BBA in Marketing

Undergraduate Entry Requirements

Application Fees: US$ 90

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.50 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 78 or higher.
• PTE: Overall score of 52 or higher.
• DET (Duolingo English Test): Overall score of 105.

Texas State University recognizes the importance of supporting international students in achieving their educational goals. To assist students in pursuing their academic aspirations, the university offers a range of scholarships tailored to international students' diverse backgrounds and achievements. These scholarships help alleviate the financial burden and make higher education more accessible. 

International Freshman Scholarships: Texas State University offers merit-based scholarships for incoming international freshman students. These scholarships are awarded based on academic achievement, standardized test scores, and other accomplishments. Eligible students are automatically considered during the admission process.

International Transfer Scholarships: Transfer students from international institutions are also eligible for scholarships based on their academic performance at their previous institution. These scholarships recognize the hard work and dedication of transfer students as they continue their education at Texas State University.

Global Diversity Scholarship: The Global Diversity Scholarship is designed to celebrate the diverse backgrounds of international students. It is awarded to students who have demonstrated a commitment to fostering diversity, equity, and inclusion. This scholarship is open to both undergraduate and graduate students.

President's Honor Scholarship: This prestigious scholarship is awarded to highly accomplished international students who have exceptional academic achievements and leadership qualities. Recipients of the President's Honor Scholarship receive a significant financial award to support their education at Texas State University.

Donor-Funded Scholarships: Texas State University benefits from the generosity of donors who have established scholarships to support international students. These scholarships may be based on various criteria, such as field of study, leadership, community involvement, or academic excellence.

Departmental Scholarships: Many academic departments within the university offer scholarships to students pursuing specific majors or disciplines. These scholarships are often awarded based on academic performance and potential within the chosen field.

Study Abroad Scholarships: For international students interested in participating in study abroad programs, Texas State University provides scholarships to support their global learning experiences. These scholarships help students broaden their horizons and gain cross-cultural perspectives.

Graduates of the Bachelor of Business Administration (BBA) in Marketing program from Texas State University are well-prepared to enter various dynamic and rewarding careers in the marketing field. The program's comprehensive curriculum and practical experience offer a strong foundation for diverse roles across industries. 

Marketing Manager: Marketing Managers develop and oversee marketing strategies and campaigns to promote products or services. They are responsible for market research, identifying target audiences, and creating strategies to drive sales and enhance brand awareness. This role involves managing marketing teams, budgeting, and analyzing campaign performance.

Brand Manager: Brand Managers focus on building and maintaining a strong brand image and identity. They work on brand positioning, developing brand strategies, and managing brand communications. This role involves working closely with creative teams to ensure that marketing materials align with the brand’s vision and values.

Market Research Analyst: Market Research Analysts collect and analyze data about consumer preferences, market trends, and competitive activities. They use this information to help companies make informed decisions about product development, pricing, and marketing strategies. This role requires strong analytical skills and proficiency in data analysis tools.

Digital Marketing Specialist: Digital Marketing Specialists manage online marketing efforts to drive traffic, engagement, and conversions. They work with digital channels such as social media, search engines, email, and websites to develop and execute digital marketing strategies. This role involves SEO, content marketing, pay-per-click (PPC) advertising, and social media management.

Sales Manager: Sales Managers oversee sales teams and strategies to achieve revenue targets. They develop sales plans, set goals, and train and motivate sales representatives. This role involves analyzing sales data, identifying market opportunities, and working with marketing teams to align sales efforts with marketing initiatives.

Advertising Account Executive: Advertising Account Executives act as the liaison between clients and advertising agencies. They manage client accounts, develop advertising strategies, and coordinate the execution of advertising campaigns. This role involves client communication, project management, and campaign performance evaluation.

Public Relations Specialist: Public Relations Specialists manage and enhance the public image of organizations or individuals. They work on media relations, press releases, event planning, and crisis communication. This role involves crafting messaging, managing media interactions, and building positive relationships with the public and media.

Social Media Manager: Social Media Managers create and manage social media content and strategies to engage audiences and promote brands. They develop content calendars, monitor social media trends, and analyze social media metrics to optimize performance. This role requires creativity, strong communication skills, and a deep understanding of social media platforms.

Product Marketing Manager: Product Marketing Managers focus on marketing specific products or product lines. They work on product positioning, competitive analysis, and go-to-market strategies. This role involves collaborating with product development teams, conducting market research, and launching marketing campaigns to drive product success.

E-commerce Manager: E-commerce Managers oversee online sales platforms and strategies to enhance the online shopping experience. They manage product listings, optimize website performance, and develop digital marketing campaigns to drive online sales. This role requires expertise in e-commerce platforms, digital marketing, and customer experience.