B.S. in Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 79 or higher.
• PTE: Overall score of 53 or higher.
• DET (Duolingo English Test): Minimum score of 115.

ISU offers several scholarships and financial aid options for international students to help them pursue their academic goals. These scholarships are based on academic achievements, leadership skills, and other criteria. 

International Tuition Waiver: International students who demonstrate exceptional academic performance and show promise for contributing to the ISU community may be eligible for tuition waivers. These waivers can significantly reduce the cost of tuition.

Redbird Academic Scholarship: This scholarship is awarded to incoming undergraduate international students who have outstanding academic records. The scholarship amount varies depending on the student's academic achievements.

Redbird International Ambassador Scholarship: This scholarship recognizes outstanding leadership skills and contributions to the international community. Recipients of this scholarship serve as ambassadors for international students at ISU.

College-Specific Scholarships: Various colleges within ISU offer scholarships for international students pursuing specific academic programs. These scholarships are often based on academic performance and potential for success in the chosen field of study.

Study Abroad Scholarships: ISU encourages international students to engage in study abroad programs to gain global experiences. The university offers scholarships to support international students' participation in these programs.

International students interested in applying for scholarships at ISU should review the specific eligibility criteria and application deadlines for each scholarship.

Graduates of Illinois State University's Bachelor of Science in Marketing program are well-prepared to pursue diverse career opportunities in the dynamic field of marketing.

Marketing Manager: Marketing managers oversee all aspects of marketing campaigns, including strategic planning, budget management, and implementation of promotional activities. They analyze market trends, identify target audiences, and collaborate with creative teams to develop effective marketing strategies.

Digital Marketing Specialist: Digital marketing specialists focus on leveraging online platforms and channels to promote products or services. They manage social media campaigns, optimize websites for search engines (SEO), and analyze digital marketing metrics to drive traffic and increase conversions.

Brand Manager: Brand managers are responsible for developing and maintaining the brand identity of products or services. They conduct market research, oversee advertising campaigns, and ensure brand consistency across all marketing channels to enhance brand loyalty and market share.

Market Research Analyst: Market research analysts study market conditions to examine potential sales of a product or service. They collect and analyze data on consumer preferences, competitors, and market trends to help businesses make informed decisions about their marketing strategies and product development.

Advertising Account Executive: Advertising account executives work for advertising agencies, managing client relationships and overseeing the creation and execution of advertising campaigns. They collaborate with creative teams, media planners, and clients to ensure campaigns meet objectives and deliver results.

Sales Manager: Sales managers lead sales teams, setting sales goals, analyzing sales data, and developing strategies to increase revenue. They collaborate closely with marketing teams to align sales efforts with marketing campaigns and customer needs.

Market Development Manager: Market development managers identify and pursue new market opportunities for products or services. They conduct market research, assess customer needs, and develop strategies to expand into new geographic regions or demographic segments.

Public Relations Specialist: Public relations specialists manage the public image of organizations or individuals. They create media content, organize press releases, and handle communications during crises to maintain a positive public perception and enhance brand reputation.

Event Planner: Event planners organize and coordinate promotional events, trade shows, and product launches to attract customers and generate leads. They manage event logistics, negotiate contracts with vendors, and ensure events align with marketing objectives and brand guidelines.

E-commerce Specialist: E-commerce specialists focus on driving online sales through website optimization, digital advertising, and customer experience enhancements. They analyze e-commerce metrics, implement conversion rate optimization strategies, and stay updated on industry trends to maximize online revenue.