Global Master of Business Administration (MBA)
The fully accredited Global Master of Business Administration (Global MBA)...
BBA in Merchandising and Marketing
Midland, Michigan
INTAKE: Jan & Aug
Program Overview
Northwood University offers a Bachelor of Business Administration (BBA) in Merchandising and Marketing program designed to prepare students for careers in retail management, merchandising, and marketing. The program focuses on developing skills in consumer behavior, brand management, retail strategy, and marketing analytics.
Curriculum: The BBA in Merchandising and Marketing curriculum at Northwood University includes core business courses such as Marketing Management, Consumer Behavior, Retail Merchandising, and Digital Marketing. Students also study advanced topics like Strategic Brand Management, E-commerce Strategies, and Retail Analytics. The curriculum integrates hands-on learning experiences through internships, case studies, and collaborative projects with industry partners.
Research Focus: The program emphasizes research skills development in merchandising and marketing. Students engage in market research projects, analyze consumer trends, and conduct competitive analysis to formulate effective marketing strategies. They learn to use data-driven insights to make informed decisions in merchandising and retailing.
Industry Engagement: Northwood University promotes industry engagement through partnerships with retail corporations, marketing agencies, and industry associations. Students have opportunities to participate in industry-specific workshops, networking events, and internships. They gain practical experience in merchandising planning, product development, and promotional campaigns under the guidance of industry professionals.
Global Perspective: With a focus on global markets and consumer behavior, the program prepares students to understand cultural influences on consumer preferences and retail strategies. Courses such as International Marketing and Global Retailing provide insights into global market trends, cross-cultural marketing strategies, and international retail operations.
Location
Midland, Michigan
Score
IELTS 6
Tuition Fee
USD 30020
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 61 with a minimum of 18 in each section.
- PTE: Overall score of 48 with a minimum of 42 in each section.
- DET (Duolingo English Test): Minimum score of 105.
Northwood University values diversity and academic excellence, offering a variety of scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships recognize students' achievements, leadership, and contributions to the university community.
International Scholar Awards: Northwood University offers International Scholar Awards to academically outstanding international students. These awards are merit-based and are available to both undergraduate and graduate students. The scholarship amount varies and is renewable based on academic performance.
Global Excellence Scholarship: The Global Excellence Scholarship is aimed at rewarding exceptional international students who have demonstrated leadership skills, community involvement, and academic achievements. The scholarship provides financial assistance to help offset tuition costs.
Ambassador Scholarship: The Ambassador Scholarship is designed for international students who have shown a commitment to promoting diversity and cultural awareness on campus. Recipients of this scholarship contribute to creating an inclusive campus environment.
Northwood University International Grant: This grant is available to international students who may not qualify for full scholarships but still require financial assistance. The grant amount varies based on individual circumstances.
Athletic Scholarships: For international students who excel in sports, Northwood University offers athletic scholarships in various sports disciplines. These scholarships recognize students' athletic achievements and provide support for their education.
Alumni Legacy Scholarship: International students who have family members who are Northwood University alumni may be eligible for the Alumni Legacy Scholarship. This scholarship honors the university's tradition and family connections.
Transfer Student Scholarships: Transfer students from international institutions may be eligible for transfer student scholarships. These scholarships aim to recognize the achievements of students who choose to continue their education at Northwood University.
Need-Based Financial Aid: Northwood University also provides need-based financial aid to international students who demonstrate financial need. The university evaluates each student's circumstances and offers financial aid packages accordingly.
Graduates of Northwood University’s Bachelor of Business Administration (BBA) in Merchandising and Marketing program are prepared for diverse career opportunities in retail management, merchandising, and marketing.
Retail Manager: Oversee daily operations of retail stores, including staffing, inventory management, and customer service. Develop strategies to enhance store performance, optimize product displays, and maximize sales.
Marketing Coordinator: Assist in developing and implementing marketing campaigns, promotional activities, and digital marketing strategies. Collaborate with advertising agencies and media partners to enhance brand visibility and attract target customers.
Brand Manager: Manage brand identity, positioning, and messaging across marketing channels. Conduct market research to understand consumer preferences and competitive landscape. Develop brand strategies to increase brand loyalty and market share.
Merchandising Analyst: Analyze sales data, market trends, and consumer behavior to optimize product assortment and pricing strategies. Collaborate with merchandising teams to plan product launches, seasonal promotions, and inventory management.
E-commerce Specialist: Manage online sales platforms, including website management, content creation, and digital advertising campaigns. Optimize user experience and conversion rates through data analysis and A/B testing.
Product Marketing Manager: Develop marketing strategies for new product launches, including market research, product positioning, and pricing strategies. Coordinate with product development teams to ensure alignment with customer needs and market trends.
Retail Buyer: Source and negotiate contracts with suppliers to maintain optimal product inventory levels and pricing. Monitor industry trends, consumer demand, and competitive pricing to make informed purchasing decisions.
Digital Marketing Analyst: Analyze digital marketing campaigns, website traffic, and social media engagement metrics. Generate insights to optimize digital marketing strategies, improve online presence, and drive customer acquisition and retention.
