Master of Business Administration in Sport and Entertainment Management (MBA)
The Master of Business Administration (MBA) in Sport and Entertainment Management progr...
B.A.B.A. in Marketing
Seattle, Washington
INTAKE: Jan, Mar, June & Sept
Program Overview
Seattle University's Bachelor of Arts and Bachelor of Business Administration (B.A.B.A.) in Marketing is designed to equip students with the skills and knowledge needed to excel in the dynamic field of marketing. This program integrates core business principles with specialized marketing strategies, providing students with a comprehensive understanding of market analysis, consumer behavior, and strategic marketing. The B.A.B.A. in Marketing emphasizes both theoretical and practical aspects of marketing, preparing graduates for various roles in the industry.
AASCB-accredited: The B.A.B.A. in Marketing is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a prestigious recognition that ensures the program meets high standards of excellence in business education. AACSB accreditation is a mark of quality that signifies the program's commitment to providing rigorous academic instruction and maintaining strong connections with industry standards. This accreditation enhances the program’s credibility and assures students of the value and relevance of their education.
Curriculum: The curriculum for the B.A.B.A. in Marketing is designed to provide a balanced education in both business fundamentals and specialized marketing knowledge. Core courses include principles of marketing, consumer behavior, market research, and strategic marketing. Students also engage in coursework related to business analytics, digital marketing, and international marketing. The program offers elective courses that allow students to explore areas such as brand management, sales strategies, and marketing communications. This comprehensive curriculum ensures that graduates are well-prepared to tackle various marketing challenges.
Research Focus: Research in the B.A.B.A. in Marketing program at Seattle University focuses on contemporary marketing issues and trends. Faculty and students engage in research that explores consumer behavior, digital marketing strategies, brand management, and market dynamics. The program encourages students to participate in research projects that address real-world marketing problems and contribute to the development of innovative solutions. Research activities often involve collaboration with industry partners, providing valuable insights and practical applications.
Industry Engagement: The B.A.B.A. in Marketing program emphasizes strong industry engagement through internships, networking opportunities, and partnerships with leading marketing firms. Students gain practical experience by working on live projects, participating in industry conferences, and collaborating with professionals in the field. The program’s advisory board, consisting of marketing experts and alumni, provides guidance on curriculum development and industry trends, ensuring that the education provided aligns with current market demands.
Global Perspective: The program incorporates a global perspective by addressing international marketing challenges and opportunities. Students learn about global market dynamics, cross-cultural consumer behavior, and international marketing strategies. Opportunities for study abroad programs and global business projects allow students to gain insights into international markets and understand the complexities of global marketing practices. This global outlook prepares graduates to work in diverse and international business environments.
Location
Seattle, Washington
Score
IELTS 6.5
Tuition Fee
USD 50328
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 86 or higher.
- PTE: Overall score of 63 or higher.
- DET (Duolingo English Test): Overall score of 120.
Seattle University, located in the heart of Seattle, USA, is renowned for its academic excellence, commitment to social justice, and vibrant campus community. The university is dedicated to providing international students with exceptional educational opportunities through a variety of scholarship programs.
Global Scholars Award: Seattle University offers the Global Scholars Award to incoming undergraduate international students. This merit-based scholarship recognizes academic excellence and provides recipients with a substantial reduction in tuition costs.
Presidential Scholarship: This highly competitive scholarship is open to international students with outstanding academic achievements. It covers a significant portion of tuition costs and is renewable for up to four years.
International Student Merit Scholarship: Recognizing academic achievements, this scholarship is available to international undergraduate and graduate students. The award amount varies and is based on the applicant's academic profile.
Law School Scholarships: Seattle University School of Law offers scholarships to international students based on academic performance, professional experience, and commitment to social justice.
STEM Scholarships: International students pursuing degrees in Science, Technology, Engineering, and Mathematics (STEM) fields may be eligible for specialized scholarships and assistantships within their respective departments.
School of Theology and Ministry Scholarships: International students interested in theological education can explore scholarship opportunities within the School of Theology and Ministry.
Assistantships: In addition to scholarships, some departments offer teaching or research assistantships to international graduate students, providing financial support and valuable work experience.
Graduates of Seattle University's Bachelor of Arts and Bachelor of Business Administration (B.A.B.A.) in Marketing are well-positioned to enter a wide range of dynamic and rewarding careers in the marketing and business sectors. The program’s comprehensive curriculum, industry connections, and hands-on experiences prepare students for various roles that require expertise in marketing strategies, consumer behavior, and market analysis.
Marketing Manager: Marketing managers oversee the development and execution of marketing strategies to promote products and services. They are responsible for creating marketing campaigns, analyzing market trends, and managing budgets to achieve organizational goals.
Brand Manager: Brand managers focus on developing and maintaining the image and reputation of a brand. They work on brand positioning, market research, and promotional strategies to enhance brand recognition and customer loyalty.
Market Research Analyst: Market research analysts gather and analyze data about consumer preferences, market trends, and competitive activities. They provide insights that help businesses make informed decisions about product development, pricing, and marketing strategies.
Digital Marketing Specialist: Digital marketing specialists design and implement online marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email campaigns. They analyze digital metrics to optimize marketing efforts and improve online presence.
Advertising Account Executive: Advertising account executives manage client relationships and oversee advertising campaigns from conception to execution. They coordinate with creative teams, media buyers, and clients to ensure that advertising objectives are met.
Sales Manager: Sales managers lead sales teams, develop sales strategies, and set sales targets. They work to increase revenue by identifying new business opportunities, building client relationships, and ensuring that sales goals are achieved.
Public Relations Specialist: Public relations specialists manage the public image of organizations and clients. They create press releases, handle media relations, and develop communication strategies to shape public perception and respond to media inquiries.
Product Manager: Product managers oversee the development and marketing of products throughout their lifecycle. They work on product design, market positioning, and promotional activities to ensure that products meet consumer needs and market demands.
Content Marketer: Content marketers create and distribute valuable content to attract and engage target audiences. They develop content strategies, write blog posts, produce videos, and manage content across various platforms to build brand awareness and drive engagement.
Event Coordinator: Event coordinators plan and execute marketing events, such as product launches, trade shows, and corporate events. They handle logistics, coordinate with vendors, and ensure that events meet the marketing objectives of the organization.
E-commerce Manager: E-commerce managers oversee online sales operations and strategies. They manage online storefronts, optimize user experiences, and develop strategies to drive traffic and increase online sales.
Social Media Manager: Social media managers create and manage social media campaigns to build brand presence and engage with audiences on platforms like Facebook, Instagram, Twitter, and LinkedIn. They analyze social media metrics to enhance campaign effectiveness.
Marketing Consultant: Marketing consultants provide expert advice to businesses on marketing strategies and tactics. They analyze market conditions, develop marketing plans, and offer recommendations to improve business performance and achieve marketing goals.
Customer Insights Analyst: Customer insights analysts study consumer behavior and preferences to provide actionable insights for marketing strategies. They use data analysis to understand customer needs and trends, helping businesses tailor their marketing efforts.
