MSc International Relations
The MSc International Relations program at the University of East London is designed to...
London
INTAKE: September
The MSc Marketing program at UEL is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. The program covers various aspects of marketing, including consumer behavior, market research, branding, digital marketing, and marketing communications.
Marketing Fundamentals: The program provides a solid foundation in marketing principles and concepts. Students learn about market analysis, segmentation, targeting, and positioning strategies that form the basis of effective marketing campaigns.
Consumer Behavior: The program explores consumer psychology and behavior, equipping students with insights into how consumers make purchasing decisions. Students learn how to analyze consumer preferences and develop marketing strategies that resonate with target audiences.
Market Research: The program focuses on market research techniques and methodologies. Students learn how to collect and analyze data to identify market trends, assess customer satisfaction, and gain insights into competitor strategies.
Branding and Brand Management: The program delves into the strategic aspects of branding. Students learn how to develop and manage brands, create brand identities, and establish brand equity. They also explore the role of branding in building customer loyalty and enhancing competitive advantage.
Digital Marketing: The program covers digital marketing strategies and channels, including social media marketing, search engine optimization (SEO), content marketing, and email marketing. Students gain practical skills in using digital tools and platforms to reach and engage with target audiences.
Marketing Communications: The program examines the role of marketing communications in promoting products and services. Students learn how to develop integrated marketing communication plans, create compelling messages, and use various communication channels to effectively communicate with consumers.
International Marketing: The program explores the challenges and opportunities of marketing in a global context. Students learn how to adapt marketing strategies to different cultural, economic, and legal environments, and develop skills in international market analysis and expansion.
Strategic Marketing Management: The program emphasizes strategic thinking and planning in marketing. Students learn how to develop marketing strategies aligned with organizational goals, assess market opportunities, and make informed marketing decisions.
Professional Development: UEL provides students with opportunities for professional development, including industry guest lectures, workshops, and networking events. Students can engage with marketing professionals, build industry connections, and gain valuable insights into current trends and practices.
London
IELTS 6.5
£ 16740
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of East London (UEL) is committed to providing financial support to international students through a range of scholarship opportunities. These scholarships are designed to recognize academic excellence, promote diversity, and help deserving students pursue their educational goals.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.
Graduates of the MSc Marketing program from UEL have excellent career prospects in the dynamic field of marketing.
Marketing Manager: Graduates can work as marketing managers in various industries, responsible for developing and implementing marketing strategies, managing marketing campaigns, and overseeing the execution of marketing initiatives.
Brand Manager: Graduates can pursue careers as brand managers, focusing on building and managing brand identities, developing brand positioning strategies, and ensuring consistent brand messaging across all marketing channels.
Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on areas such as social media marketing, search engine optimization, content marketing, and digital advertising. They work to enhance online presence, engage with target audiences, and drive customer acquisition and retention.
Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing data, and providing insights to support marketing decision-making. They help organizations understand consumer preferences, assess market opportunities, and evaluate the effectiveness of marketing strategies.
Marketing Communications Manager: Graduates can pursue careers in marketing communications, overseeing the development and implementation of integrated marketing communication campaigns. They work to create compelling messages, select appropriate communication channels, and ensure consistent brand messaging.
International Marketing Specialist: Graduates can specialize in international marketing, working for organizations with global operations or targeting international markets. They develop strategies to enter new markets, adapt marketing campaigns to local cultures, and navigate international regulations and business practices.
Product Manager: Graduates can work as product managers, responsible for managing the lifecycle of products or services. They conduct market research, develop product strategies, coordinate product launches, and monitor product performance in the market.
Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and guidance to businesses on marketing strategies and initiatives. They may work independently or for consulting firms, assisting clients in achieving their marketing goals.
Advertising Account Executive: Graduates can pursue careers in advertising agencies as account executives, working closely with clients to develop and execute advertising campaigns. They coordinate withcreative teams, media planners, and clients to ensure the successful implementation of advertising strategies.
Entrepreneurship: Graduates with an entrepreneurial spirit can start their own marketing consulting firms, digital marketing agencies, or other marketing-related ventures. They can leverage their knowledge and skills acquired during the program to offer marketing solutions to businesses.