MSc Digital Marketing
The MSc Digital Marketing course at the University of West London is designed to provid...
MA International Fashion Brand Management: Fashion Buying and Merchandising
West London
INTAKE: September
Program Overview
The MA in International Fashion Brand Management: Fashion Buying and Merchandising at UWL is a specialized program that focuses on the strategic aspects of fashion buying and merchandising within a global context. The program covers topics such as fashion marketing, trend analysis, buying and sourcing, retail operations, and brand management.
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Fashion Industry Insights: Students gain a deep understanding of the global fashion industry, including its structure, trends, consumer behavior, and key players. They learn about the role of fashion buying and merchandising in driving business success.
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Fashion Buying and Merchandising Strategies: The program covers the strategic aspects of fashion buying and merchandising, including trend analysis, assortment planning, range development, pricing, and inventory management. Students learn to make informed decisions that align with market demands and brand positioning.
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Fashion Marketing and Brand Management: The program explores the principles of fashion marketing and brand management. Students learn how to develop effective marketing strategies, build brand identity, and create engaging brand experiences for customers.
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Retail Operations and Supply Chain Management: The program covers the operational aspects of fashion retailing, including store operations, logistics, and supply chain management. Students gain insights into the efficient management of retail operations to ensure a seamless customer experience.
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International Fashion Business: The program focuses on the global aspects of fashion buying and merchandising. Students learn about international sourcing, import/export regulations, market entry strategies, and cultural considerations when operating in different markets.
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Fashion Trend Analysis: Students develop skills in analyzing fashion trends and forecasting future trends. They learn to interpret market data, consumer insights, and fashion industry forecasts to make informed buying and merchandising decisions.
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Fashion Buying and Merchandising Tools: The program familiarizes students with the tools and technologies used in fashion buying and merchandising, including retail analytics, inventory management software, and digital platforms for trend analysis and product sourcing.
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Industry Engagement: The program offers opportunities for industry engagement, including guest lectures, workshops, and industry projects. Students have the chance to learn from industry professionals, visit fashion events, and gain real-world insights into fashion buying and merchandising practices.
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Professional Development: The program emphasizes the development of professional skills required for successful careers in the fashion industry. Students enhance their communication, negotiation, and analytical skills, as well as their ability to work in cross-functional teams.
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Dissertation or Industry Project: Students have the option to undertake a research dissertation or an industry project, allowing them to explore a specific area of fashion buying and merchandising in-depth. They can contribute to the existing body of knowledge or gain practical experience through industry collaborations.
Location
West London
Score
IELTS 6.5
Tuition Fee
£ 13750
Postgraduate Programs:
- Academic Qualifications: Applicants should hold a relevant undergraduate degree from a recognized institution with a minimum of 55% or above.
- English Language Proficiency: International students need to demonstrate their English language proficiency through an approved English language test. The minimum English language requirements are:
- IELTS: Overall score of 6.5, with no individual band score below 6.
- TOEFL: Overall score of 88-95.
- PTE (Pearson Test of English): Overall score of 58-67.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of West London (UWL) offers a range of scholarships and financial support options to both domestic and international students. These scholarships aim to recognize academic excellence, support students from diverse backgrounds, and provide financial assistance to those who may face financial challenges.
- University of West London International Ambassador Scholarships: These scholarships are available to international students applying for a full-time undergraduate or postgraduate course. The scholarship offers a fee reduction of up to £5,000 for the first year of study.
- University of West London International Scholarships: UWL offers a number of international scholarships for both undergraduate and postgraduate students. The scholarships provide a fee reduction of up to £5,000 for the first year of study.
- University of West London International Music Scholarships: These scholarships are specifically for talented musicians who wish to study at UWL. The scholarships offer a fee reduction of up to £2,000 for the first year of study.
- University of West London Care Leaver Bursary: This bursary is available to students who are care leavers. It provides financial support to help cover living costs and other expenses.
- University of West London Progression Scholarship: This scholarship is for UWL graduates who wish to pursue a postgraduate course at the university. It offers a fee reduction of up to 15% for eligible students.
- University of West LondonSports Scholarship: This scholarship is aimed at talented athletes who have represented their country, county, or region in their chosen sport. It provides financial support, mentoring, and access to sports facilities.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of the MA in International Fashion Brand Management: Fashion Buying and Merchandising from UWL have excellent career prospects in the fashion industry.
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Fashion Buyer: Graduates can work as fashion buyers for retail brands, department stores, or online fashion platforms. They are responsible for sourcing and selecting fashion products that align with the brand's target market and positioning.
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Merchandiser: Graduates can pursue careers as merchandisers, analyzing market trends, planning assortments, and managing inventory levels to maximize sales and profitability.
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Retail Manager: Graduates can work as retail managers, overseeing the operations of fashion retail stores, managing sales teams, and ensuring a positive customer experience.
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Trend Analyst: Graduates can specialize in trend analysis, working for fashion forecasting agencies or fashion brands. They analyze consumer behavior and market trends to provide insights for future product development and buying decisions.
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Fashion Brand Manager: Graduates can work as brand managers, responsible for developing and implementing brand strategies, managing brand image, and creating engaging brand experiences for consumers.
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E-commerce Manager: Graduates can pursue careers in e-commerce, managing online fashion platforms, optimizing the online shopping experience, and implementing digital marketing strategies.
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Fashion Consultant: Graduates can work as fashion consultants, providing advice and expertise to fashion brands or retail businesses on buying, merchandising, and brand management.
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Fashion Entrepreneur: Graduates with an entrepreneurial mindset can start their own fashion businesses, such as boutique stores, online fashion platforms, or fashion consulting agencies.
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Fashion Market Researcher: Graduates can work as market researchers, analyzing consumer behavior, conducting market studies, and providing insights for fashion brands and retailers.
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Fashion Educator: Graduates can pursue teaching or research positions in fashion-related academic institutions, contributing to the field through research and sharing their industry knowledge.
