B.S. in Mass Media - Media Management, Promotion, and Sales

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 79 or higher.
• PTE: Overall score of 53 or higher.
• DET (Duolingo English Test): Minimum score of 115.

ISU offers several scholarships and financial aid options for international students to help them pursue their academic goals. These scholarships are based on academic achievements, leadership skills, and other criteria. 

International Tuition Waiver: International students who demonstrate exceptional academic performance and show promise for contributing to the ISU community may be eligible for tuition waivers. These waivers can significantly reduce the cost of tuition.

Redbird Academic Scholarship: This scholarship is awarded to incoming undergraduate international students who have outstanding academic records. The scholarship amount varies depending on the student's academic achievements.

Redbird International Ambassador Scholarship: This scholarship recognizes outstanding leadership skills and contributions to the international community. Recipients of this scholarship serve as ambassadors for international students at ISU.

College-Specific Scholarships: Various colleges within ISU offer scholarships for international students pursuing specific academic programs. These scholarships are often based on academic performance and potential for success in the chosen field of study.

Study Abroad Scholarships: ISU encourages international students to engage in study abroad programs to gain global experiences. The university offers scholarships to support international students' participation in these programs.

International students interested in applying for scholarships at ISU should review the specific eligibility criteria and application deadlines for each scholarship.

Graduates of Illinois State University's Bachelor of Science in Mass Media with a concentration in Media Management, Promotion, and Sales are well-prepared to pursue various career paths in the dynamic field of media and communication.

Media Manager: Media managers oversee the day-to-day operations of media organizations, ensuring smooth functioning and strategic direction. They may work in television stations, radio stations, publishing houses, or digital media companies, managing teams and overseeing content production.

Advertising Account Executive: Advertising account executives work for advertising agencies, managing client relationships and overseeing the development and execution of advertising campaigns. They collaborate with creative teams, media planners, and clients to ensure campaigns meet objectives and deliver results.

Media Sales Representative: Media sales representatives sell advertising space or airtime to businesses and agencies. They negotiate contracts, develop sales strategies, and build relationships with clients to maximize revenue for media outlets, including TV stations, radio stations, magazines, and digital platforms.

Public Relations Specialist: Public relations specialists manage the public image of organizations or individuals by creating media content, organizing press releases, and handling communications during crises. They work to maintain a positive public perception and enhance brand reputation through strategic communication efforts.

Digital Marketing Manager: Digital marketing managers focus on promoting products or services through digital channels such as websites, social media, and email marketing. They develop and implement digital marketing strategies, analyze campaign performance, and optimize digital marketing efforts to reach target audiences effectively.

Social Media Manager: Social media managers oversee an organization’s presence on social media platforms. They create content calendars, engage with followers, manage social media campaigns, and analyze social media metrics to enhance brand awareness and customer engagement.

Market Research Analyst: Market research analysts study market conditions to examine potential sales of a product or service. They collect and analyze data on consumer preferences, market trends, and competitor strategies to provide insights that inform marketing and business decisions.

Event Planner: Event planners organize and coordinate promotional events, conferences, and product launches to attract customers and enhance brand visibility. They manage event logistics, negotiate contracts with vendors, and ensure events align with marketing objectives and brand guidelines.

Content Creator/Producer: Content creators and producers develop and oversee the creation of media content, including articles, videos, podcasts, and social media posts. They collaborate with writers, editors, and multimedia specialists to produce engaging and informative content that aligns with organizational goals and audience interests.

Media Consultant: Media consultants provide expert advice to media organizations or businesses on improving their media strategies, audience engagement, and revenue generation. They analyze market trends, conduct audits, and recommend solutions to optimize media performance and achieve business objectives.