MSc Digital Video Production and Marketing

Manchester

 

INTAKE: September

Program Overview

The MSc Digital Video Production and Marketing program at the University of Salford is designed to provide students with a comprehensive understanding of digital video production techniques and marketing strategies. The program covers a wide range of topics, including video production, digital storytelling, content creation, digital marketing, and audience engagement.

  1. Digital Video Production: Students gain practical skills in digital video production, including camera operation, lighting techniques, sound recording, and post-production editing. They learn how to create high-quality video content using industry-standard equipment and software.

  2. Digital Storytelling: The program emphasizes the art of storytelling in the digital realm. Students learn how to craft compelling narratives and use visual storytelling techniques to engage audiences and convey messages effectively.

  3. Content Creation: Students explore various forms of content creation, including short films, documentaries, promotional videos, and social media content. They learn how to develop content strategies, adapt content for different platforms, and optimize content for search engine visibility.

  4. Digital Marketing Strategies: The program introduces students to digital marketing concepts and strategies specific to the video production industry. They learn how to plan and execute marketing campaigns, analyze audience behavior, optimize video content for online platforms, and measure campaign effectiveness.

  5. Audience Engagement: Students develop skills in audience analysis and engagement, understanding how to identify target audiences, build online communities, and leverage social media platforms for effective audience engagement.

  6. Industry Collaboration: The University of Salford has strong links with the media and marketing industries, providing students with opportunities for industry collaborations, guest lectures, and real-world projects. Students benefit from industry insights, networking opportunities, and potential internships or placements.

  7. Practical Projects: The program includes hands-on projects where students apply their knowledge and skills to create digital video content and marketing campaigns. They work individually or in teams to develop portfolios that showcase their abilities and creativity.

  8. Emerging Technologies: The program explores the latest trends and technologies in digital video production and marketing, including virtual reality (VR), augmented reality (AR), 360-degree video, and interactive storytelling. Students have the opportunity to experiment with these technologies and understand their impact on the industry.

Pollster Education

Location

Manchester

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15750

Postgraduate Programs:

  • Academic Qualifications: International students applying for postgraduate programs at the University of Salford should have a minimum academic qualification of 55% or above in their previous studies.
  • English Language Proficiency: Similar to undergraduate programs, applicants are required to demonstrate their English language proficiency. The accepted English language tests and minimum scores are as follows:
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum score of 72-88 on the internet-based test (iBT).
    • PTE (Pearson Test of English): A minimum score of 58-62.
    • Alternative English language tests may be accepted, so it is advisable to refer to the official website for the latest requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Salford offers a range of scholarships and financial support options to help international students pursue their studies at the university. These scholarships recognize academic excellence, encourage diversity, and provide assistance with tuition fees.

  1. Vice-Chancellor's Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. It offers a partial tuition fee reduction of up to £5,000.
  2. International Excellence Scholarship: This scholarship is open to international students applying for undergraduate or postgraduate programs. It provides a partial tuition fee reduction of up to £3,000.
  3. Country-specific Scholarships: The university offers scholarships specifically tailored to students from certain countries. These scholarships may have different eligibility criteria and application processes, providing financial support to students from specific regions.
  4. Chevening Scholarships: The University of Salford is a Chevening partner, offering scholarships to outstanding international students selected by the Chevening Scholarship program. Chevening Scholarships cover full tuition fees, living expenses, and other allowances.
  5. Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan, offering scholarships to students from Commonwealth countries. These scholarships cover tuition fees, living expenses, and other related costs.
  6. Santander Scholarships: The university has partnered with Santander Bank to offer scholarships to international students. These scholarships aim to support students in areas such as entrepreneurship, research, and community engagement.
  7. Alumni Loyalty Discount: The University of Salford offers a tuition fee discount to international students who have completed a previous degree at the university. The discount is available for eligible students applying for a postgraduate program.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the MSc Digital Video Production and Marketing program from the University of Salford have diverse career prospects in the media, marketing, and creative industries. 

  1. Digital Video Producer: Graduates can work as digital video producers, responsible for conceptualizing, planning, and producing video content for various platforms. They may work for production companies, media organizations, advertising agencies, or as freelancers.

  2. Content Creator: Graduates can pursue careers as content creators, developing video content for brands, digital platforms, or social media channels. They may specialize in creating engaging and shareable content that resonates with target audiences.

  3. Digital Marketing Specialist: Graduates with expertise in digital marketing can work as digital marketing specialists, focusing on video marketing strategies, campaign management, and analytics. They may work for marketing agencies, digital media companies, or in-house marketing departments.

  4. Social Media Manager: Graduates can work as social media managers, responsible for managing and optimizing social media channels for brands or organizations. They may create and curate video content, engage with audiences, and analyze social media metrics to drive brand awareness and engagement.

  5. Video Editor: Graduates with strong video editing skills can work as video editors, shaping raw footage into polished and visually appealing video content. They may work for production companies, broadcasters, or digital media platforms.

  6. Brand Strategist: Graduates can pursue careers as brand strategists, focusing on integrating video content into overall brand strategies. They may work on brand positioning, messaging, and developing video campaigns that align with brand objectives.

  7. Digital Consultant: Graduates can work as digital consultants, providing expertise and guidance to businesses on digital video production and marketing strategies. They may offer insights on content creation, audience engagement, and campaign optimization.

  8. Entrepreneurship: Graduates may choose to start their own digital video production or marketing ventures, leveraging their skills and knowledge to offer services to clients or develop their own digital media products.


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