B.B.A. in Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 78 or higher.
• PTE: Overall score of 50 or higher.
• DET (Duolingo English Test): Overall score of 105.

Cleveland State University (CSU) offers a range of scholarships and financial aid opportunities to support international students in pursuing their education in the United States. These scholarships recognize academic excellence, leadership qualities, and contributions to the campus community. 

Global Diversity Scholarship: This scholarship is awarded to incoming international students who have demonstrated outstanding academic achievements and a commitment to promoting diversity and inclusivity. The scholarship amount varies and is renewable for up to four years based on continued academic success.

Merit Scholarships: CSU offers merit-based scholarships to both undergraduate and graduate international students who exhibit strong academic performance. These scholarships are awarded based on factors such as GPA, test scores, and other achievements.

CSU Foundation Scholarships: The CSU Foundation offers various scholarships to both domestic and international students across different academic disciplines. Students can apply for these scholarships based on their field of study and other criteria.

Athletic Scholarships: International students who excel in sports may have the opportunity to receive athletic scholarships if they participate in CSU's intercollegiate athletic programs.

International Student Scholarships: CSU provides scholarships specifically tailored to international students to help cover tuition costs and ease the financial burden of studying abroad.

Honors Program Scholarships: The CSU Honors Program offers scholarships to academically talented students who participate in the program. These scholarships are designed to enhance the honors experience.

External Scholarships: CSU encourages international students to explore external scholarship opportunities, both in their home countries and globally, to help fund their education.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary depending on the academic program and level of study.

Graduates of the B.B.A. in Marketing program at Cleveland State University are well-prepared to enter a diverse array of career paths within the marketing industry. The program equips students with the skills and knowledge necessary to excel in various roles that require strategic thinking, creativity, and analytical capabilities. 

Marketing Manager: Marketing managers are responsible for developing and implementing marketing strategies that drive brand awareness and sales growth. They oversee marketing campaigns, analyze market trends, and manage budgets. This role involves coordinating with cross-functional teams to ensure that marketing efforts align with overall business objectives.

Brand Manager: Brand managers focus on building and maintaining a brand's image and reputation. They develop branding strategies, oversee product positioning, and manage advertising campaigns to enhance brand equity. This role requires a deep understanding of consumer behavior and market dynamics to create compelling brand narratives.

Digital Marketing Specialist: Digital marketing specialists create and manage online marketing campaigns across various digital platforms, including social media, search engines, and email. They use data analytics to measure campaign performance, optimize content, and drive engagement. This role involves expertise in SEO, SEM, and content marketing.

Market Research Analyst: Market research analysts gather and analyze data to help businesses understand market conditions and consumer preferences. They conduct surveys, interpret research findings, and provide insights that inform marketing strategies and product development. This role requires strong analytical skills and proficiency in data analysis tools.

Advertising Account Executive: Advertising account executives serve as the primary liaison between clients and advertising agencies. They manage client accounts, develop advertising strategies, and coordinate campaign execution. This role involves client relationship management, project coordination, and campaign evaluation.

Sales Manager: Sales managers oversee sales teams and develop strategies to drive sales performance. They analyze sales data, set targets, and implement sales strategies to achieve revenue goals. This role involves motivating and managing sales personnel, as well as collaborating with marketing teams to align sales efforts with marketing initiatives.

Public Relations Specialist: Public relations specialists manage a company's public image and media relations. They develop PR strategies, write press releases, and handle media inquiries. This role requires strong communication skills and the ability to manage public perception through effective media engagement.

Content Marketing Manager: Content marketing managers create and oversee content strategies to attract and engage target audiences. They develop content plans, produce marketing materials, and ensure that content aligns with brand messaging. This role involves expertise in content creation, editorial planning, and audience engagement.

Product Marketing Manager: Product marketing managers focus on the promotion and positioning of specific products. They conduct market research, develop go-to-market strategies, and work with product development teams to ensure that products meet market needs. This role requires a blend of marketing expertise and product knowledge.

Social Media Manager: Social media managers handle a company's social media presence, including content creation, community management, and performance analysis. They develop social media strategies, engage with followers, and track metrics to optimize social media campaigns. This role involves creativity and an understanding of social media trends.

International Marketing Manager: For those interested in global business, international marketing managers develop and implement marketing strategies for international markets. They analyze global market trends, adapt marketing efforts to different cultures, and manage cross-border marketing initiatives.

Entrepreneurship: Graduates with an entrepreneurial spirit may choose to start their own marketing consultancy or business. The skills acquired in the B.B.A. in Marketing program, such as strategic planning, market analysis, and campaign management, provide a strong foundation for launching and managing a successful business.