MSc Digital Marketing
The MSc Digital Marketing course at the University of West London is designed to provid...
MA Brand Design and Innovation
West London
INTAKE: September
Program Overview
The MA Brand Design and Innovation program at UWL is designed to equip students with the knowledge and skills necessary to excel in the field of brand design and innovation.
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Brand Strategy: Students learn how to develop effective brand strategies that align with business objectives and resonate with target audiences. They explore concepts such as brand positioning, brand architecture, and brand storytelling.
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Design Thinking and Innovation: The program introduces students to design thinking methodologies and encourages them to apply innovative approaches to problem-solving. Students learn how to generate creative ideas, prototype and test solutions, and drive innovation within organizations.
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Brand Identity and Visual Communication: Students gain expertise in developing brand identities and creating visually impactful brand assets. They learn about typography, color theory, graphic design principles, and visual communication techniques.
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Consumer Behavior and Market Research: The program explores consumer behavior theories and teaches students how to conduct market research to gain insights into target audiences. Students learn how to use consumer insights to inform brand strategies and design decisions.
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Digital Branding and Online Presence: The program focuses on the role of digital platforms in brand building and teaches students how to develop compelling digital brand experiences. Students explore topics such as social media marketing, website design, and online brand management.
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Brand Innovation and Entrepreneurship: The program encourages students to think innovatively and develop entrepreneurial mindsets. They learn how to identify market opportunities, create disruptive brand concepts, and launch their own brand ventures.
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Industry Collaboration and Professional Development: Students have opportunities to collaborate with industry professionals through guest lectures, workshops, and real-world projects. They also develop essential professional skills such as teamwork, communication, and presentation skills.
Location
West London
Score
IELTS 6.5
Tuition Fee
£ 13750
Postgraduate Programs:
- Academic Qualifications: Applicants should hold a relevant undergraduate degree from a recognized institution with a minimum of 55% or above.
- English Language Proficiency: International students need to demonstrate their English language proficiency through an approved English language test. The minimum English language requirements are:
- IELTS: Overall score of 6.5, with no individual band score below 6.
- TOEFL: Overall score of 88-95.
- PTE (Pearson Test of English): Overall score of 58-67.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of West London (UWL) offers a range of scholarships and financial support options to both domestic and international students. These scholarships aim to recognize academic excellence, support students from diverse backgrounds, and provide financial assistance to those who may face financial challenges.
- University of West London International Ambassador Scholarships: These scholarships are available to international students applying for a full-time undergraduate or postgraduate course. The scholarship offers a fee reduction of up to £5,000 for the first year of study.
- University of West London International Scholarships: UWL offers a number of international scholarships for both undergraduate and postgraduate students. The scholarships provide a fee reduction of up to £5,000 for the first year of study.
- University of West London International Music Scholarships: These scholarships are specifically for talented musicians who wish to study at UWL. The scholarships offer a fee reduction of up to £2,000 for the first year of study.
- University of West London Care Leaver Bursary: This bursary is available to students who are care leavers. It provides financial support to help cover living costs and other expenses.
- University of West London Progression Scholarship: This scholarship is for UWL graduates who wish to pursue a postgraduate course at the university. It offers a fee reduction of up to 15% for eligible students.
- University of West LondonSports Scholarship: This scholarship is aimed at talented athletes who have represented their country, county, or region in their chosen sport. It provides financial support, mentoring, and access to sports facilities.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of the MA Brand Design and Innovation program from UWL have promising career prospects in various industries.
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Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and implementing brand strategies, managing brand portfolios, and driving brand growth.
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Brand Consultant: Graduates can work as brand consultants, helping organizations enhance their brand identities, develop brand strategies, and differentiate themselves in competitive markets.
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Creative Director: Graduates can become creative directors, leading teams of designers and marketers to create impactful brand campaigns and experiences.
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Innovation Manager: Graduates can work as innovation managers, leading innovation initiatives within organizations and driving the development of new products, services, or business models.
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Design Strategist: Graduates can pursue roles as design strategists, applying design thinking methodologies to solve complex business problems and drive innovation.
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Digital Marketing Manager: Graduates can specialize in digital marketing, overseeing digital brand campaigns, managing online brand presence, and optimizing digital marketing channels.
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Entrepreneur: Graduates can establish their own brand consultancy or design agency, offering branding and innovation services to clients.
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Brand Researcher: Graduates can work in market research or consumer insights roles, conducting research to understand consumer behavior, market trends, and brand performance.
