B.S. in Marketing - Advanced Marketing Analytics

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 79 or higher.
• PTE: Overall score of 53 or higher.
• DET (Duolingo English Test): Minimum score of 115.

ISU offers several scholarships and financial aid options for international students to help them pursue their academic goals. These scholarships are based on academic achievements, leadership skills, and other criteria. 

International Tuition Waiver: International students who demonstrate exceptional academic performance and show promise for contributing to the ISU community may be eligible for tuition waivers. These waivers can significantly reduce the cost of tuition.

Redbird Academic Scholarship: This scholarship is awarded to incoming undergraduate international students who have outstanding academic records. The scholarship amount varies depending on the student's academic achievements.

Redbird International Ambassador Scholarship: This scholarship recognizes outstanding leadership skills and contributions to the international community. Recipients of this scholarship serve as ambassadors for international students at ISU.

College-Specific Scholarships: Various colleges within ISU offer scholarships for international students pursuing specific academic programs. These scholarships are often based on academic performance and potential for success in the chosen field of study.

Study Abroad Scholarships: ISU encourages international students to engage in study abroad programs to gain global experiences. The university offers scholarships to support international students' participation in these programs.

International students interested in applying for scholarships at ISU should review the specific eligibility criteria and application deadlines for each scholarship.

Graduates of Illinois State University's B.S. in Marketing - Advanced Marketing Analytics program are well-prepared for careers in marketing analytics, consumer insights, digital marketing, and strategic marketing decision-making. 

Marketing Analyst: Marketing analysts use data analysis techniques and statistical tools to interpret market trends, consumer behavior, and campaign performance. They provide insights to optimize marketing strategies, enhance customer segmentation, and measure the effectiveness of marketing campaigns.

Data Analyst: Data analysts collect, analyze, and interpret data to identify patterns, trends, and correlations related to consumer preferences, market dynamics, and competitive landscapes. They use advanced analytics tools to generate actionable insights for strategic decision-making in marketing and business operations.

Market Research Analyst: Market research analysts study market conditions, consumer preferences, and competitor strategies through surveys, focus groups, and data analysis. They provide insights into market trends, customer needs, and product positioning to support marketing strategies and business development efforts.

Digital Marketing Specialist: Digital marketing specialists leverage digital analytics tools and platforms to optimize online marketing campaigns, SEO strategies, and social media marketing efforts. They analyze digital performance metrics, identify growth opportunities, and implement data-driven strategies to enhance digital presence and customer engagement.

Consumer Insights Manager: Consumer insights managers lead research initiatives to understand consumer behavior, preferences, and decision-making processes. They analyze qualitative and quantitative data to uncover consumer insights, develop customer personas, and recommend strategies to enhance customer satisfaction and brand loyalty.

Business Intelligence Analyst: Business intelligence analysts transform complex data into actionable insights for strategic decision-making. They collaborate with cross-functional teams to identify business opportunities, improve operational efficiency, and support organizational goals through data-driven insights and reporting.

Marketing Operations Manager: Marketing operations managers oversee marketing processes, technology platforms, and data management systems to optimize marketing campaign execution and performance. They ensure alignment between marketing strategies and business objectives while leveraging analytics to drive continuous improvement and ROI.