MA Public Relations and Digital Communications

Postgraduate Programs:

• Academic Qualifications: International students applying for postgraduate programs at the University of Salford should have a minimum academic qualification of 55% or above in their previous studies.
• English Language Proficiency: Similar to undergraduate programs, applicants are required to demonstrate their English language proficiency. The accepted English language tests and minimum scores are as follows:
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.
  • TOEFL: A minimum score of 72-88 on the internet-based test (iBT).
  • PTE (Pearson Test of English): A minimum score of 58-62.
  • Alternative English language tests may be accepted, so it is advisable to refer to the official website for the latest requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Salford offers a range of scholarships and financial support options to help international students pursue their studies at the university. These scholarships recognize academic excellence, encourage diversity, and provide assistance with tuition fees.

1. Vice-Chancellor's Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. It offers a partial tuition fee reduction of up to £5,000.
2. International Excellence Scholarship: This scholarship is open to international students applying for undergraduate or postgraduate programs. It provides a partial tuition fee reduction of up to £3,000.
3. Country-specific Scholarships: The university offers scholarships specifically tailored to students from certain countries. These scholarships may have different eligibility criteria and application processes, providing financial support to students from specific regions.
4. Chevening Scholarships: The University of Salford is a Chevening partner, offering scholarships to outstanding international students selected by the Chevening Scholarship program. Chevening Scholarships cover full tuition fees, living expenses, and other allowances.
5. Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan, offering scholarships to students from Commonwealth countries. These scholarships cover tuition fees, living expenses, and other related costs.
6. Santander Scholarships: The university has partnered with Santander Bank to offer scholarships to international students. These scholarships aim to support students in areas such as entrepreneurship, research, and community engagement.
7. Alumni Loyalty Discount: The University of Salford offers a tuition fee discount to international students who have completed a previous degree at the university. The discount is available for eligible students applying for a postgraduate program.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the MA in Public Relations and Digital Communications program from the University of Salford have excellent career prospects in various industries. 

1. Public Relations Manager: Graduates can work as public relations managers in corporations, government agencies, non-profit organizations, or PR agencies. They are responsible for developing and implementing strategic communication plans, managing media relations, and maintaining a positive public image for their organizations.

2. Digital Communications Specialist: Graduates can pursue careers as digital communications specialists, focusing on utilizing digital channels and technologies to enhance brand awareness and engage with target audiences. They are skilled in managing social media platforms, creating content, and analyzing digital campaign performance.

3. Media Relations Officer: Graduates can work as media relations officers, handling media inquiries, drafting press releases, and building relationships with journalists. They ensure effective communication between organizations and the media.

4. Corporate Communications Manager: Graduates can specialize in corporate communications, working in-house for organizations to develop and execute internal and external communication strategies. They are responsible for managing corporate messaging, employee communication, and stakeholder engagement.

5. Public Affairs Consultant: Graduates can work as public affairs consultants, providing strategic advice to organizations on political and regulatory issues. They help organizations navigate government policies, advocate for their interests, and build relationships with key stakeholders.

6. Digital Marketing Manager: Graduates with expertise in digital communications can pursue careers in digital marketing. They develop and implement digital marketing strategies, manage online advertising campaigns, and optimize digital channels for brand promotion.

7. Social Media Manager: Graduates can specialize in social media management, overseeing social media accounts, creating engaging content, and monitoring online conversations. They are responsible for maintaining a positive brand presence on social media platforms.

8. Crisis Communications Specialist: Graduates can specialize in crisis communications, assisting organizations in managing and mitigating reputation risks during crisis situations. They develop crisis communication plans, coordinate responses, and provide guidance on effective communication strategies.

9. Market Research Analyst: Graduates can work as market research analysts, conducting research to gather insights into consumer behavior, market trends, and competitor analysis. They provide valuable data to inform communication strategies and decision-making.

10. Communication Consultant: Graduates can work as communication consultants, providing strategic advice and guidance to organizations on their overall communication strategies. They assess communication needs, identify opportunities for improvement, and develop tailored communication plans to enhance organizational effectiveness.

11. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing the brand identity and reputation of organizations. They ensure consistent messaging across all communication channels and oversee brand positioning and differentiation.

12. Event Manager: Graduates can work in event management, planning and executing corporate events, conferences, and promotional activities. They coordinate logistics, manage budgets, and ensure effective communication before, during, and after events.