B.S. in Strategic Communication

Melbourne, Florida

 

INTAKE: Jan & Aug

Program Overview

The B.S. in Strategic Communication at Florida Institute of Technology prepares students for dynamic careers in communication, public relations, and media management. The program focuses on developing strategic communication skills essential for navigating modern communication landscapes across various industries. Students learn to create impactful messages, manage campaigns, and leverage digital platforms effectively.

Curriculum: The curriculum covers core courses in communication theory, media writing, visual communication, public relations, and digital media strategies. Students also explore specialized areas such as advertising, corporate communication, crisis communication, and social media management. Hands-on projects and internships provide practical experience in developing communication campaigns and managing media relations.

Research Focus: Students engage in research projects that explore trends in media consumption, audience analysis, and communication effectiveness. Research opportunities allow students to apply theoretical knowledge to real-world communication challenges, contributing to advancements in strategic communication practices.

Industry Engagement: Florida Tech fosters industry engagement through partnerships with communication agencies, corporations, and nonprofit organizations. Students have opportunities for internships, networking events, and collaborative projects that enhance their understanding of industry practices and trends. Industry connections provide valuable insights into career pathways and professional development opportunities.

Global Perspective: The B.S. in Strategic Communication program promotes a global perspective by examining international communication trends, cross-cultural communication strategies, and global media influences. Students may participate in study abroad programs, international internships, or global communication projects to broaden their understanding of communication in diverse cultural contexts.

Pollster Education

Location

Melbourne, Florida

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

USD 43040

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 80 with a minimum of 18 in each section.
  • PTE: Overall score of 58 with a minimum of 42 in each section.
  • DET (Duolingo English Test): Minimum score of 105.

Florida Institute of Technology (FIT) offers a range of scholarships to international students to support their educational pursuits. 

International Student Scholarships: FIT offers merit-based scholarships specifically for international students. These scholarships are awarded based on academic excellence, leadership potential, and extracurricular involvement. The amounts and eligibility criteria may vary.

Presidential Scholarship: The Presidential Scholarship is one of the most prestigious scholarships at FIT. It recognizes outstanding academic achievements and provides substantial financial support to selected students. The scholarship amount is significant and renewable for up to four years, subject to maintaining a minimum GPA requirement.

Panther Fund Scholarship: The Panther Fund Scholarship is another merit-based scholarship available to international students. It provides financial assistance to students who demonstrate academic potential and financial need. The scholarship amount varies based on individual circumstances and is renewable based on academic performance.

Talent Scholarships: FIT offers talent-based scholarships in various areas, such as music, art, athletics, and other extracurricular activities. These scholarships recognize exceptional talent and contributions in specific fields and may require auditions, portfolios, or tryouts for consideration.

External Scholarships: FIT encourages international students to explore external scholarship opportunities as well. There are numerous organizations, foundations, and government-sponsored programs that offer scholarships for international students studying in the United States. FIT's Office of Financial Aid can provide guidance and resources to help students search for and apply to external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year. 

Graduates with a B.S. in Strategic Communication from Florida Institute of Technology are well-equipped for a wide range of careers in communication, public relations, and media management. 

Public Relations Specialist: Public relations specialists create and maintain a positive public image for their clients or organizations. They draft press releases, manage media relations, and coordinate communication strategies to enhance public perception and manage crises.

Corporate Communications Manager: Corporate communications managers develop and implement internal and external communication strategies for organizations. They oversee employee communications, manage corporate branding, and ensure consistency in messaging across all communication channels.

Marketing Communications Specialist: Marketing communications specialists develop and execute marketing campaigns that align with organizational goals. They utilize strategic communication tactics, including advertising, social media, and content marketing, to promote products and services to target audiences.

Digital Media Strategist: Digital media strategists plan and execute digital marketing campaigns across various platforms, including social media, websites, and mobile apps. They analyze digital metrics, optimize content for SEO, and use data-driven insights to enhance online engagement and brand visibility.

Social Media Manager: Social media managers oversee an organization's presence on social media platforms. They create content calendars, engage with followers, monitor social media trends, and implement strategies to grow audience reach and engagement.

Campaign Manager: Campaign managers coordinate political or advocacy campaigns, overseeing messaging, fundraising efforts, and voter outreach strategies. They collaborate with stakeholders, manage campaign budgets, and analyze campaign effectiveness.

Event Planner: Event planners organize and execute corporate events, conferences, and promotional activities. They coordinate logistics, manage vendor relationships, and ensure events align with organizational objectives and brand identity.

Media Relations Specialist: Media relations specialists cultivate relationships with journalists and media outlets to secure positive media coverage for their clients or organizations. They pitch story ideas, coordinate interviews, and draft media materials to generate media interest and coverage.


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