BBA in Marketing

Undergraduate Entry Requirements

Application Fees: US$ 60

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 71 or higher.

Mississippi State University (MSU) recognizes the importance of providing financial assistance to international students to help them pursue their higher education goals. The university offers a variety of scholarships to support the academic achievements and contributions of international students. These scholarships are designed to recognize excellence, diversity, and leadership. 

Global Excellence Scholarship: The Global Excellence Scholarship is awarded to high-achieving international students based on their academic merit. This scholarship recognizes students who have demonstrated exceptional academic performance in their previous studies. The scholarship amount varies and is renewable based on maintaining a specified GPA.

International Student Scholarships: MSU offers a range of scholarships specifically for international students. These scholarships consider factors such as academic achievement, leadership potential, and contributions to the campus community. Award amounts and eligibility criteria may vary.

Intensive English Institute (IEI) Scholarships: MSU's IEI offers scholarships to international students who enroll in English language programs. These scholarships help students improve their English language skills before pursuing their academic studies at the university.

Departmental Scholarships: Various academic departments at MSU offer scholarships to international students who are pursuing specific fields of study. These scholarships are often based on academic performance, research interests, and involvement in departmental activities.

Cultural Exchange Scholarships: MSU encourages cultural exchange by offering scholarships to international students from specific countries or regions. These scholarships promote diversity and foster a global learning environment on campus.

External Scholarships: MSU provides information and guidance to international students seeking external scholarships, grants, or funding opportunities offered by government agencies, foundations, and organizations.

Graduates with a Bachelor of Business Administration (BBA) in Marketing from Mississippi State University are well-prepared to embark on a variety of career paths in the marketing and business sectors. The program equips students with the knowledge and skills necessary to succeed in a dynamic and competitive industry.

Marketing Manager: Marketing managers develop and implement marketing strategies to promote products and services. They oversee marketing campaigns, analyze market trends, and manage budgets to achieve business objectives. This role involves coordinating with other departments and external agencies to execute effective marketing initiatives.

Brand Manager: Brand managers are responsible for managing and enhancing a brand's image and identity. They work on developing brand strategies, conducting market research, and creating promotional campaigns to build brand awareness and drive consumer engagement.

Market Research Analyst: Market research analysts collect and analyze data on consumer preferences, market conditions, and industry trends. They provide insights and recommendations based on their research to help businesses make informed decisions about product development, pricing, and marketing strategies.

Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including social media, email marketing, search engine optimization (SEO), and digital advertising. They develop and manage digital campaigns to increase brand visibility and drive online traffic.

Sales Manager: Sales managers oversee sales teams and develop strategies to achieve sales targets. They are involved in setting sales goals, training and motivating sales staff, and analyzing sales performance to identify opportunities for improvement.

Public Relations Specialist: Public relations specialists manage the public image of organizations and handle communication with the media and the public. They create press releases, organize events, and manage social media to build positive relationships and enhance the organization's reputation.

Product Manager: Product managers are responsible for the development and marketing of products throughout their lifecycle. They work on product positioning, pricing strategies, and market analysis to ensure products meet consumer needs and achieve business goals.

Advertising Account Executive: Advertising account executives work with clients to develop and execute advertising campaigns. They manage client relationships, coordinate with creative teams, and ensure that campaigns meet client objectives and deadlines.

Event Planner: Event planners organize and coordinate events such as conferences, trade shows, and corporate functions. They handle logistics, manage budgets, and work with vendors to create successful and memorable events.

Content Marketing Specialist: Content marketing specialists create and manage content strategies to engage and inform target audiences. They develop blog posts, articles, videos, and other content types to attract and retain customers while supporting overall marketing goals.

E-Commerce Manager: E-commerce managers oversee online sales platforms and strategies. They manage website content, optimize user experience, and implement online marketing tactics to drive sales and enhance customer satisfaction.

Customer Relationship Manager: Customer relationship managers focus on building and maintaining strong relationships with clients. They work on improving customer satisfaction, addressing concerns, and developing loyalty programs to retain customers and foster long-term relationships.