B.S. in Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 79 or higher.
• DET (Duolingo English Test): Overall score of 100.

New Jersey Institute of Technology (NJIT) recognizes the importance of supporting international students in pursuing their academic goals. To attract and assist talented students from around the world, NJIT offers several scholarships and financial aid options specifically designed for international students. 

Global Highlander Scholarship: The Global Highlander Scholarship is a merit-based scholarship offered to incoming international undergraduate students. It is awarded based on academic achievements, leadership qualities, and extracurricular involvement. The scholarship amount varies and is renewable for up to four years, provided the student maintains the required GPA.

International Presidential Scholarship: The International Presidential Scholarship is another prestigious merit-based award available to exceptional incoming international undergraduate students. Recipients of this scholarship receive a substantial amount of financial aid to support their education at NJIT.

International Transfer Scholarship: International students transferring to NJIT from other universities or colleges may be eligible for the International Transfer Scholarship. This merit-based award aims to recognize academic excellence and provide financial support to deserving transfer students.

Educational Opportunity Fund (EOF) Grant: The Educational Opportunity Fund Grant is available to New Jersey residents, including eligible international students. This grant provides financial assistance to students with demonstrated financial need.

Albert Dorman Honors College Scholarship: The Albert Dorman Honors College at NJIT offers scholarships to students accepted into the Honors College program. These scholarships recognize academic excellence and provide enhanced educational opportunities and support.

Private and External Scholarships: In addition to NJIT-specific scholarships, international students may be eligible to apply for private or external scholarships that are not directly offered by the university. These scholarships may be provided by government agencies, organizations, foundations, or other institutions.

Graduates of the B.S. in Marketing program from New Jersey Institute of Technology (NJIT) are well-equipped to pursue a diverse range of careers in the marketing field. The program's blend of theoretical knowledge and practical skills prepares students to excel in various roles that involve promoting products, managing brand strategies, and analyzing market trends. 

Marketing Manager: Marketing Managers are responsible for developing and executing marketing strategies to promote a company's products or services. They oversee marketing campaigns, analyze market trends, and manage marketing budgets to achieve business goals.

Digital Marketing Specialist: Digital Marketing Specialists focus on online marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email campaigns. They use data analytics to optimize digital marketing efforts and drive online engagement.

Brand Manager: Brand Managers oversee the development and management of a brand’s image and identity. They work on brand positioning, market research, and advertising campaigns to ensure that the brand resonates with its target audience and maintains a strong market presence.

Market Research Analyst: Market Research Analysts collect and analyze data on consumer preferences, market trends, and competitive activities. They provide insights that help companies make informed decisions about product development, pricing strategies, and market positioning.

Advertising Account Executive: Advertising Account Executives act as the liaison between clients and advertising agencies. They manage client accounts, develop advertising strategies, and coordinate the creation and execution of ad campaigns to meet client objectives.

Public Relations Specialist: Public Relations Specialists manage a company’s public image and communications. They work on media relations, press releases, and event planning to enhance the company’s reputation and handle any public or media inquiries.

Content Marketing Manager: Content Marketing Managers develop and manage content strategies to attract and engage target audiences. They create and oversee content for websites, blogs, social media, and other digital platforms to drive brand awareness and customer engagement.

Sales Manager: Sales Managers oversee a team of sales representatives and are responsible for developing sales strategies, setting sales targets, and driving revenue growth. They work closely with the marketing team to align sales efforts with marketing initiatives.

Social Media Manager: Social Media Managers manage a company’s social media presence across various platforms. They create and implement social media strategies, engage with followers, and analyze social media metrics to enhance brand visibility and engagement.

Event Coordinator: Event Coordinators plan and execute marketing and promotional events, such as product launches, trade shows, and corporate gatherings. They handle logistics, coordinate with vendors, and ensure that events meet organizational goals and objectives.