Master of Business (Strategic Advertising)

Postgraduate Entry Requirements:

Academic Qualifications: A minimum of 60% or equivalent in the applicant's previous academic qualifications.

English Language Proficiency:

• IELTS: An overall score of 6.5 or 7.0, with a minimum score of 6.0 in each individual component.
• TOEFL: An overall score of 79, with a minimum of 16 in listening, 16 in reading, 21 in writing, and 18 in speaking.
• PTE: An overall score of 58, with a minimum of 50 in each communicative skill.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Queensland University of Technology (QUT) is fostering a diverse and inclusive learning environment, and one of the ways it achieves this is by offering a range of scholarships to international students. These scholarships are designed to recognize academic excellence, support financial needs, and encourage students to pursue their educational goals at QUT. 

1. QUT Excellence Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate outstanding academic performance. It provides financial support for tuition fees and offers a unique opportunity to be part of the QUT College of Excellence.
2. QUT International Merit Scholarship: This scholarship is available to international students who excel academically. It offers a partial tuition fee waiver to help reduce the cost of studying at QUT, making it a more affordable option for deserving students.
3. QUT International College Pathway Scholarship: For international students looking to start their academic journey at QUT International College, this scholarship provides financial support for pathway programs leading to a degree at QUT.
4. QUT College Pathway Scholarship: International students enrolled in pathway programs at QUT College are eligible for this scholarship. It offers financial assistance to help students transition smoothly into their degree programs at the university.
5. Government Scholarships: QUT collaborates with various governments and organizations to provide additional scholarship opportunities to international students. These scholarships may cover a wide range of disciplines and levels of study, making them accessible to a diverse group of students.
6. External Scholarships: QUT encourages international students to explore external scholarship opportunities that may be available through government agencies, private organizations, and foundations. The university provides guidance and support in identifying and applying for these scholarships.

The Master of Business (Strategic Advertising) program at Queensland University of Technology (QUT) equips students with the knowledge and skills necessary for successful careers in the field of strategic advertising. Graduates of this program can pursue various rewarding career prospects in the advertising industry.

1. Advertising Manager: Graduates can work as advertising managers, overseeing advertising campaigns and strategies for clients or organizations. They develop advertising plans, manage budgets, coordinate creative teams, and ensure effective communication with target audiences.

2. Brand Manager: With a focus on strategic advertising, graduates can excel as brand managers. They are responsible for developing and implementing brand strategies, managing brand identity, conducting market research, and ensuring brand consistency across various marketing channels.

3. Account Executive: Graduates can work as account executives in advertising agencies, handling client accounts, and serving as a liaison between clients and the agency. They manage client relationships, develop advertising proposals, and ensure client satisfaction with advertising campaigns.

4. Media Planner: Media planning is a crucial aspect of strategic advertising. Graduates can pursue careers as media planners, where they identify target audiences, select appropriate media channels, negotiate media buys, and optimize advertising placements to maximize reach and impact.

5. Digital Marketing Specialist: With the increasing prominence of digital advertising, graduates can specialize in digital marketing roles. They can work as digital marketing strategists, social media managers, or search engine marketing specialists, utilizing digital platforms for effective advertising and brand promotion.

6. Market Research Analyst: Graduates can leverage their strategic advertising skills to work as market research analysts. They conduct market research, analyze consumer behavior and trends, and provide insights to shape advertising strategies and campaigns.

7. Public Relations Manager: Graduates can explore opportunities in public relations, where they manage the communication and reputation of organizations. They develop PR strategies, handle media relations, and coordinate public relations campaigns to enhance brand image and maintain positive relationships with stakeholders.

8. Entrepreneurship and Consulting: Some graduates may choose to start their own advertising agencies or consultancy firms, providing strategic advertising services to clients across various industries. This entrepreneurial path allows for creativity, innovation, and the ability to shape advertising strategies for diverse clients.