MA in Animation (Florham)
Fairleigh Dickinson University (FDU), located in the United States, is a globally renow...
BS in Marketing
Metropolitan, Teaneck - New Jersey, Florham, Madison - New Jersey
INTAKE: Jan & Aug
Program Overview
Fairleigh Dickinson University’s Bachelor of Science in Marketing program offers a comprehensive education in the principles and practices of marketing. The program is designed to prepare students for careers in various marketing roles by providing a deep understanding of consumer behavior, market research, and strategic marketing. With a focus on both theoretical knowledge and practical application, the program equips students with the skills needed to excel in today’s dynamic and competitive business environment.
AACSB Accredited: The BS in Marketing program at Fairleigh Dickinson University is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation ensures that the program meets rigorous standards of excellence in business education. AACSB accreditation is a mark of quality that signifies the program’s commitment to providing a high-caliber education that is both relevant and impactful.
Curriculum: The curriculum for the BS in Marketing is designed to provide a well-rounded education in marketing and business principles. Core courses include marketing management, consumer behavior, market research, digital marketing, and strategic marketing. The program also includes electives that allow students to explore specialized areas such as brand management, international marketing, and sales management. This diverse curriculum ensures that students gain both broad and in-depth knowledge of marketing concepts and practices.
Research Focus: The BS in Marketing program emphasizes research as a key component of the learning experience. Students have opportunities to engage in research projects that explore current trends and challenges in marketing. Faculty members are involved in research across various marketing disciplines, including digital marketing, consumer behavior, and market analytics. This focus on research helps students develop critical thinking skills and stay informed about emerging developments in the field of marketing.
Industry Engagement: Fairleigh Dickinson University places a strong emphasis on industry engagement within the BS in Marketing program. Students benefit from internships, industry partnerships, and networking events that provide practical experience and professional connections. Collaborations with businesses and marketing professionals offer students hands-on opportunities to apply their knowledge and skills in real-world settings. Guest lectures and industry workshops further enhance students’ understanding of current marketing practices and trends.
Global Perspective: The BS in Marketing program incorporates a global perspective by addressing international marketing issues and strategies. Courses cover topics such as global market trends, cross-cultural consumer behavior, and international marketing strategies. This global approach prepares students to navigate the complexities of global markets and understand the diverse needs of consumers around the world. The program’s focus on international marketing ensures that graduates are well-equipped to work in a globalized business environment.
Location
Metropolitan, Teaneck - New Jersey, Florham, Madison - New Jersey
Score
IELTS 6
Tuition Fee
USD 38020
Undergraduate Entry Requirements
Application Fees: US$ 50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 70 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Overall score of 100.
Fairleigh Dickinson University (FDU) recognizes the importance of providing financial assistance to international students pursuing higher education in the United States. To support talented and deserving students from around the world, FDU offers a range of scholarships and financial aid opportunities specifically designed for international students.
Global Scholars Program: The Global Scholars Program is one of the flagship scholarships at FDU, available for high-achieving international students. This merit-based scholarship is awarded to students who demonstrate outstanding academic performance, leadership skills, and a community service. The scholarship covers a significant portion of tuition costs and is renewable for up to four years, based on continued academic excellence.
International Transfer Scholarship: FDU offers a Transfer Scholarship exclusively for international students who are transferring from other accredited institutions. This scholarship recognizes the academic achievements of transfer students and provides financial support to help them complete their degrees at FDU.
United Nations Scholarships: FDU is one of the few universities in the United States to offer scholarships to dependents of United Nations staff members. These scholarships are available to international students who are children or spouses of UN employees, making education more accessible to this specific group of students.
Private Scholarships and Grants: In addition to FDU's own scholarships, international students can explore private scholarships and grants offered by external organizations, foundations, and government agencies in their home countries or internationally. FDU's financial aid office assists students in identifying and applying for external funding opportunities.
Graduates of Fairleigh Dickinson University's Bachelor of Science in Marketing program are well-equipped to pursue a diverse range of career opportunities in the marketing field. The program’s comprehensive curriculum and practical experience prepare students for various roles across different industries.
Marketing Manager: Marketing managers develop and implement marketing strategies to promote products or services. They oversee marketing campaigns, analyze market trends, and manage marketing teams to drive brand awareness and achieve business objectives. This role requires strong strategic thinking, creativity, and leadership skills.
Brand Manager: Brand managers are responsible for maintaining and enhancing a brand’s image and reputation. They work on brand positioning, market research, and promotional activities to ensure that the brand resonates with its target audience. This role involves overseeing brand development and ensuring consistency across all marketing channels.
Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. They create and manage digital campaigns, analyze web traffic, and optimize online presence to drive engagement and conversions. This role requires expertise in digital tools and platforms.
Market Research Analyst: Market research analysts collect and analyze data on consumer preferences, market conditions, and competitive dynamics. They use this information to help businesses make informed decisions about product development, pricing, and marketing strategies. This role involves strong analytical skills and proficiency in research methodologies.
Sales Manager: Sales managers lead sales teams, develop sales strategies, and manage client relationships. They work to achieve sales targets, develop sales plans, and oversee the sales process. This role requires excellent communication skills, strategic planning, and the ability to motivate and manage a sales team.
Advertising Manager: Advertising managers create and oversee advertising campaigns to promote products or services. They work with creative teams, media planners, and clients to develop effective ads and manage advertising budgets. This role involves strategic planning and coordination of advertising efforts across various media channels.
Public Relations Specialist: Public relations specialists manage the public image of an organization or client. They handle media relations, write press releases, and organize public events to build positive relationships with the media and the public. This role requires strong communication skills and the ability to manage and mitigate public perception.
Content Marketing Specialist: Content marketing specialists create and manage content strategies to engage and attract target audiences. They produce content such as blog posts, articles, and social media updates to drive brand awareness and audience engagement. This role involves creativity and a deep understanding of content marketing techniques.
Social Media Manager: Social media managers develop and execute social media strategies to build and maintain a brand’s presence on social media platforms. They create content, manage social media accounts, and analyze engagement metrics to enhance the brand’s online presence. This role requires expertise in social media platforms and digital communication.
Entrepreneur: Graduates interested in entrepreneurship can leverage their marketing knowledge to start their own businesses or consultancies. They can apply their skills in market analysis, branding, and digital marketing to launch and grow successful ventures.
Additional Opportunities: The BS in Marketing program also prepares graduates for roles in event planning, product management, and customer relationship management. The diverse skill set gained through the program allows graduates to explore various career paths in the marketing industry and beyond.
