M.A. in Nutrition
The Master of Arts (M.A.) in Nutrition program at Illinois State University is a compre...
B.S. in Marketing - Integrated Marketing Communication
Normal, Illinois
INTAKE: Jan, May & Aug
Program Overview
Illinois State University offers a B.S. in Marketing with a specialization in Integrated Marketing Communication (IMC). This program is designed to equip students with comprehensive knowledge and skills in marketing strategies, digital communication, advertising, and public relations.
Curriculum: The curriculum of the B.S. in Marketing - IMC program at Illinois State University includes core courses in marketing fundamentals, consumer behavior, brand management, and strategic communication. Specialized courses cover topics such as digital marketing strategies, social media marketing, campaign management, and market research techniques. Students also engage in practical projects and internships to gain hands-on experience in real-world marketing scenarios.
Research Focus: The program emphasizes research-based learning to equip students with analytical skills essential for effective marketing decision-making. Students have opportunities to conduct market research, analyze consumer trends, and develop data-driven marketing strategies. Faculty-led research projects and seminars further enhance students' understanding of contemporary marketing challenges and opportunities.
Industry Engagement: Illinois State University fosters strong ties with industry leaders and marketing professionals. The program encourages students to participate in internships, cooperative education programs, and industry-sponsored projects. Guest lectures, workshops, and networking events provide students with insights into current industry practices and emerging trends in integrated marketing communication.
Global Perspective: With a focus on global marketing perspectives, the program prepares students to navigate international markets and multicultural consumer dynamics. Courses cover global branding strategies, cross-cultural communication, and international market entry strategies. Study abroad programs and exchange opportunities offer students firsthand experience in global marketing environments.
Location
Normal, Illinois
Score
IELTS 6.5
Tuition Fee
USD 27010
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 115.
ISU offers several scholarships and financial aid options for international students to help them pursue their academic goals. These scholarships are based on academic achievements, leadership skills, and other criteria.
International Tuition Waiver: International students who demonstrate exceptional academic performance and show promise for contributing to the ISU community may be eligible for tuition waivers. These waivers can significantly reduce the cost of tuition.
Redbird Academic Scholarship: This scholarship is awarded to incoming undergraduate international students who have outstanding academic records. The scholarship amount varies depending on the student's academic achievements.
Redbird International Ambassador Scholarship: This scholarship recognizes outstanding leadership skills and contributions to the international community. Recipients of this scholarship serve as ambassadors for international students at ISU.
College-Specific Scholarships: Various colleges within ISU offer scholarships for international students pursuing specific academic programs. These scholarships are often based on academic performance and potential for success in the chosen field of study.
Study Abroad Scholarships: ISU encourages international students to engage in study abroad programs to gain global experiences. The university offers scholarships to support international students' participation in these programs.
International students interested in applying for scholarships at ISU should review the specific eligibility criteria and application deadlines for each scholarship.
Graduates of Illinois State University's B.S. in Marketing - Integrated Marketing Communication program are well-prepared for a variety of career paths in the dynamic field of marketing and communication.
Marketing Specialist: Marketing specialists play a crucial role in developing and implementing marketing campaigns. They analyze market trends, conduct market research, and work closely with advertising and promotional teams to enhance brand awareness and market products effectively.
Digital Marketing Manager: With the rise of digital platforms, digital marketing managers oversee online marketing strategies. They manage social media campaigns, SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, and email marketing efforts to reach target audiences and drive engagement.
Advertising Executive: Advertising executives create and manage advertising campaigns across various media channels. They collaborate with creative teams, copywriters, and media planners to develop impactful advertising messages that resonate with consumers and promote brand visibility.
Public Relations Specialist: Public relations specialists manage an organization's public image and reputation. They develop communication strategies, write press releases, and cultivate relationships with media outlets and key stakeholders to maintain a positive public perception of their clients or employers.
Market Research Analyst: Market research analysts study market conditions to examine potential sales of a product or service. They collect and analyze data on consumer preferences, buying habits, and competitor activities to help companies make informed business decisions and identify market opportunities.
Brand Manager: Brand managers oversee the development and execution of branding strategies to position products or services in the market. They conduct market research, monitor brand performance, and collaborate with marketing teams to ensure brand consistency and customer loyalty.
Media Planner: Media planners strategize and execute advertising campaigns across different media channels, such as television, radio, print, and digital platforms. They analyze audience demographics, media effectiveness, and advertising costs to optimize campaign reach and impact.
Content Marketing Specialist: Content marketing specialists create and distribute valuable, relevant content to attract and engage target audiences. They develop content strategies, manage content calendars, and measure content performance to support overall marketing objectives and drive customer engagement.
