M.S. in Athletic Training
The M.S. in Athletic Training program at UCCS is designed to equip students with the es...
B.S. in Marketing
Colorado Springs
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Science (B.S.) in Marketing program at the University of Colorado - Colorado Springs (UCCS) is designed to provide students with a comprehensive understanding of marketing principles and practices. The program equips students with the skills necessary to create, communicate, and deliver value to customers in a dynamic and competitive market. Students learn to develop strategic marketing plans, conduct market research, and leverage digital marketing tools to enhance brand visibility and customer engagement.
AACSB Accredited: The College of Business at UCCS holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB), a prestigious recognition that signifies excellence in business education. This accreditation ensures that the B.S. in Marketing program meets the highest standards of academic rigor and quality, providing students with a valuable and credible education that is respected by employers worldwide.
Curriculum: The curriculum of the B.S. in Marketing program is carefully crafted to cover essential marketing concepts and practices. Core courses include principles of marketing, consumer behavior, marketing research, digital marketing, and strategic marketing management. Students also have the opportunity to choose from a range of electives, such as social media marketing, international marketing, and brand management, allowing them to tailor their education to their interests and career goals. The program emphasizes both theoretical knowledge and practical application, ensuring that graduates are well-prepared to enter the workforce.
Research Focus: UCCS places a strong emphasis on research within the B.S. in Marketing program. Faculty members are engaged in cutting-edge research that explores contemporary marketing issues, consumer behavior trends, and innovative marketing strategies. Students have the opportunity to participate in research projects, gaining valuable experience and contributing to the advancement of marketing knowledge. This research-oriented approach fosters critical thinking and analytical skills, preparing students to address complex marketing challenges.
Industry Engagement: The B.S. in Marketing program at UCCS maintains strong connections with the business community, providing students with numerous opportunities for industry engagement. Through internships, guest lectures, and networking events, students gain practical experience and build professional networks that enhance their career prospects. Collaborations with local and national businesses enable students to apply their classroom knowledge in real-world settings, ensuring that they are well-equipped to meet the demands of the job market.
Global Perspective: Recognizing the importance of a global outlook in marketing, the B.S. in Marketing program incorporates a strong global perspective into its curriculum. Courses cover international marketing strategies, cross-cultural consumer behavior, and global market dynamics. Additionally, students have the opportunity to participate in study abroad programs and international internships, broadening their understanding of global marketing practices and preparing them to work effectively in diverse cultural environments.
Location
Colorado Springs
Score
IELTS 6
Tuition Fee
USD 26500
Undergraduate Entry Requirements
Application Fees: US$ 60
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 75 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Overall score of 100.
The University of Colorado - Colorado Springs (UCCS) offers several scholarship opportunities to support and recognize the academic achievements of international students. These scholarships are designed to attract top-performing students from around the world and provide financial assistance to help them pursue their education at UCCS.
Chancellor's Scholarship for International Students: The Chancellor's Scholarship is one of the most prestigious scholarships offered by UCCS. It is awarded to a limited number of outstanding international students based on their academic performance, leadership potential, and extracurricular activities. Recipients of this scholarship receive a substantial tuition waiver.
Global Excellence Scholarship: The Global Excellence Scholarship is aimed at high-achieving international students who demonstrate exceptional academic credentials. The scholarship provides financial support to cover a significant portion of the tuition fees.
Merit-Based Scholarships: UCCS offers various merit-based scholarships that consider the academic achievements and accomplishments of international students. These scholarships are awarded based on GPA, standardized test scores, and other academic criteria.
International Student Academic Achievement Scholarship: This scholarship is open to international undergraduate and graduate students who have demonstrated outstanding academic performance. It provides partial tuition support to selected recipients.
Cultural Diversity Scholarship: UCCS values diversity and offers the Cultural Diversity Scholarship to international students who contribute to the cultural enrichment of the university community. This scholarship aims to recognize and support students from diverse backgrounds.
Study Abroad Scholarships: UCCS encourages international students to explore study abroad opportunities. The university offers scholarships for international students who wish to participate in study abroad programs to further broaden their educational experiences.
Graduates of the Bachelor of Science (B.S.) in Marketing program at the University of Colorado - Colorado Springs (UCCS) are well-prepared for a wide range of dynamic and rewarding career paths in the marketing field. The program’s comprehensive curriculum and emphasis on practical experience equip students with the skills and knowledge necessary to excel in various marketing roles.
Marketing Manager: Marketing managers are responsible for developing and implementing marketing strategies that promote a company’s products or services. They oversee marketing campaigns, manage budgets, and analyze market trends to ensure that their strategies are effective. This role requires strong leadership skills, creativity, and the ability to think strategically.
Brand Manager: Brand managers focus on creating and maintaining a positive image for a company’s brand. They develop branding strategies, manage marketing efforts to enhance brand awareness, and ensure that all marketing activities align with the brand’s identity. Brand managers must have a deep understanding of consumer behavior and strong communication skills.
Digital Marketing Specialist: Digital marketing specialists use online platforms and tools to promote products and services. They manage social media accounts, create content for websites and blogs, run email marketing campaigns, and use search engine optimization (SEO) techniques to improve online visibility. This role requires proficiency in digital marketing tools and a strong understanding of online marketing trends.
Market Research Analyst: Market research analysts gather and analyze data to help companies understand their target markets and make informed business decisions. They conduct surveys, analyze market trends, and generate reports that provide insights into consumer behavior and market opportunities. Strong analytical skills and attention to detail are crucial for this role.
Sales Manager: Sales managers oversee a company’s sales teams, develop sales strategies, and set sales targets. They work closely with marketing teams to align sales efforts with marketing campaigns and ensure that the company’s sales objectives are met. This role requires excellent leadership, communication, and negotiation skills.
Advertising Manager: Advertising managers plan and direct advertising campaigns to promote a company’s products or services. They work with creative teams to develop advertisements, select media outlets for ad placement, and monitor the effectiveness of advertising efforts. Creativity and strong project management skills are essential for success in this role.
Public Relations Specialist: Public relations specialists manage a company’s public image and relationships with the media. They write press releases, organize press conferences, and handle communication during crises to ensure that the company maintains a positive public image. This role requires strong communication skills and the ability to handle high-pressure situations.
Product Manager: Product managers are responsible for the development and marketing of a specific product or product line. They work with cross-functional teams to design, produce, and market products, ensuring that they meet customer needs and achieve business goals. This role requires a deep understanding of the product development process and strong project management skills.
Content Marketing Specialist: Content marketing specialists create and manage content that engages and informs target audiences. They develop content strategies, write blog posts, create videos, and manage social media content to attract and retain customers. Strong writing and storytelling skills are crucial for this role.
Customer Relationship Manager: Customer relationship managers focus on building and maintaining strong relationships with customers. They develop strategies to enhance customer satisfaction, address customer concerns, and ensure that customers have a positive experience with the company. Excellent interpersonal and communication skills are essential for this role.
