B.S. in Advertising

Undergraduate Entry Requirements

Application Fees: US$ 90

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.50 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 78 or higher.
• PTE: Overall score of 52 or higher.
• DET (Duolingo English Test): Overall score of 105.

Texas State University recognizes the importance of supporting international students in achieving their educational goals. To assist students in pursuing their academic aspirations, the university offers a range of scholarships tailored to international students' diverse backgrounds and achievements. These scholarships help alleviate the financial burden and make higher education more accessible. 

International Freshman Scholarships: Texas State University offers merit-based scholarships for incoming international freshman students. These scholarships are awarded based on academic achievement, standardized test scores, and other accomplishments. Eligible students are automatically considered during the admission process.

International Transfer Scholarships: Transfer students from international institutions are also eligible for scholarships based on their academic performance at their previous institution. These scholarships recognize the hard work and dedication of transfer students as they continue their education at Texas State University.

Global Diversity Scholarship: The Global Diversity Scholarship is designed to celebrate the diverse backgrounds of international students. It is awarded to students who have demonstrated a commitment to fostering diversity, equity, and inclusion. This scholarship is open to both undergraduate and graduate students.

President's Honor Scholarship: This prestigious scholarship is awarded to highly accomplished international students who have exceptional academic achievements and leadership qualities. Recipients of the President's Honor Scholarship receive a significant financial award to support their education at Texas State University.

Donor-Funded Scholarships: Texas State University benefits from the generosity of donors who have established scholarships to support international students. These scholarships may be based on various criteria, such as field of study, leadership, community involvement, or academic excellence.

Departmental Scholarships: Many academic departments within the university offer scholarships to students pursuing specific majors or disciplines. These scholarships are often awarded based on academic performance and potential within the chosen field.

Study Abroad Scholarships: For international students interested in participating in study abroad programs, Texas State University provides scholarships to support their global learning experiences. These scholarships help students broaden their horizons and gain cross-cultural perspectives.

Graduates with a Bachelor of Science in Advertising (B.S.A.) from Texas State University have a diverse array of career opportunities in the vibrant field of advertising and marketing. The program's comprehensive curriculum and practical experiences prepare students for various roles within the industry. 

Advertising Account Manager: Advertising account managers act as the liaison between clients and advertising agencies. They oversee the development and execution of advertising campaigns, ensuring that client objectives are met and budgets are adhered to. This role involves managing client relationships, coordinating with creative teams, and analyzing campaign performance.

Media Planner: Media planners are responsible for strategizing and selecting the best media platforms to reach target audiences effectively. They analyze market data, negotiate with media vendors, and develop media plans that maximize the impact of advertising campaigns. This role requires a strong understanding of media channels and consumer behavior.

Creative Director: Creative directors lead the creative process in advertising agencies, overseeing the development of visual and conceptual elements of campaigns. They work closely with art directors, copywriters, and designers to create compelling and innovative advertising materials. This role demands a high level of creativity and leadership skills.

Copywriter: Copywriters craft persuasive and engaging content for various advertising mediums, including print, digital, and broadcast. They develop slogans, taglines, and promotional messages that capture the audience’s attention and drive brand awareness. Strong writing skills and creativity are essential for this role.

Digital Marketing Specialist: Digital marketing specialists focus on online advertising strategies, including search engine marketing (SEM), social media marketing, and email campaigns. They analyze digital metrics, optimize online content, and manage digital advertising platforms to enhance brand visibility and engagement.

Brand Manager: Brand managers are responsible for developing and maintaining a brand’s image and reputation. They create marketing strategies that reinforce the brand’s identity, oversee advertising campaigns, and monitor brand performance in the market. This role involves strategic thinking and an understanding of market trends.

Public Relations Specialist: Public relations specialists manage the public image of clients or organizations. They develop media relations strategies, write press releases, and handle communications to build and maintain a positive public perception. This role requires strong communication and media skills.

Market Research Analyst: Market research analysts study market conditions to identify potential sales opportunities and consumer preferences. They collect and analyze data to help businesses make informed decisions about advertising strategies and market positioning. Analytical skills and attention to detail are crucial for this role.

Social Media Manager: Social media managers oversee the creation and management of content across social media platforms. They engage with audiences, monitor social media trends, and develop strategies to increase brand presence and engagement online. Creativity and familiarity with social media tools are important for this position.

Event Coordinator: Event coordinators plan and execute promotional events and campaigns to boost brand visibility and consumer engagement. They handle logistics, coordinate with vendors, and ensure that events align with the overall advertising strategy. Strong organizational and communication skills are essential for success in this role.