M.S. in Applied Behavior Analysis and Organizational Behavior Management
The M.S. in Applied Behavior Analysis and Organizational Behavior Management program at...
B.S. in Business Administration - Marketing
Melbourne, Florida
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science in Business Administration - Marketing at Florida Institute of Technology offers a comprehensive education that blends core business principles with specialized marketing strategies. The program is designed to equip students with the skills needed to understand consumer behavior, develop effective marketing campaigns, and utilize digital tools to drive business growth. Graduates will be prepared to enter the dynamic field of marketing, armed with the knowledge and experience to make significant contributions to their organizations.
IACBE Accredited: This program is accredited by the International Accreditation Council for Business Education (IACBE), which ensures that it meets high standards of excellence in business education. The IACBE accreditation signifies that the program adheres to rigorous educational standards, providing students with a quality education that is recognized globally.
Curriculum: The curriculum for the B.S. in Business Administration - Marketing includes a mix of core business courses and specialized marketing courses. Core courses cover topics such as accounting, finance, management, and economics, while marketing-specific courses may include consumer behavior, marketing research, digital marketing, advertising, sales management, and international marketing. The curriculum is designed to provide students with a broad understanding of business principles while allowing them to develop expertise in marketing.
Research Focus: Research is an integral part of the marketing program at Florida Institute of Technology. Students have opportunities to engage in research projects that explore various aspects of marketing, such as market analysis, consumer behavior, and digital marketing trends. Faculty members guide students in conducting research that contributes to the field of marketing and helps them develop critical thinking and analytical skills.
Industry Engagement: The program emphasizes strong industry engagement, connecting students with marketing professionals and organizations through internships, guest lectures, and industry projects. These opportunities allow students to gain practical experience, apply their knowledge in real-world settings, and build professional networks that can help them in their careers.
Global Perspective: The B.S. in Business Administration - Marketing program at Florida Institute of Technology provides students with a global perspective on marketing. The curriculum includes courses on international marketing and global business practices, preparing students to work in diverse and multicultural environments. Students learn to navigate the complexities of global markets and develop strategies that cater to international consumers.
Location
Melbourne, Florida
Score
IELTS 6.5
Tuition Fee
USD 43040
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 with a minimum of 18 in each section.
- PTE: Overall score of 58 with a minimum of 42 in each section.
- DET (Duolingo English Test): Minimum score of 105.
Florida Institute of Technology (FIT) offers a range of scholarships to international students to support their educational pursuits.
International Student Scholarships: FIT offers merit-based scholarships specifically for international students. These scholarships are awarded based on academic excellence, leadership potential, and extracurricular involvement. The amounts and eligibility criteria may vary.
Presidential Scholarship: The Presidential Scholarship is one of the most prestigious scholarships at FIT. It recognizes outstanding academic achievements and provides substantial financial support to selected students. The scholarship amount is significant and renewable for up to four years, subject to maintaining a minimum GPA requirement.
Panther Fund Scholarship: The Panther Fund Scholarship is another merit-based scholarship available to international students. It provides financial assistance to students who demonstrate academic potential and financial need. The scholarship amount varies based on individual circumstances and is renewable based on academic performance.
Talent Scholarships: FIT offers talent-based scholarships in various areas, such as music, art, athletics, and other extracurricular activities. These scholarships recognize exceptional talent and contributions in specific fields and may require auditions, portfolios, or tryouts for consideration.
External Scholarships: FIT encourages international students to explore external scholarship opportunities as well. There are numerous organizations, foundations, and government-sponsored programs that offer scholarships for international students studying in the United States. FIT's Office of Financial Aid can provide guidance and resources to help students search for and apply to external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.
Graduates with a Bachelor of Science in Business Administration - Marketing from Florida Institute of Technology are well-equipped to pursue various career paths in the marketing field. The program provides a solid foundation in business principles and specialized marketing knowledge, opening doors to numerous opportunities.
Marketing Manager: Oversee marketing campaigns, develop strategies to increase brand awareness, and drive sales growth. Marketing managers often manage teams and coordinate efforts across different marketing channels.
Brand Manager: Develop and maintain a brand’s image, ensuring consistency across all marketing materials and campaigns. Brand managers work to enhance brand equity and loyalty among consumers.
Market Research Analyst: Analyze market conditions to identify potential sales opportunities. Market research analysts collect and interpret data to help companies understand what products people want, who will buy them, and at what price.
Digital Marketing Specialist: Focus on online marketing strategies, including social media marketing, email marketing, content marketing, and search engine optimization (SEO). Digital marketing specialists use data analytics to measure campaign effectiveness.
Sales Manager: Lead a team of sales professionals to meet sales targets. Sales managers develop strategies, set goals, and analyze sales data to drive business growth.
Advertising Manager: Plan and direct advertising campaigns, working with creative teams to produce compelling ads. Advertising managers often work with media buyers to place ads in various channels.
Public Relations Specialist: Manage a company’s public image by crafting press releases, organizing events, and handling media inquiries. PR specialists work to maintain a positive image and build strong relationships with the public.
Product Manager: Oversee the development and marketing of a product. Product managers work closely with engineers, designers, and marketers to ensure a product meets customer needs and achieves business goals.
Social Media Manager: Manage a company’s social media presence, creating content, engaging with followers, and analyzing social media metrics to improve performance.
Content Marketing Manager: Develop and implement content strategies to attract and retain customers. Content marketing managers create and manage content across various platforms, including blogs, videos, and social media.
Retail Manager: Oversee the operations of retail stores, ensuring high levels of customer service and sales performance. Retail managers handle staff management, inventory control, and merchandising.
Event Planner: Coordinate events such as product launches, conferences, and trade shows. Event planners handle logistics, marketing, and client communications to ensure successful events.
Marketing Consultant: Provide expert advice to businesses on marketing strategies and campaigns. Marketing consultants analyze market trends and help businesses improve their marketing efforts to achieve better results.
