M.A. in Nutrition
The Master of Arts (M.A.) in Nutrition program at Illinois State University is a compre...
B.S. in Public Relations
Normal, Illinois
INTAKE: Jan, May & Aug
Program Overview
Illinois State University offers a comprehensive B.S. in Public Relations program designed to prepare students for careers in strategic communication, media relations, corporate communication, and public affairs. This program emphasizes critical thinking, creativity, and practical skills essential for managing organizational reputation and communicating effectively with diverse audiences.
Curriculum: The curriculum covers core principles of public relations, including strategic communication planning, media writing, digital media strategies, crisis communication, and campaign management. Students also gain proficiency in media relations, social media management, event planning, and public speaking. The program integrates hands-on learning experiences and internships to provide practical skills and real-world application of theoretical knowledge.
Research Focus: Illinois State University encourages students to engage in research projects that explore current trends in public relations, audience analysis, brand management, and crisis communication. Students have opportunities to conduct qualitative and quantitative research, analyze data, and apply findings to develop effective communication strategies for organizations.
Industry Engagement: The program fosters strong connections with industry professionals through internships, guest lectures, and networking events. Students benefit from partnerships with public relations agencies, corporations, non-profit organizations, and government agencies, gaining practical experience and insights into professional practices and industry trends.
Global Perspective: With a global perspective, Illinois State University integrates courses that explore international public relations, cross-cultural communication, and global media landscapes. Students learn to navigate cultural differences, ethical considerations, and communication challenges in a globalized world, preparing them for careers in international public relations or global communication roles.
Location
Normal, Illinois
Score
IELTS 6.5
Tuition Fee
USD 27010
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 115.
ISU offers several scholarships and financial aid options for international students to help them pursue their academic goals. These scholarships are based on academic achievements, leadership skills, and other criteria.
International Tuition Waiver: International students who demonstrate exceptional academic performance and show promise for contributing to the ISU community may be eligible for tuition waivers. These waivers can significantly reduce the cost of tuition.
Redbird Academic Scholarship: This scholarship is awarded to incoming undergraduate international students who have outstanding academic records. The scholarship amount varies depending on the student's academic achievements.
Redbird International Ambassador Scholarship: This scholarship recognizes outstanding leadership skills and contributions to the international community. Recipients of this scholarship serve as ambassadors for international students at ISU.
College-Specific Scholarships: Various colleges within ISU offer scholarships for international students pursuing specific academic programs. These scholarships are often based on academic performance and potential for success in the chosen field of study.
Study Abroad Scholarships: ISU encourages international students to engage in study abroad programs to gain global experiences. The university offers scholarships to support international students' participation in these programs.
International students interested in applying for scholarships at ISU should review the specific eligibility criteria and application deadlines for each scholarship.
Graduates of Illinois State University's B.S. in Public Relations program are well-prepared to pursue dynamic careers in strategic communication, media relations, corporate communication, digital marketing, and public affairs.
Public Relations Specialist: Many graduates begin their careers as public relations specialists or communication coordinators in corporate settings, non-profit organizations, government agencies, or public relations firms. They create press releases, develop media pitches, manage social media campaigns, and maintain positive relationships with the media to enhance organizational reputation.
Media Relations Manager: Graduates may specialize in media relations, working as media relations managers or press officers for corporations, government agencies, or non-profits. They cultivate relationships with journalists, pitch stories to the media, coordinate interviews, and manage crisis communication to ensure accurate and positive media coverage.
Digital Communications Specialist: With expertise in digital media strategies, graduates can pursue roles as digital communications specialists or social media managers. They develop digital content, manage social media platforms, monitor online conversations, and analyze social media metrics to enhance brand visibility and engagement.
Corporate Communication Manager: In corporate environments, graduates may work as corporate communication managers or internal communication specialists. They develop communication strategies, create employee newsletters, manage executive communications, and ensure consistent messaging across internal and external channels.
Public Affairs Consultant: Some graduates choose to work as public affairs consultants, advocating for clients' interests in governmental affairs, regulatory issues, and public policy debates. They engage with legislators, community leaders, and stakeholders to influence public opinion and shape public policy initiatives.
Event Coordinator: Graduates with strong organizational skills may pursue careers as event coordinators or public relations event planners. They plan and execute promotional events, conferences, and media launches to enhance brand awareness, strengthen relationships with stakeholders, and attract media coverage.
Marketing Communications Specialist: In marketing departments, graduates can work as marketing communications specialists, integrating public relations strategies with marketing campaigns. They collaborate with marketing teams to develop integrated communication plans, manage brand messaging, and coordinate promotional activities to achieve marketing objectives.
