Masters of Information Systems
The Master of Information Systems (MIS) program at Cleveland State University is a dist...
B.A in Journalism And Promotional Communications
Cleveland, Ohio
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Arts in Journalism and Promotional Communications at Cleveland State University offers a comprehensive education in media and communication, focusing on both journalistic practices and promotional strategies. This program is designed to prepare students for dynamic careers in various media fields, including news reporting, public relations, advertising, and digital media. Students gain hands-on experience in creating compelling content, understanding media ethics, and utilizing communication strategies to effectively engage audiences.
Curriculum: The curriculum for the B.A. in Journalism and Promotional Communications combines core courses in journalism with specialized courses in promotional communications. Core courses cover essential topics such as news writing, reporting, media ethics, and multimedia storytelling. Students also take specialized courses in public relations, advertising, and strategic communication. The program includes practical experiences through internships, workshops, and projects that allow students to apply their skills in real-world scenarios. Additionally, students can choose electives that align with their interests and career goals, further enriching their educational experience.
Research Focus: Cleveland State University emphasizes research within the B.A. in Journalism and Promotional Communications program, encouraging students to engage in scholarly and applied research related to media and communication. Research topics may include media effects, communication strategies, audience analysis, and the impact of digital media on traditional journalism. Students have opportunities to work on faculty-led research projects, contribute to academic publications, and present their findings at conferences, enhancing their understanding of current trends and challenges in the media industry.
Industry Engagement: The program fosters strong industry engagement through internships, partnerships, and collaborative projects with media organizations, public relations firms, and advertising agencies. Students gain practical experience by working on real-world projects, participating in media production, and engaging with professionals in the field. The program's connections with industry leaders provide valuable networking opportunities and insights into the latest trends and practices in journalism and promotional communications.
Global Perspective: The B.A. in Journalism and Promotional Communications incorporates a global perspective by examining international media practices and communication strategies. Students explore how global events, cultural differences, and international media landscapes influence journalism and promotional communications. This global approach prepares students to work in diverse and international contexts, enhancing their ability to engage with global audiences and understand cross-cultural communication challenges.
Location
Cleveland, Ohio
Score
IELTS 6
Tuition Fee
USD 19998
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 78 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Overall score of 105.
Cleveland State University (CSU) offers a range of scholarships and financial aid opportunities to support international students in pursuing their education in the United States. These scholarships recognize academic excellence, leadership qualities, and contributions to the campus community.
Global Diversity Scholarship: This scholarship is awarded to incoming international students who have demonstrated outstanding academic achievements and a commitment to promoting diversity and inclusivity. The scholarship amount varies and is renewable for up to four years based on continued academic success.
Merit Scholarships: CSU offers merit-based scholarships to both undergraduate and graduate international students who exhibit strong academic performance. These scholarships are awarded based on factors such as GPA, test scores, and other achievements.
CSU Foundation Scholarships: The CSU Foundation offers various scholarships to both domestic and international students across different academic disciplines. Students can apply for these scholarships based on their field of study and other criteria.
Athletic Scholarships: International students who excel in sports may have the opportunity to receive athletic scholarships if they participate in CSU's intercollegiate athletic programs.
International Student Scholarships: CSU provides scholarships specifically tailored to international students to help cover tuition costs and ease the financial burden of studying abroad.
Honors Program Scholarships: The CSU Honors Program offers scholarships to academically talented students who participate in the program. These scholarships are designed to enhance the honors experience.
External Scholarships: CSU encourages international students to explore external scholarship opportunities, both in their home countries and globally, to help fund their education.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary depending on the academic program and level of study.
Graduates of the Bachelor of Arts in Journalism and Promotional Communications program at Cleveland State University are well-prepared for a range of dynamic and rewarding careers in the media and communications industries. The program's focus on both journalistic and promotional skills provides students with versatile expertise applicable to various professional roles.
Journalist/Reporter: Graduates can pursue careers as journalists or reporters, working for newspapers, magazines, online publications, and broadcast media. They are equipped to cover news stories, conduct interviews, and produce engaging content for diverse audiences.
Public Relations Specialist: Public relations specialists manage and enhance the public image of organizations or individuals. They develop and implement PR strategies, handle media relations, and create press materials to effectively communicate their clients' messages.
Marketing and Advertising Professional: With a strong foundation in promotional communications, graduates can work in marketing and advertising roles. They may develop marketing campaigns, create advertising content, and analyze market trends to drive brand awareness and engagement.
Social Media Manager: Social media managers are responsible for creating and managing content across social media platforms. They develop social media strategies, engage with audiences, and monitor analytics to enhance an organization’s online presence and reputation.
Content Creator: Content creators produce a wide range of multimedia content, including articles, videos, blogs, and podcasts. They work for media companies, marketing agencies, or as independent freelancers, crafting content that resonates with target audiences.
Corporate Communications Specialist: Corporate communications specialists handle internal and external communications for organizations. They manage company newsletters, internal memos, and corporate announcements, ensuring clear and effective communication across various stakeholders.
Media Planner/Buyer: Media planners and buyers work in advertising agencies to strategize and purchase advertising space across various media channels. They analyze audience demographics, media trends, and campaign performance to optimize ad placements and budgets.
Broadcast Producer: Broadcast producers oversee the production of television or radio programs. They coordinate with on-air talent, manage production schedules, and ensure that content meets quality standards and broadcasting regulations.
Event Coordinator: Event coordinators plan and execute events such as press conferences, promotional events, and corporate functions. They handle logistics, coordinate with vendors, and manage event promotions to ensure successful outcomes.
Digital Media Specialist: Digital media specialists focus on online platforms and digital content strategies. They work on website management, search engine optimization (SEO), and digital advertising to enhance an organization’s digital footprint and engagement.
