M.F.A. in Studio Art
California State University, Sacramento (CSUS), stands as a vibrant hub for artistic ex...
B.A. in Public Relations
Sacramento, California
INTAKE: Jan & Aug
Program Overview
The Bachelor of Arts (B.A.) in Public Relations at California State University - Sacramento is designed to equip students with essential skills and knowledge for effective communication and public relations strategies. This program provides a comprehensive education in managing and enhancing the public image of organizations and individuals. Students learn how to craft compelling messages, handle media relations, and develop strategic communication plans that address various public and media challenges.
Curriculum: The curriculum for the B.A. in Public Relations at Sacramento State is structured to provide a strong foundation in both theoretical and practical aspects of public relations. Core courses cover subjects such as media relations, strategic communication, crisis management, and public relations writing. Students also engage in coursework on digital communication, advertising, and marketing to broaden their understanding of integrated communication strategies. The program includes hands-on projects and internships to offer real-world experience and practical application of learned concepts.
Research Focus: Research within the B.A. in Public Relations program emphasizes exploring the latest trends and issues in public relations and communication. Faculty and students engage in studies related to media influence, public perception, digital communication strategies, and the effectiveness of various public relations tactics. The program encourages students to undertake research projects that contribute to the field's knowledge base and address contemporary challenges faced by public relations professionals.
Industry Engagement: The program fosters strong connections with industry professionals through internships, networking events, and collaborative projects. Students have the opportunity to work with local businesses, non-profit organizations, and media outlets, gaining practical experience and building professional relationships. These industry engagements not only enhance students' learning experiences but also improve their career prospects by providing valuable insights into the public relations field.
Global Perspective: California State University - Sacramento integrates a global perspective into its B.A. in Public Relations program, preparing students to handle international communication and public relations challenges. The curriculum includes coursework on global communication strategies and intercultural communication. Students are encouraged to explore international public relations practices through study abroad programs and global internships, ensuring they are well-equipped to work in diverse and globalized environments.
Location
Sacramento, California
Score
IELTS 6
Tuition Fee
USD 16872
Undergraduate Entry Requirements
Application Fees: US$ 70
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 64 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Overall score of 105.
California State University, Sacramento (CSUS), offers a variety of scholarships and financial aid opportunities to support international students in achieving their academic goals. These scholarships recognize academic excellence, leadership, and diverse achievements, making education more accessible to deserving students from around the world.
International Student Scholarship: CSUS offers merit-based scholarships to outstanding international students. These scholarships are available to both undergraduate and graduate students and provide partial tuition waivers. Eligibility criteria vary, but they typically consider academic achievements and potential contributions to the campus community.
American English and Culture Program (AECP) Scholarships: CSUS's AECP offers scholarships to international students who demonstrate exceptional English language proficiency and academic potential. These scholarships can cover a portion of the program's tuition costs.
Departmental Scholarships: Various academic departments within CSUS offer scholarships to students based on their field of study. International students may be eligible for department-specific scholarships that recognize achievements and contributions within a particular academic area.
Private Scholarships: CSUS encourages international students to explore external scholarship opportunities from foundations, organizations, and government agencies. These scholarships can be awarded based on factors such as nationality, academic performance, and community involvement.
Diversity and Inclusion Scholarships: CSUS values diversity and offers scholarships that celebrate students from different backgrounds, cultures, and identities. International students who contribute to creating a diverse and inclusive campus environment may be eligible for these scholarships.
Global Education Scholarships: These scholarships are specifically designed for international students to help cover educational expenses. They recognize students' commitment to their education and their potential to make a positive impact on the global community.
Study Abroad Scholarships: CSUS provides opportunities for international students to participate in study abroad programs. Scholarships are available to support students who wish to study in different countries and gain diverse academic experiences.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the Bachelor of Arts (B.A.) in Public Relations from California State University - Sacramento have a wide range of career opportunities available to them in the dynamic field of communication and public relations.
Public Relations Specialist: These professionals manage the public image of organizations by crafting press releases, handling media inquiries, and developing communication strategies to enhance public perception.
Media Relations Manager: Media relations managers build and maintain relationships with journalists and media outlets, coordinating media coverage and managing press events to ensure positive media exposure.
Corporate Communications Manager: Corporate communications managers oversee internal and external communication strategies for businesses, ensuring consistent messaging and effective communication with stakeholders.
Crisis Communication Specialist: These specialists develop and implement communication strategies to manage and mitigate the impact of crises or negative events on an organization’s reputation.
Social Media Manager: Social media managers create and manage content across social media platforms, engage with audiences, and analyze social media metrics to enhance brand presence and reputation.
Event Coordinator: Event coordinators plan and execute events such as conferences, product launches, and promotional activities, ensuring all aspects of the event align with the organization’s public relations goals.
Marketing Communications Specialist: Marketing communications specialists develop and execute marketing campaigns that integrate public relations, advertising, and promotional strategies to drive brand awareness and engagement.
Public Affairs Consultant: Public affairs consultants advise organizations on government relations and public policy issues, helping to shape public opinion and influence policy decisions.
