M.A. in Counseling and Guidance
The M.A. in Counseling and Guidance program at San Jose State University is designed to...
B.S. in Business Administration - Marketing
San Jose, California
INTAKE: Jan & Aug
Program Overview
San Jose State University's B.S. in Business Administration - Marketing program prepares students for dynamic careers in marketing by providing a comprehensive understanding of consumer behavior, marketing strategies, digital marketing techniques, and brand management. The program emphasizes hands-on learning experiences and practical applications of marketing principles in today's competitive business environment.
Curriculum: The curriculum is designed to equip students with both theoretical knowledge and practical skills essential for success in marketing careers. Core courses cover topics such as marketing research, advertising management, digital marketing strategies, brand development, and consumer psychology. Students also have opportunities to specialize in areas such as social media marketing, market analytics, and integrated marketing communications, gaining insights into industry trends and emerging marketing technologies.
Research Focus: San Jose State University encourages a research-oriented approach within the Marketing program, allowing students to explore key marketing concepts, conduct market research studies, and analyze consumer trends. Research projects may focus on areas such as market segmentation, customer relationship management, product innovation, and competitive analysis. Students develop critical thinking skills and analytical abilities essential for developing effective marketing strategies and campaigns.
Industry Engagement: The program maintains strong ties with industry leaders and professional organizations to provide students with real-world insights and networking opportunities. Students benefit from guest lectures, industry workshops, and internship programs that connect them with marketing professionals and potential employers. These experiences enable students to apply classroom knowledge to practical marketing challenges and gain valuable industry experience.
Global Perspective: San Jose State University integrates a global perspective into its Marketing program by offering courses that examine international marketing strategies, cross-cultural consumer behavior, and global market entry strategies. Students gain insights into marketing practices in diverse cultural and economic contexts, preparing them to navigate global markets and multicultural consumer segments. The university's diverse student body and faculty contribute international perspectives to classroom discussions, enriching students' understanding of global marketing dynamics.
Location
San Jose, California
Score
IELTS 6
Tuition Fee
USD 17403
Undergraduate Entry Requirements
Application Fees: US$ 70
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 44 or higher.
- DET (Duolingo English Test): Minimum score of 105.
San Jose State University (SJSU) offers a variety of scholarships and financial aid opportunities to support international students in pursuing their academic and career goals. These scholarships are awarded based on academic merit, leadership potential, extracurricular involvement, and other criteria.
International Student Scholarship: SJSU offers the International Student Scholarship to outstanding international students who demonstrate academic excellence and leadership potential. The scholarship amount varies and is renewable each year, provided the recipient maintains the required GPA.
SJSU Merit Scholarships: International students are eligible to apply for various merit-based scholarships offered by SJSU. These scholarships are based on academic achievements and may cover partial or full tuition fees.
San Jose State University Honors Program Scholarship: The Honors Program at SJSU offers scholarships to academically talented international students who join the program. These scholarships provide financial assistance and may also offer opportunities for research and leadership development.
College and Departmental Scholarships: SJSU's colleges and departments may offer scholarships specifically for international students pursuing studies in particular fields or disciplines. These scholarships aim to support students' academic endeavors and may have specific eligibility criteria.
External Scholarships: SJSU encourages international students to explore external scholarship opportunities from organizations, governments, and foundations in their home countries. Some of these scholarships may be applicable to study at SJSU.
Privately Funded Scholarships: International students may also apply for privately funded scholarships and grants that are not administered by the university. These scholarships are often based on various criteria, such as financial need, academic performance, and community involvement.
Athletic Scholarships: SJSU's athletic program provides scholarships to student-athletes, including international athletes, who excel in sports. These scholarships cover tuition, fees, and other expenses related to their participation in university sports teams.
Graduates of San Jose State University's B.S. in Business Administration - Marketing program are well-equipped to pursue diverse and rewarding careers in the dynamic field of marketing. This program prepares students with a blend of theoretical knowledge and practical skills necessary to excel in various marketing roles across industries.
Marketing Manager: Marketing managers oversee marketing strategies, campaigns, and initiatives to promote products or services. They analyze market trends, develop marketing plans, and coordinate with advertising and sales teams to achieve business objectives. Graduates with a specialization in marketing are prepared for leadership roles that involve strategic planning, brand management, and market research, driving growth and profitability for organizations.
Digital Marketing Specialist: Digital marketing specialists leverage online platforms and digital channels to reach target audiences and enhance brand visibility. They manage social media campaigns, optimize websites for search engines (SEO), and analyze digital analytics to measure campaign effectiveness. Graduates with expertise in digital marketing strategies, content creation, and data analysis are valuable assets in companies seeking to expand their digital presence and engage consumers online.
Advertising Account Executive: Advertising account executives work for advertising agencies, managing client accounts and overseeing the development and execution of advertising campaigns. They collaborate with creative teams, media planners, and clients to create compelling advertising strategies that resonate with target audiences. Graduates with a background in marketing understand consumer behavior, market segmentation, and effective messaging strategies, enabling them to deliver impactful advertising solutions.
Market Research Analyst: Market research analysts study market conditions to assess potential sales of products or services. They collect and analyze data, conduct surveys and interviews, and interpret findings to provide insights into consumer preferences and market trends. Graduates with skills in quantitative analysis, statistical methods, and research techniques excel in roles that involve identifying market opportunities, evaluating competitor strategies, and supporting strategic decision-making.
Brand Manager: Brand managers oversee the development and promotion of brands to build customer loyalty and increase market share. They develop brand strategies, manage brand campaigns, and ensure brand consistency across all marketing channels. Graduates specializing in marketing understand brand positioning, consumer perception, and competitive landscape, driving brand equity and differentiation in competitive markets.
