MSc Digital Marketing
The MSc Digital Marketing course at the University of West London is designed to provid...
West London
INTAKE: October
The MSc Digital Marketing (Extended Masters) program at UWL is designed to equip students with the knowledge and skills needed to succeed in the dynamic field of digital marketing. The program covers a wide range of digital marketing concepts, techniques, and strategies, enabling students to develop a deep understanding of digital marketing practices.
Digital Marketing Fundamentals: The program provides students with a solid foundation in digital marketing principles, including online consumer behavior, digital marketing strategy, and digital marketing channels. Students learn how to develop effective digital marketing campaigns and leverage digital tools and platforms.
Social Media Marketing: The program explores the role of social media in marketing and teaches students how to create and manage successful social media marketing campaigns. Students learn about social media platforms, content creation, community management, and social media analytics.
Search Engine Optimization (SEO): The program covers the principles and techniques of SEO, enabling students to optimize websites and content to improve search engine rankings. Students learn about keyword research, on-page and off-page optimization, and SEO analytics.
Pay-Per-Click (PPC) Advertising: The program introduces students to PPC advertising platforms such as Google Ads and teaches them how to create and manage effective PPC campaigns. Students learn about keyword bidding strategies, ad copywriting, and campaign optimization.
Digital Analytics: The program emphasizes the importance of data-driven decision-making in digital marketing. Students learn how to analyze and interpret digital marketing data using tools such as Google Analytics, enabling them to measure the effectiveness of marketing campaigns and make data-driven optimizations.
Content Marketing: The program explores the concept of content marketing and teaches students how to create compelling and engaging content that resonates with target audiences. Students learn about content strategy, storytelling, and content distribution channels.
Mobile Marketing: The program covers mobile marketing strategies and techniques, enabling students to reach and engage with mobile users effectively. Students learn about mobile advertising, mobile app marketing, and mobile-responsive design.
Digital Marketing Strategy and Planning: The program focuses on developing strategic digital marketing plans and campaigns. Students learn how to analyze market trends, set marketing objectives, and develop comprehensive digital marketing strategies.
West London
IELTS 6.5
£ 14975
Postgraduate Programs:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of West London (UWL) offers a range of scholarships and financial support options to both domestic and international students. These scholarships aim to recognize academic excellence, support students from diverse backgrounds, and provide financial assistance to those who may face financial challenges.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of the MSc Digital Marketing (Extended Masters) program from UWL have excellent career prospects in the digital marketing industry.
Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, overseeing the development and implementation of digital marketing strategies. They are responsible for managing digital marketing campaigns, analyzing performance metrics, and driving online visibility and engagement.
Social Media Manager: Graduates can work as social media managers, responsible for managing and optimizing social media platforms for businesses. They develop social media strategies, create engaging content, monitor social media trends, and analyze social media metrics.
SEO Specialist: Graduates can specialize in search engine optimization, working as SEO specialists or consultants. They optimize websites for better search engine rankings, conduct keyword research, analyze website performance, and implement SEO strategies.
PPC Specialist: Graduates can specialize in pay-per-click advertising, working as PPC specialists or campaign managers. They create and optimize PPC campaigns, manage budgets, conduct keyword research, and monitor campaign performance.
Digital Analytics Manager: Graduates can pursue careers as digital analytics managers, responsible for analyzing and interpreting digital marketing data. They use analytics tools to measure the effectiveness of marketing campaigns, identify trends and insights, and provide data-driven recommendations.
Content Marketing Manager: Graduates can work as content marketing managers, responsible for developing and implementing content marketing strategies. They create and curate content, manage content distribution channels, and analyze content performance.
E-commerce Manager: Graduates can work as e-commerce managers, responsible for managing online sales and marketing activities. They optimize e-commerce websites, manage online product catalogs, and implement digital marketing strategies to drive sales.
Digital Marketing Consultant: Graduates can work as digital marketing consultants, providing expertise and guidance to businesses on digital marketing strategies, campaign management, and performance optimization. They assess client needs, develop customized strategies, and provide ongoing support and guidance.