Master of Business (Public Relations)

Queensland - Australia

 

INTAKE: Jul, Feb & Nov

Program Overview

The Master of Business (Public Relations) at Queensland University of Technology is a highly specialized program designed for individuals seeking to excel in the field of public relations. This program offers a contemporary and comprehensive approach to meet the evolving demands of public relations and communications.

Curriculum: The curriculum of the Master of Business (Public Relations) is meticulously designed to provide students with a deep understanding of public relations principles, strategic communication, crisis management, and stakeholder engagement. Students engage with a wide range of subjects, including media relations, digital PR, reputation management, and public relations ethics. The program equips students with the knowledge and skills needed to excel in the field of public relations.

Research Focus: Research is at the core of Queensland University of Technology's educational philosophy, and the Master of Business program reflects this commitment. It integrates research into its curriculum, enabling students to engage with the latest advancements in public relations research and contribute to the development of innovative PR strategies. This research focus equips students with the ability to critically assess communication challenges and implement evidence-based public relations practices.

Industry Engagement: QUT's robust industry connections are a fundamental element of its educational approach. The Master of Business (Public Relations) program actively collaborates with PR agencies, corporate communication teams, and industry leaders to provide students with practical, real-world experience in public relations. This industry engagement ensures that students gain insights into contemporary PR practices and can apply their knowledge in professional settings.

Global Perspective: In an interconnected world, a global perspective is invaluable. Queensland University of Technology, situated in Brisbane, a diverse and dynamic city, offers students a unique international outlook. QUT's global network and international partnerships enable students to gain a broader understanding of public relations on a global scale, preparing graduates for PR roles worldwide.

Pollster Education

Location

Queensland - Australia

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 33100

Postgraduate Entry Requirements:

Academic Qualifications: A minimum of 60% or equivalent in the applicant's previous academic qualifications.

English Language Proficiency:

  • IELTS: An overall score of 6.5 or 7.0, with a minimum score of 6.0 in each individual component.
  • TOEFL: An overall score of 79, with a minimum of 16 in listening, 16 in reading, 21 in writing, and 18 in speaking.
  • PTE: An overall score of 58, with a minimum of 50 in each communicative skill.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Queensland University of Technology (QUT) is fostering a diverse and inclusive learning environment, and one of the ways it achieves this is by offering a range of scholarships to international students. These scholarships are designed to recognize academic excellence, support financial needs, and encourage students to pursue their educational goals at QUT. 

  1. QUT Excellence Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate outstanding academic performance. It provides financial support for tuition fees and offers a unique opportunity to be part of the QUT College of Excellence.
  2. QUT International Merit Scholarship: This scholarship is available to international students who excel academically. It offers a partial tuition fee waiver to help reduce the cost of studying at QUT, making it a more affordable option for deserving students.
  3. QUT International College Pathway Scholarship: For international students looking to start their academic journey at QUT International College, this scholarship provides financial support for pathway programs leading to a degree at QUT.
  4. QUT College Pathway Scholarship: International students enrolled in pathway programs at QUT College are eligible for this scholarship. It offers financial assistance to help students transition smoothly into their degree programs at the university.
  5. Government Scholarships: QUT collaborates with various governments and organizations to provide additional scholarship opportunities to international students. These scholarships may cover a wide range of disciplines and levels of study, making them accessible to a diverse group of students.
  6. External Scholarships: QUT encourages international students to explore external scholarship opportunities that may be available through government agencies, private organizations, and foundations. The university provides guidance and support in identifying and applying for these scholarships.

The Master of Business (Public Relations) program at Queensland University of Technology (QUT) equips students with the knowledge and skills necessary for a successful career in the field of public relations. Graduates of this program can pursue various career opportunities in public relations and related fields.

  1. Public Relations Manager: Graduates can work as public relations managers in corporate organizations, government agencies, non-profit organizations, or PR firms. They are responsible for developing and implementing strategic communication plans, managing media relations, and building positive relationships with stakeholders.

  2. Communication Specialist: Graduates can work as communication specialists, focusing on developing and executing communication strategies, writing and editing content, managing social media accounts, and maintaining positive public perception for organizations.

  3. Media Relations Specialist: Graduates can work as media relations specialists, managing relationships with media outlets, pitching stories to journalists, organizing press conferences, and ensuring positive media coverage for their clients or organizations.

  4. Digital Marketing and Social Media Manager: With a strong understanding of public relations and communication strategies, graduates can work as digital marketing and social media managers. They can develop and implement social media campaigns, manage online brand reputation, and engage with target audiences through various digital platforms.

  5. Corporate Communication Manager: Graduates can pursue roles as corporate communication managers, overseeing internal and external communication activities within organizations. They are responsible for maintaining consistent messaging, managing crisis communication, and ensuring effective communication with employees, stakeholders, and the public.

  6. Public Affairs Officer: Graduates can work as public affairs officers in government departments or agencies, representing the organization's interests, communicating policies and initiatives, and managing relationships with stakeholders and the public.

  7. Event Manager: Graduates can pursue careers as event managers, planning and executing public relations events, product launches, conferences, and other promotional activities to enhance brand image and engage with target audiences.

  8. Consulting: Graduates can work as PR consultants or start their own PR consulting firms, providing strategic communication advice and services to clients from various industries.


Similar Courses
WhatsApp Enquiry Call Enquiry