, and drive online sales.