Global Master of Business Administration (MBA)
The fully accredited Global Master of Business Administration (Global MBA)...
BBA in Innovation Marketing & Management
Midland, Michigan
INTAKE: Jan & Aug
Program Overview
Northwood University's BBA in Innovation Marketing & Management program is designed for students aspiring to lead in dynamic business environments. It integrates principles of marketing, management, and innovation to foster creative problem-solving and strategic thinking. The program prepares graduates to navigate the complexities of modern markets and drive innovation within organizations.
Curriculum: The curriculum combines core business courses with specialized subjects in marketing strategy, consumer behavior, product development, and innovation management. Students learn to identify market opportunities, develop effective marketing campaigns, and implement innovative business solutions. Courses also cover digital marketing trends, market research methodologies, and entrepreneurship.
Research Focus: The program emphasizes practical research skills essential for identifying market trends, understanding consumer behavior, and evaluating competitive landscapes. Students engage in projects that explore emerging technologies, market disruptions, and innovation strategies. Faculty mentorship supports students in conducting insightful research relevant to contemporary business challenges.
Industry Engagement: Northwood University fosters strong ties with industry through guest lectures, internships, and collaborative projects with businesses. Students gain practical experience and networking opportunities with industry leaders in marketing, innovation, and management roles. Industry-specific case studies and experiential learning initiatives enhance students' understanding of real-world business dynamics.
Global Perspective: Recognizing the global nature of markets and innovation, the program integrates international business perspectives into its curriculum. Students explore global marketing strategies, cultural influences on consumer behavior, and international market expansion. Study abroad opportunities and courses on global business environments enrich students' cross-cultural competence and strategic outlook.
Location
Midland, Michigan
Score
IELTS 6
Tuition Fee
USD 30020
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 61 with a minimum of 18 in each section.
- PTE: Overall score of 48 with a minimum of 42 in each section.
- DET (Duolingo English Test): Minimum score of 105.
Northwood University values diversity and academic excellence, offering a variety of scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships recognize students' achievements, leadership, and contributions to the university community.
International Scholar Awards: Northwood University offers International Scholar Awards to academically outstanding international students. These awards are merit-based and are available to both undergraduate and graduate students. The scholarship amount varies and is renewable based on academic performance.
Global Excellence Scholarship: The Global Excellence Scholarship is aimed at rewarding exceptional international students who have demonstrated leadership skills, community involvement, and academic achievements. The scholarship provides financial assistance to help offset tuition costs.
Ambassador Scholarship: The Ambassador Scholarship is designed for international students who have shown a commitment to promoting diversity and cultural awareness on campus. Recipients of this scholarship contribute to creating an inclusive campus environment.
Northwood University International Grant: This grant is available to international students who may not qualify for full scholarships but still require financial assistance. The grant amount varies based on individual circumstances.
Athletic Scholarships: For international students who excel in sports, Northwood University offers athletic scholarships in various sports disciplines. These scholarships recognize students' athletic achievements and provide support for their education.
Alumni Legacy Scholarship: International students who have family members who are Northwood University alumni may be eligible for the Alumni Legacy Scholarship. This scholarship honors the university's tradition and family connections.
Transfer Student Scholarships: Transfer students from international institutions may be eligible for transfer student scholarships. These scholarships aim to recognize the achievements of students who choose to continue their education at Northwood University.
Need-Based Financial Aid: Northwood University also provides need-based financial aid to international students who demonstrate financial need. The university evaluates each student's circumstances and offers financial aid packages accordingly.
Graduates of Northwood University's BBA in Innovation Marketing & Management program possess a versatile skill set that prepares them for a variety of exciting career paths in marketing, management, and innovation.
Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies, overseeing promotional activities, and analyzing market trends. They work closely with sales teams and creative departments to drive brand awareness and customer engagement.
Product Manager: In product management roles, graduates oversee the entire lifecycle of a product from conception to launch. They conduct market research, define product features, set pricing strategies, and collaborate with cross-functional teams to ensure product success in the marketplace.
Innovation Consultant: Some graduates choose careers as innovation consultants, advising businesses on innovative strategies, product development, and market positioning. They identify opportunities for growth, assess market feasibility, and implement strategies to foster a culture of innovation within organizations.
Digital Marketing Specialist: With expertise in digital marketing strategies and analytics, graduates can work as digital marketing specialists. They manage online campaigns, optimize digital channels such as social media and SEO, and analyze performance metrics to enhance marketing effectiveness.
Brand Manager: Brand managers oversee the development and maintenance of brand identities. They conduct market research, develop brand strategies, manage advertising campaigns, and ensure brand consistency across all marketing efforts to strengthen brand loyalty and market presence.
Entrepreneur: Graduates with a BBA in Innovation Marketing & Management often venture into entrepreneurship, launching their own startups or innovative business ventures. They apply their knowledge of marketing strategies, consumer behavior, and business management to create new products or services and disrupt existing markets.
