B.S. in Business Administration- Sales and Marketing

Chicago, Chicago Loop-IL, Ontario, CA, Newark-CA, Sherman Oaks-CA, San Diego-CA

 

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Program Overview

DeVry University's B.S. in Business Administration - Sales and Marketing program prepares students for careers in the dynamic fields of sales and marketing. This program combines core business courses with specialized training in sales techniques, marketing strategies, and consumer behavior, equipping students with the skills needed to excel in sales and marketing roles.

Curriculum: The curriculum of the B.S. in Business Administration - Sales and Marketing at DeVry University covers essential topics in business administration, sales management, marketing principles, digital marketing, advertising, and market research. Students learn how to develop marketing campaigns, analyze consumer behavior, utilize digital marketing tools, and apply sales strategies to achieve business objectives.

Research Focus: Students engage in research projects that explore current trends and strategies in sales and marketing. Research topics often include market analysis, competitive intelligence, brand management, social media marketing effectiveness, and customer relationship management (CRM). Through these projects, students develop analytical skills and gain practical insights into effective sales and marketing practices.

Industry Engagement: DeVry University maintains strong ties with industry partners to ensure that the curriculum aligns with industry standards and reflects current practices in sales and marketing. Industry professionals often serve as guest speakers, participate in panel discussions, and mentor students. Students may also participate in internships or cooperative education experiences to gain hands-on experience in sales and marketing roles.

Global Perspective: The program incorporates a global perspective on sales and marketing, preparing students to work in diverse and globalized markets. Courses explore international marketing strategies, cross-cultural consumer behavior, global sales management, and the impact of globalization on marketing practices. This global perspective equips graduates to navigate cultural differences and effectively market products and services in international settings.

Pollster Education

Location

Chicago, Chicago Loop-IL, Ontario, CA, Newark-CA, Sherman Oaks-CA, San Diego-CA

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

USD 16448

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 61 or higher.
  • PTE: Overall score of 58 or higher.
  • SAT (Scholastic Aptitude Test) Requirement: A SAT score of 460 is required.
  • ACT (American College Test) Requirement: A CAT score of 460 is required.

DeVry University is providing financial assistance to its international student community. The university offers various scholarships and financial aid options to help international students pursue their academic and career goals. 

International Merit Scholarships: DeVry University may offer international merit scholarships to academically outstanding students. These scholarships are based on academic achievement and are typically awarded to students with exceptional academic records. International students who meet specific GPA requirements may be eligible for these merit-based scholarships.

International Student Scholarships: DeVry University may provide general scholarships specifically for international students. These scholarships can help offset tuition costs and are awarded based on various criteria, such as academic achievements, leadership skills, community involvement, and financial need.

Industry-Specific Scholarships: Some academic programs at DeVry University may offer industry-specific scholarships that are open to both domestic and international students. These scholarships are often tailored to students pursuing careers in specific fields, such as technology, business, engineering, healthcare, and more.

Alumni Legacy Scholarships: DeVry University may offer scholarships to international students who have a family member or relative who is an alumnus of the university. These alumni legacy scholarships aim to foster a sense of tradition and family connection within the DeVry community.

External Scholarships and Sponsorships: In addition to the scholarships directly offered by DeVry University, international students are encouraged to explore external scholarship opportunities and sponsorships from private organizations, governments, and foundations. These scholarships are not directly affiliated with the university but can still provide financial support for international students studying at DeVry.

Graduates of DeVry University's B.S. in Business Administration - Sales and Marketing program are equipped with the skills and knowledge to pursue various career opportunities in sales, marketing, and related fields.

Sales Manager: Sales managers oversee sales teams and operations within organizations. They set sales targets, develop sales strategies, monitor sales performance, train sales representatives, and collaborate with marketing teams to achieve revenue goals. Sales managers work in industries such as retail, manufacturing, finance, and technology.

Marketing Manager: Marketing managers plan and execute marketing campaigns to promote products and services. They analyze market trends, identify target audiences, develop marketing strategies, manage advertising and promotional activities, and measure campaign effectiveness. Marketing managers work in diverse industries, including advertising, consumer goods, healthcare, and hospitality.

Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies to reach target audiences through digital channels. They manage social media campaigns, optimize website content for search engines (SEO), oversee email marketing campaigns, and analyze digital marketing metrics to improve campaign performance. Digital marketing specialists are in demand across various industries, particularly in e-commerce and digital media.

Advertising Account Executive: Advertising account executives work for advertising agencies or media companies, serving as liaisons between clients and agency teams. They develop advertising proposals, create advertising campaigns, negotiate contracts, monitor campaign progress, and ensure client satisfaction. Advertising account executives collaborate with creative teams to produce effective ad campaigns across print, digital, and broadcast media.

Market Research Analyst: Market research analysts study market conditions to assess potential sales of products or services. They collect and analyze data on consumer demographics, preferences, and buying habits to identify market trends and opportunities. Market research analysts provide insights to help companies make informed decisions about product development, pricing, and marketing strategies.

Business Development Manager: Business development managers identify new business opportunities and partnerships to drive growth for organizations. They research market trends, evaluate potential clients or partners, negotiate contracts, and develop strategic plans to expand market reach and increase revenue. Business development managers work across industries, including technology, consulting, and professional services.

Brand Manager: Brand managers oversee the development and management of brand identities for products or companies. They develop brand strategies, monitor brand performance, coordinate marketing activities, and ensure brand consistency across all communications. Brand managers work closely with marketing teams to build strong brand recognition and customer loyalty.

Sales Representative: Sales representatives, also known as sales executives or account managers, sell products or services to customers on behalf of companies. They identify potential customers, generate leads, demonstrate product features, negotiate sales contracts, and maintain relationships with clients. Sales representatives work in various industries, including pharmaceuticals, telecommunications, and retail.


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