MSc Marketing

London

 

INTAKE: September

Program Overview

The MSc Marketing program at UEL is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. The program covers various aspects of marketing, including consumer behavior, market research, branding, digital marketing, and marketing communications. 

  1. Marketing Fundamentals: The program provides a solid foundation in marketing principles and concepts. Students learn about market analysis, segmentation, targeting, and positioning strategies that form the basis of effective marketing campaigns.

  2. Consumer Behavior: The program explores consumer psychology and behavior, equipping students with insights into how consumers make purchasing decisions. Students learn how to analyze consumer preferences and develop marketing strategies that resonate with target audiences.

  3. Market Research: The program focuses on market research techniques and methodologies. Students learn how to collect and analyze data to identify market trends, assess customer satisfaction, and gain insights into competitor strategies.

  4. Branding and Brand Management: The program delves into the strategic aspects of branding. Students learn how to develop and manage brands, create brand identities, and establish brand equity. They also explore the role of branding in building customer loyalty and enhancing competitive advantage.

  5. Digital Marketing: The program covers digital marketing strategies and channels, including social media marketing, search engine optimization (SEO), content marketing, and email marketing. Students gain practical skills in using digital tools and platforms to reach and engage with target audiences.

  6. Marketing Communications: The program examines the role of marketing communications in promoting products and services. Students learn how to develop integrated marketing communication plans, create compelling messages, and use various communication channels to effectively communicate with consumers.

  7. International Marketing: The program explores the challenges and opportunities of marketing in a global context. Students learn how to adapt marketing strategies to different cultural, economic, and legal environments, and develop skills in international market analysis and expansion.

  8. Strategic Marketing Management: The program emphasizes strategic thinking and planning in marketing. Students learn how to develop marketing strategies aligned with organizational goals, assess market opportunities, and make informed marketing decisions.

  9. Professional Development: UEL provides students with opportunities for professional development, including industry guest lectures, workshops, and networking events. Students can engage with marketing professionals, build industry connections, and gain valuable insights into current trends and practices.

Pollster Education

Location

London

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16740

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at UEL should have a minimum of 60% or equivalent in their bachelor's degree or equivalent qualification. Some programs may have specific subject prerequisites or additional requirements, so it is advisable to check the specific entry requirements for the desired course.
  • English Language Proficiency:
    • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
    • TOEFL: A minimum overall score of 60-72, with a minimum score of 12 in each component.
    • PTE: A minimum overall score of 56-64, with no individual score below 50.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of East London (UEL) is committed to providing financial support to international students through a range of scholarship opportunities. These scholarships are designed to recognize academic excellence, promote diversity, and help deserving students pursue their educational goals.

  1. International Scholarship: UEL offers the International Scholarship to outstanding international students who demonstrate academic excellence. The scholarship provides a reduction in tuition fees and is available for both undergraduate and postgraduate students. The eligibility criteria and application process vary, so interested students are advised to visit the university's official website for detailed information.
  2. Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have achieved exceptional academic results. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate programs. Eligible students are automatically considered for this scholarship upon their application to UEL.
  3. Country-Specific Scholarships: UEL offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to promote cultural diversity and enhance the international student community at UEL. The eligibility criteria, application process, and scholarship amounts vary depending on the specific scholarship scheme. Interested students can refer to the university's website or contact the International Office for more information.
  4. Alumni Loyalty Discount: UEL values its alumni and offers a loyalty discount to international students who have previously completed a degree program at the university and wish to pursue further studies. The discount provides a reduction in tuition fees and encourages UEL graduates to continue their academic journey at the university.
  5. External Scholarships and Sponsorships: UEL also encourages international students to explore external scholarship opportunities and sponsorships. These scholarships may be offered by governments, organizations, or foundations in students' home countries or other sources. The university's International Office provides support and guidance to help students identify and apply for external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the MSc Marketing program from UEL have excellent career prospects in the dynamic field of marketing. 

  1. Marketing Manager: Graduates can work as marketing managers in various industries, responsible for developing and implementing marketing strategies, managing marketing campaigns, and overseeing the execution of marketing initiatives.

  2. Brand Manager: Graduates can pursue careers as brand managers, focusing on building and managing brand identities, developing brand positioning strategies, and ensuring consistent brand messaging across all marketing channels.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on areas such as social media marketing, search engine optimization, content marketing, and digital advertising. They work to enhance online presence, engage with target audiences, and drive customer acquisition and retention.

  4. Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing data, and providing insights to support marketing decision-making. They help organizations understand consumer preferences, assess market opportunities, and evaluate the effectiveness of marketing strategies.

  5. Marketing Communications Manager: Graduates can pursue careers in marketing communications, overseeing the development and implementation of integrated marketing communication campaigns. They work to create compelling messages, select appropriate communication channels, and ensure consistent brand messaging.

  6. International Marketing Specialist: Graduates can specialize in international marketing, working for organizations with global operations or targeting international markets. They develop strategies to enter new markets, adapt marketing campaigns to local cultures, and navigate international regulations and business practices.

  7. Product Manager: Graduates can work as product managers, responsible for managing the lifecycle of products or services. They conduct market research, develop product strategies, coordinate product launches, and monitor product performance in the market.

  8. Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and guidance to businesses on marketing strategies and initiatives. They may work independently or for consulting firms, assisting clients in achieving their marketing goals.

  9. Advertising Account Executive: Graduates can pursue careers in advertising agencies as account executives, working closely with clients to develop and execute advertising campaigns. They coordinate withcreative teams, media planners, and clients to ensure the successful implementation of advertising strategies.

  10. Entrepreneurship: Graduates with an entrepreneurial spirit can start their own marketing consulting firms, digital marketing agencies, or other marketing-related ventures. They can leverage their knowledge and skills acquired during the program to offer marketing solutions to businesses.


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