M.S. in Applied Mathematics
The M.S. in Applied Mathematics program at the University of Colorado Denver is designe...
B.S.B.A. in Marketing
Denver, Colorado
INTAKE: Jan , June , Aug
Program Overview
The B.S.B.A. in Marketing at the University of Colorado Denver is designed to prepare students for successful careers in the dynamic field of marketing. This program emphasizes strategic thinking and practical application, equipping graduates with the skills necessary to develop and implement effective marketing strategies across various industries.
AACSB Accredited: The program is accredited by AACSB International (The Association to Advance Collegiate Schools of Business), which signifies a commitment to maintaining high academic standards and providing a quality education that is recognized globally. This accreditation enhances the credibility and value of the degree.
Curriculum: The curriculum integrates core business courses with specialized marketing topics, covering areas such as consumer behavior, digital marketing, brand management, marketing research, and strategic marketing. Students engage in hands-on projects and case studies to apply theoretical concepts to real-world scenarios.
Research Focus: The program encourages students to engage in research that explores contemporary marketing challenges and trends. Faculty mentorship supports students in conducting meaningful research that contributes to the marketing field, enhancing their understanding of market dynamics and consumer behavior.
Industry Engagement: Students benefit from strong connections with the marketing industry, providing opportunities for internships, networking events, and guest lectures from industry professionals. These experiences offer valuable insights into marketing practices and help students build essential professional networks.
Global Perspective: The B.S.B.A. in Marketing incorporates a global perspective, preparing students to understand and navigate the complexities of international marketing. Courses often cover topics such as global marketing strategies, cross-cultural consumer behavior, and the impact of globalization on marketing practices.
Location
Denver, Colorado
Score
IELTS 6.5
Tuition Fee
USD 31251
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 18 in each section.
- PTE: Overall score of 58 with a minimum of 42 in each section.
- DET (Duolingo English Test): Minimum score of 105.
The University of Colorado Denver (CU Denver) recognizes the importance of providing financial assistance to international students and offers various scholarships to support their education.
International Freshman Scholarships: CU Denver offers scholarships specifically for international freshmen students who demonstrate exceptional academic achievements. These scholarships are merit-based and awarded based on the students' high school GPA, standardized test scores, and other criteria. The university provides partial tuition scholarships, which can significantly reduce the overall cost of attending CU Denver.
International Merit Scholarships: CU Denver provides merit-based scholarships to outstanding international undergraduate and graduate students. These scholarships are awarded based on academic excellence, leadership potential, extracurricular involvement, and other criteria. The amounts awarded can vary and are renewable for up to four years for undergraduate students and up to two years for graduate students, depending on the specific scholarship.
International First-Year Student Scholarships: CU Denver offers scholarships to international first-year students who demonstrate exceptional academic achievements and leadership potential. These scholarships are renewable for up to four years and provide partial tuition coverage. The university considers factors such as high school GPA, standardized test scores, and other criteria when awarding these scholarships.
College/School-Specific Scholarships: Many of CU Denver's colleges and schools offer scholarships specific to their respective academic disciplines. These scholarships are available to international students pursuing undergraduate and graduate programs in fields such as business, engineering, health sciences, arts and media, and more. Eligibility criteria and award amounts vary depending on the specific scholarship and college/school.
Global Excellence Scholarship: The Global Excellence Scholarship is a prestigious scholarship offered by CU Denver to a limited number of international undergraduate and graduate students. It is a highly competitive scholarship that recognizes exceptional academic achievements, leadership skills, and a commitment to global engagement. The scholarship provides significant financial support to recipients.
Other External Scholarships: In addition to CU Denver's scholarships, international students can explore external scholarships and funding opportunities. Various organizations, foundations, and governments offer scholarships specifically for international students studying in the United States. The university's Office of International Affairs provides resources and guidance to help students explore and apply for these external scholarships.
It is important to note that scholarship availability, criteria, and award amounts may vary each year.
Graduates of the B.S.B.A. in Marketing are equipped for a wide range of exciting career paths in the marketing field.
Marketing Manager: Marketing managers oversee the development and implementation of marketing strategies to promote products or services. They coordinate marketing campaigns and manage budgets to achieve organizational goals.
Brand Manager: Brand managers are responsible for maintaining and enhancing a brand's image. They develop brand strategies, conduct market research, and oversee advertising initiatives to ensure brand consistency.
Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including social media, SEO, email marketing, and content marketing. They analyze digital campaign performance and optimize strategies to drive engagement.
Market Research Analyst: Market research analysts gather and analyze data to understand market conditions and consumer preferences. They provide insights that guide product development and marketing strategies.
Advertising Executive: Advertising executives develop and execute advertising campaigns across various media platforms. They work closely with creative teams and clients to produce compelling advertisements.
Public Relations Specialist: Public relations specialists manage the public image of organizations. They create press releases, manage media relations, and develop communication strategies to shape public perception.
Sales Manager: Sales managers oversee sales teams and develop strategies to drive sales growth. They analyze sales data and set performance goals to achieve revenue targets.
Content Marketing Strategist: Content marketing strategists create and manage content that engages target audiences. They develop content strategies that align with marketing objectives and enhance brand visibility.
