B.S. in Business - Marketing

Undergraduate Entry Requirements

Application Fees: US$ 38

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 71 or higher.
• PTE: Overall score of 48 or higher.
• DET (Duolingo English Test): Overall score of 110.
• SAT (Scholastic Assessment Test): Overall score of 440.

Montana State University (MSU) recognizes the importance of supporting international students in their pursuit of higher education. To make education more accessible and affordable, MSU offers a range of scholarships specifically designed for international students. These scholarships are awarded based on academic achievement, leadership qualities, and other criteria. 

International Student Scholarships: MSU offers various merit-based scholarships for international students. These scholarships are typically awarded based on academic excellence and outstanding achievements. The awards vary in amount and are renewable for multiple years, provided students maintain the required academic standards.

Presidential Scholarships: The Presidential Scholarship is one of the most prestigious awards at MSU. It is offered to high-achieving international students who demonstrate exceptional academic records, leadership skills, and contributions to their community. This scholarship covers a significant portion of tuition and fees.

Provost Scholarships: The Provost Scholarship is another competitive award available to international students. It is designed to recognize outstanding academic achievements and contributions to extracurricular activities. Recipients of this scholarship receive substantial financial support.

Dean's Scholarships: Dean's Scholarships are offered to international students who have demonstrated strong academic potential and leadership abilities. These scholarships help reduce the financial burden of tuition costs.

Departmental Scholarships: Some academic departments at MSU offer scholarships to international students who excel in specific fields of study. These scholarships may be based on academic performance, achievements, or potential contributions to the field.

Cultural Diversity Scholarships: MSU values diversity and seeks to support students from various cultural backgrounds. Cultural Diversity Scholarships are awarded to international students who enhance the university's diversity and contribute to a multicultural campus environment.

External Scholarships: MSU encourages international students to explore external scholarship opportunities, both within their home countries and internationally. The university provides guidance and resources to help students identify and apply for relevant scholarships.

It's important to note that scholarship availability and eligibility criteria may vary each year. Additionally, applicants should submit all required materials, including academic transcripts, letters of recommendation, and essays, to be considered for scholarships.

Graduates with a Bachelor of Science in Business with a concentration in Marketing from Montana State University have access to a diverse range of career opportunities in the marketing field. The program prepares students with a solid foundation in marketing principles, strategic thinking, and practical skills, enabling them to pursue various roles across different industries.

Marketing Manager: Marketing Managers are responsible for developing and executing marketing strategies to promote products or services. They oversee marketing campaigns, analyze market trends, and manage budgets to ensure effective promotion and brand positioning. This role involves coordinating with other departments and external partners to achieve marketing objectives.

Brand Manager: Brand Managers focus on building and maintaining a brand’s identity and reputation. They develop brand strategies, manage brand communication, and ensure consistency across all marketing channels. This role requires a deep understanding of consumer behavior and market trends to enhance brand perception and loyalty.

Digital Marketing Specialist: Digital Marketing Specialists design and implement online marketing campaigns to drive traffic, generate leads, and increase sales. They work with various digital platforms, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. This role involves analyzing digital metrics to optimize campaign performance.

Market Research Analyst: Market Research Analysts gather and analyze data to understand market conditions, consumer preferences, and competitive landscapes. They provide insights and recommendations to help businesses make informed marketing decisions. This role involves designing surveys, conducting interviews, and interpreting data to identify market trends and opportunities.

Content Marketing Manager: Content Marketing Managers create and oversee content strategies to attract and engage target audiences. They develop content plans, manage content creation, and measure the effectiveness of content marketing efforts. This role involves writing, editing, and distributing content across various channels to drive brand awareness and customer engagement.

Sales and Marketing Coordinator: Sales and Marketing Coordinators support the marketing and sales teams by organizing events, managing promotional materials, and coordinating marketing campaigns. They assist in executing marketing strategies and tracking the effectiveness of sales and marketing initiatives.

Public Relations Specialist: Public Relations Specialists manage the public image of a company or organization. They handle media relations, draft press releases, and coordinate public events to promote a positive image and build relationships with stakeholders. This role requires strong communication skills and an ability to manage public perceptions effectively.

Advertising Account Executive: Advertising Account Executives work with clients to develop and manage advertising campaigns. They serve as the main point of contact between the client and the advertising agency, ensuring that campaign goals are met and delivering effective advertising solutions.

Product Marketing Manager: Product Marketing Managers focus on promoting and positioning specific products within the market. They conduct market analysis, develop product messaging, and collaborate with sales teams to drive product adoption and growth.

E-commerce Manager: E-commerce Managers oversee online retail operations, including website management, product listings, and online sales strategies. They analyze e-commerce performance, implement strategies to enhance the online shopping experience, and drive sales growth through digital channels.