Master of Business (Integrated Marketing Communication)

Postgraduate Entry Requirements:

Academic Qualifications: A minimum of 60% or equivalent in the applicant's previous academic qualifications.

English Language Proficiency:

• IELTS: An overall score of 6.5 or 7.0, with a minimum score of 6.0 in each individual component.
• TOEFL: An overall score of 79, with a minimum of 16 in listening, 16 in reading, 21 in writing, and 18 in speaking.
• PTE: An overall score of 58, with a minimum of 50 in each communicative skill.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Queensland University of Technology (QUT) is fostering a diverse and inclusive learning environment, and one of the ways it achieves this is by offering a range of scholarships to international students. These scholarships are designed to recognize academic excellence, support financial needs, and encourage students to pursue their educational goals at QUT. 

1. QUT Excellence Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate outstanding academic performance. It provides financial support for tuition fees and offers a unique opportunity to be part of the QUT College of Excellence.
2. QUT International Merit Scholarship: This scholarship is available to international students who excel academically. It offers a partial tuition fee waiver to help reduce the cost of studying at QUT, making it a more affordable option for deserving students.
3. QUT International College Pathway Scholarship: For international students looking to start their academic journey at QUT International College, this scholarship provides financial support for pathway programs leading to a degree at QUT.
4. QUT College Pathway Scholarship: International students enrolled in pathway programs at QUT College are eligible for this scholarship. It offers financial assistance to help students transition smoothly into their degree programs at the university.
5. Government Scholarships: QUT collaborates with various governments and organizations to provide additional scholarship opportunities to international students. These scholarships may cover a wide range of disciplines and levels of study, making them accessible to a diverse group of students.
6. External Scholarships: QUT encourages international students to explore external scholarship opportunities that may be available through government agencies, private organizations, and foundations. The university provides guidance and support in identifying and applying for these scholarships.

The Master of Business (Integrated Marketing Communication) program at Queensland University of Technology (QUT) in Queensland, Australia, offers students a comprehensive education in the field of marketing and communication, equipping them with the skills and knowledge to pursue various career opportunities.

1. Marketing Manager: Graduates of the Master of Business (Integrated Marketing Communication) program can pursue careers as marketing managers. In this role, they develop and implement marketing strategies to promote products or services, conduct market research, analyze consumer behavior, and oversee marketing campaigns. They work across various industries and organizations, both in the public and private sectors.

2. Communication Strategist: With a strong foundation in integrated marketing communication, graduates can work as communication strategists. They develop communication plans and strategies to enhance brand image, manage crisis communication, handle media relations, and coordinate internal and external communication efforts. Communication strategists can find employment in corporate organizations, government agencies, non-profit organizations, or public relations firms.

3. Digital Marketing Specialist: As digital marketing continues to grow, there is a high demand for professionals who can navigate the digital landscape. Graduates can pursue careers as digital marketing specialists, focusing on online marketing channels such as social media, search engine optimization, content marketing, and digital advertising. They are responsible for creating and implementing digital marketing campaigns, analyzing data, and optimizing online presence to drive brand awareness and customer engagement.

4. Market Research Analyst: Market research analysts play a crucial role in helping organizations make informed business decisions. Graduates with a Master of Business (Integrated Marketing Communication) can work as market research analysts, collecting and analyzing data to evaluate market trends, consumer preferences, and competitor strategies. They provide insights that inform marketing and communication strategies, product development, and customer targeting.

5. Advertising Manager: With their understanding of integrated marketing communication, graduates can pursue careers as advertising managers. They oversee advertising campaigns, manage budgets, collaborate with creative teams, and develop strategies to reach target audiences effectively. Advertising managers work in advertising agencies, media companies, or within the marketing departments of organizations.

6. Brand Manager: Brand managers are responsible for building and maintaining a strong brand identity. Graduates can work in brand management roles, developing brand strategies, managing brand positioning, monitoring brand performance, and ensuring brand consistency across various marketing channels. Brand managers work closely with marketing and communication teams to strengthen brand perception and drive brand loyalty.