B.S. in Advertising

Undergraduate Entry Requirements

Application Fees: US$ 70

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 61 or higher.
• PTE: Overall score of 44 or higher.
• DET (Duolingo English Test): Minimum score of 105.

San Jose State University (SJSU) offers a variety of scholarships and financial aid opportunities to support international students in pursuing their academic and career goals. These scholarships are awarded based on academic merit, leadership potential, extracurricular involvement, and other criteria. 

International Student Scholarship: SJSU offers the International Student Scholarship to outstanding international students who demonstrate academic excellence and leadership potential. The scholarship amount varies and is renewable each year, provided the recipient maintains the required GPA.

SJSU Merit Scholarships: International students are eligible to apply for various merit-based scholarships offered by SJSU. These scholarships are based on academic achievements and may cover partial or full tuition fees.

San Jose State University Honors Program Scholarship: The Honors Program at SJSU offers scholarships to academically talented international students who join the program. These scholarships provide financial assistance and may also offer opportunities for research and leadership development.

College and Departmental Scholarships: SJSU's colleges and departments may offer scholarships specifically for international students pursuing studies in particular fields or disciplines. These scholarships aim to support students' academic endeavors and may have specific eligibility criteria.

External Scholarships: SJSU encourages international students to explore external scholarship opportunities from organizations, governments, and foundations in their home countries. Some of these scholarships may be applicable to study at SJSU.

Privately Funded Scholarships: International students may also apply for privately funded scholarships and grants that are not administered by the university. These scholarships are often based on various criteria, such as financial need, academic performance, and community involvement.

Athletic Scholarships: SJSU's athletic program provides scholarships to student-athletes, including international athletes, who excel in sports. These scholarships cover tuition, fees, and other expenses related to their participation in university sports teams.

Graduates of San Jose State University's B.S. in Advertising program are well-prepared for diverse career opportunities in the dynamic field of advertising, marketing communications, and digital media. This program equips students with the creative, strategic, and technical skills needed to thrive in various roles within the advertising industry.

Advertising Account Executive: Advertising account executives work for advertising agencies or marketing firms, serving as the main liaison between clients and the agency. They develop advertising strategies, manage client relationships, and oversee the execution of campaigns to meet client objectives.

Copywriter: Copywriters create compelling and persuasive content for advertisements, including slogans, scripts, website content, social media posts, and print materials. They collaborate with art directors and clients to convey brand messages effectively and creatively.

Media Planner/Buyer: Media planners and buyers research target audiences, negotiate advertising space and airtime, and develop media plans to maximize the reach and effectiveness of advertising campaigns. They analyze data to optimize media budgets and placements across various platforms.

Digital Marketing Specialist: Digital marketing specialists focus on creating and implementing online marketing strategies, including social media campaigns, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing. They analyze digital metrics to assess campaign performance and optimize strategies.

Brand Manager: Brand managers oversee the development and implementation of brand strategies to enhance brand awareness and equity. They collaborate with marketing teams to create integrated marketing campaigns that align with brand values and resonate with target audiences.

Creative Director: Creative directors lead creative teams in developing concepts and designs for advertising campaigns. They oversee the artistic direction, messaging, and visual elements of campaigns, ensuring they align with client objectives and brand standards.

Market Research Analyst: Market research analysts gather and analyze data on consumer preferences, market trends, and competitor activities to inform advertising and marketing strategies. They conduct surveys, focus groups, and statistical analyses to provide insights that guide decision-making.

Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations or clients through media relations, press releases, event planning, and crisis communication. They work to build positive relationships with the media and the public to enhance brand perception.