Master of Accountancy with Data Analytics
The Master of Accountancy with Data Analytics program at Arkansas State University (ASU...
B.S. in Marketing
Jonesboro, Arkansas
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Science (B.S.) in Marketing at Arkansas State University offers a comprehensive education in marketing strategies and practices, designed to prepare students for diverse roles within the marketing and business sectors. This program focuses on equipping students with the skills to develop and implement effective marketing campaigns, understand consumer behavior, and analyze market trends. The curriculum is crafted to provide both theoretical knowledge and practical experience, ensuring that graduates are well-prepared to excel in a competitive marketplace.
AACSB Accredited: Arkansas State University’s B.S. in Marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a prestigious recognition that signifies the highest standard of excellence in business education. This accreditation ensures that the program meets rigorous quality standards and provides students with a robust and credible education in marketing.
Curriculum: The curriculum for the B.S. in Marketing includes core courses in marketing principles, consumer behavior, market research, and strategic marketing management. Students also take specialized courses in digital marketing, advertising, sales management, and international marketing. The program integrates practical learning experiences through projects, case studies, and internships, enabling students to apply their knowledge in real-world scenarios. Additionally, students have opportunities to select electives that align with their career interests and goals.
Research Focus: The research focus of the B.S. in Marketing program at Arkansas State University encompasses various aspects of marketing theory and practice. Students are encouraged to engage in research projects that explore contemporary marketing issues, such as digital marketing trends, consumer behavior analytics, and the impact of emerging technologies on marketing strategies. Faculty members are actively involved in research, contributing to advancements in the field and providing students with insights into cutting-edge marketing practices.
Industry Engagement: Industry engagement is a key component of the B.S. in Marketing program. The program fosters strong connections with industry professionals through guest lectures, networking events, and collaboration on real-world projects. Students are encouraged to participate in internships and experiential learning opportunities with leading marketing firms and organizations. These experiences allow students to build professional networks, gain practical skills, and understand industry trends and demands.
Global Perspective: The B.S. in Marketing program incorporates a global perspective by addressing international marketing strategies and global market trends. Students explore how cultural, economic, and political factors influence marketing practices across different regions. The program offers opportunities for international study programs, global marketing projects, and interactions with international business leaders, preparing students to navigate the complexities of the global marketplace.
Location
Jonesboro, Arkansas
Score
IELTS 6
Tuition Fee
USD 14500
Undergraduate Entry Requirements
Application Fees: US$ 50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 59 or higher.
- DET (Duolingo English Test): Overall score of 110.
Arkansas State University (ASU) offers a range of scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships are designed to recognize academic achievement, leadership skills, and talent in various fields.
Chancellor's Scholarship: The Chancellor's Scholarship is one of the most prestigious scholarships offered by ASU. It is awarded to outstanding international students based on their academic achievements and leadership potential. The scholarship covers a significant portion of the tuition fees and may include a stipend for living expenses.
International Excellence Scholarship: The International Excellence Scholarship is awarded to international students who have demonstrated exceptional academic performance. This scholarship provides financial assistance to cover a portion of the tuition fees.
Global Diversity Scholarship: The Global Diversity Scholarship is designed to promote diversity and cultural exchange at ASU. It is awarded to international students who have shown a commitment to advancing diversity and inclusivity on campus. The scholarship provides partial tuition fee coverage.
Talent-Based Scholarships: ASU offers talent-based scholarships for students who have excelled in areas such as music, arts, athletics, and other extracurricular activities. These scholarships are open to both domestic and international students and can significantly reduce the financial burden of attending the university.
Study Abroad Scholarships: ASU encourages international students to participate in study abroad programs. The university offers scholarships specifically for students who wish to study abroad, allowing them to experience different cultures and expand their academic horizons.
Departmental Scholarships: Several academic departments at ASU offer scholarships to students who excel in specific fields of study. International students may be eligible for these scholarships based on their academic performance and area of interest.
External Scholarships: ASU assists international students in identifying and applying for external scholarships offered by organizations, governments, and foundations from around the world.
Graduates of the Bachelor of Science (B.S.) in Marketing program from Arkansas State University are well-positioned for a wide range of career opportunities in the dynamic field of marketing. The program’s comprehensive curriculum, combined with practical experience and industry engagement, prepares students for various roles across different sectors.
Marketing Manager: Marketing managers are responsible for developing and executing marketing strategies to promote products or services. They oversee market research, manage marketing campaigns, and work to ensure that marketing goals align with overall business objectives.
Brand Manager: Brand managers focus on building and maintaining a strong brand identity. They develop strategies to enhance brand awareness, manage brand positioning, and coordinate marketing activities to ensure consistency across all brand touchpoints.
Digital Marketing Specialist: Digital marketing specialists design and implement online marketing campaigns. They utilize various digital channels, including social media, email, search engines, and websites, to drive traffic, generate leads, and increase online visibility.
Market Research Analyst: Market research analysts gather and analyze data on consumer preferences, market trends, and competitive dynamics. They provide insights that help businesses make informed decisions about product development, marketing strategies, and market opportunities.
Sales Manager: Sales managers lead sales teams, develop sales strategies, and manage customer relationships. They work to achieve sales targets, analyze sales performance, and implement tactics to drive revenue growth.
Advertising Account Executive: Advertising account executives act as the liaison between clients and advertising agencies. They manage client accounts, develop advertising campaigns, and coordinate with creative teams to deliver effective marketing solutions.
Public Relations Specialist: Public relations specialists manage the public image of organizations and their clients. They create and maintain relationships with media, craft press releases, and handle communication strategies to enhance reputation and manage crises.
Content Marketing Manager: Content marketing managers develop and oversee content strategies to engage target audiences. They create and manage content across various platforms, including blogs, social media, and websites, to drive brand awareness and customer engagement.
Social Media Manager: Social media managers create and manage content for social media platforms. They develop strategies to grow social media presence, engage with audiences, and analyze performance metrics to optimize social media efforts.
Event Coordinator: Event coordinators plan and execute marketing events, including product launches, trade shows, and promotional events. They handle logistics, coordinate with vendors, and ensure that events align with marketing objectives.
Product Manager: Product managers oversee the development and marketing of specific products. They work on product strategies, manage product life cycles, and collaborate with cross-functional teams to bring products to market successfully.
Customer Relationship Manager: Customer relationship managers focus on building and maintaining strong relationships with customers. They work to enhance customer satisfaction, address concerns, and implement strategies to improve customer loyalty.
Retail Manager: Retail managers oversee the operations of retail stores, including sales, inventory management, and customer service. They implement marketing strategies to drive sales and ensure a positive shopping experience.
E-commerce Specialist: E-commerce specialists manage online retail operations, including website management, product listings, and online promotions. They work to optimize online sales and improve the overall user experience on e-commerce platforms.
Marketing Consultant: Marketing consultants provide expert advice to businesses on marketing strategies and tactics. They analyze business needs, develop customized marketing plans, and offer recommendations to enhance marketing effectiveness.
