B.S. in Strategic Communications

Undergraduate Entry Requirements

Application Fees: US$ 50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 79 or higher.
• PTE: Overall score of 59 or higher.
• DET (Duolingo English Test): Overall score of 110.

Arkansas State University (ASU) offers a range of scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships are designed to recognize academic achievement, leadership skills, and talent in various fields. 

Chancellor's Scholarship: The Chancellor's Scholarship is one of the most prestigious scholarships offered by ASU. It is awarded to outstanding international students based on their academic achievements and leadership potential. The scholarship covers a significant portion of the tuition fees and may include a stipend for living expenses.

International Excellence Scholarship: The International Excellence Scholarship is awarded to international students who have demonstrated exceptional academic performance. This scholarship provides financial assistance to cover a portion of the tuition fees.

Global Diversity Scholarship: The Global Diversity Scholarship is designed to promote diversity and cultural exchange at ASU. It is awarded to international students who have shown a commitment to advancing diversity and inclusivity on campus. The scholarship provides partial tuition fee coverage.

Talent-Based Scholarships: ASU offers talent-based scholarships for students who have excelled in areas such as music, arts, athletics, and other extracurricular activities. These scholarships are open to both domestic and international students and can significantly reduce the financial burden of attending the university.

Study Abroad Scholarships: ASU encourages international students to participate in study abroad programs. The university offers scholarships specifically for students who wish to study abroad, allowing them to experience different cultures and expand their academic horizons.

Departmental Scholarships: Several academic departments at ASU offer scholarships to students who excel in specific fields of study. International students may be eligible for these scholarships based on their academic performance and area of interest.

External Scholarships: ASU assists international students in identifying and applying for external scholarships offered by organizations, governments, and foundations from around the world.

Graduates of the Bachelor of Science (B.S.) in Strategic Communications program at Arkansas State University are well-equipped to pursue a diverse range of career opportunities in the communications and media industries. The program's focus on strategic communication planning, public relations, and media management prepares students for roles that require strong communication skills and an understanding of media dynamics.

Public Relations Specialist: One of the primary career paths for graduates is as a public relations specialist. In this role, professionals manage the public image of organizations or individuals, crafting press releases, handling media inquiries, and developing strategies to build and maintain positive relationships with the public. They work in various settings, including PR agencies, corporate communication departments, and non-profit organizations.

Marketing Communications Manager: Graduates can also pursue careers as marketing communications managers, where they are responsible for creating and executing marketing strategies that promote products or services. This role involves overseeing advertising campaigns, managing social media presence, and coordinating with sales teams to ensure consistent messaging and branding.

Corporate Communications Director: As corporate communications directors, graduates manage internal and external communications for organizations. They develop communication strategies, oversee corporate messaging, and handle crisis communication efforts. This role is crucial for maintaining a positive company image and ensuring effective communication within the organization.

Media Relations Manager: Media relations managers focus on building and maintaining relationships with media professionals. They pitch stories, organize press events, and manage media inquiries to ensure favorable coverage for their organization. This role requires excellent networking skills and an understanding of media trends and practices.

Content Strategist: Content strategists develop and oversee content creation strategies for various platforms, including websites, social media, and blogs. They ensure that content aligns with the organization's goals and engages the target audience effectively. This role involves planning content calendars, analyzing content performance, and working with writers and designers.

Crisis Communication Specialist: Crisis communication specialists are responsible for managing communication during times of crisis or organizational change. They develop crisis communication plans, craft key messages, and coordinate responses to mitigate damage to the organization's reputation. This role requires strong problem-solving skills and the ability to work under pressure.

Social Media Manager: Social media managers handle an organization's social media presence, including content creation, community engagement, and analytics. They develop social media strategies, monitor online conversations, and create engaging content to build brand awareness and connect with audiences.

Event Coordinator: Graduates can work as event coordinators, planning and executing events such as conferences, product launches, and promotional activities. This role involves managing event logistics, coordinating with vendors, and ensuring that events align with the organization’s strategic goals.

Advertising Account Executive: In the role of advertising account executive, graduates work with clients to develop and implement advertising campaigns. They manage client relationships, coordinate with creative teams, and ensure that advertising strategies meet client objectives and budget constraints.

Non-Profit Communications Manager: For those interested in the non-profit sector, communication roles involve managing outreach efforts, developing fundraising campaigns, and crafting messages that promote the organization's mission and impact. They work to enhance public awareness and support for non-profit initiatives.