MBA Master of Business Administration with Placement Year (Digital Marketing)

London

 

INTAKE: Jan, May & Sept

Program Overview

The MBA with Placement Year (Digital Marketing) at UEL is designed to prepare students for managerial roles in the dynamic field of digital marketing. 

  1. Core Business Modules: Students undertake core business modules that provide a solid foundation in essential business concepts such as strategic management, finance, marketing, operations, and leadership. These modules equip students with a comprehensive understanding of business principles and practices.

  2. Digital Marketing Specialization: The program offers a specialization in Digital Marketing, focusing on the strategies, tools, and techniques used in the digital landscape. Students learn about digital marketing channels, social media marketing, search engine optimization (SEO), content marketing, and digital analytics.

  3. Placement Year: The program includes a placement year, during which students have the opportunity to work in the industry and apply their knowledge in real-world settings. This placement provides valuable hands-on experience, enhances students' understanding of digital marketing practices, and allows for networking and industry connections.

  4. Digital Marketing Strategy: Students learn to develop comprehensive digital marketing strategies that align with business objectives. They explore various digital marketing techniques, such as branding, customer segmentation, targeting, and positioning, and learn how to create effective digital marketing campaigns.

  5. Data Analytics and Insights: The program emphasizes the use of data analytics to drive decision-making in digital marketing. Students learn how to collect, analyze, and interpret data to gain insights into consumer behavior, campaign performance, and market trends. They also explore the use of data visualization tools to communicate findings effectively.

  6. E-commerce and Online Consumer Behavior: Students gain a deep understanding of e-commerce and online consumer behavior. They explore the intricacies of online consumer journeys, customer engagement strategies, and the design of effective e-commerce platforms.

  7. Digital Branding and Communication: The program covers digital branding and communication strategies. Students learn how to develop and manage brand presence across digital channels, create engaging content, and utilize storytelling techniques to connect with target audiences.

  8. Industry Collaboration: UEL has strong connections with industry partners, providing students with opportunities for guest lectures, industry projects, and networking events. Students gain exposure to the latest trends and practices in digital marketing and have the chance to learn from experienced professionals.

  9. Personal and Professional Development: The program focuses on developing students' leadership, communication, and critical thinking skills. Students have access to personal and professional development workshops, mentoring programs, and career support services to enhance their employability.

Pollster Education

Location

London

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 19740

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at UEL should have a minimum of 60% or equivalent in their bachelor's degree or equivalent qualification. Some programs may have specific subject prerequisites or additional requirements, so it is advisable to check the specific entry requirements for the desired course.
  • English Language Proficiency:
    • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
    • TOEFL: A minimum overall score of 60-72, with a minimum score of 12 in each component.
    • PTE: A minimum overall score of 56-64, with no individual score below 50.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of East London (UEL) is committed to providing financial support to international students through a range of scholarship opportunities. These scholarships are designed to recognize academic excellence, promote diversity, and help deserving students pursue their educational goals.

  1. International Scholarship: UEL offers the International Scholarship to outstanding international students who demonstrate academic excellence. The scholarship provides a reduction in tuition fees and is available for both undergraduate and postgraduate students. The eligibility criteria and application process vary, so interested students are advised to visit the university's official website for detailed information.
  2. Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have achieved exceptional academic results. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate programs. Eligible students are automatically considered for this scholarship upon their application to UEL.
  3. Country-Specific Scholarships: UEL offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to promote cultural diversity and enhance the international student community at UEL. The eligibility criteria, application process, and scholarship amounts vary depending on the specific scholarship scheme. Interested students can refer to the university's website or contact the International Office for more information.
  4. Alumni Loyalty Discount: UEL values its alumni and offers a loyalty discount to international students who have previously completed a degree program at the university and wish to pursue further studies. The discount provides a reduction in tuition fees and encourages UEL graduates to continue their academic journey at the university.
  5. External Scholarships and Sponsorships: UEL also encourages international students to explore external scholarship opportunities and sponsorships. These scholarships may be offered by governments, organizations, or foundations in students' home countries or other sources. The university's International Office provides support and guidance to help students identify and apply for external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the MBA with Placement Year (Digital Marketing) from UEL have excellent career prospects in the digital marketing industry. 

  1. Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, overseeing digital marketing strategies, managing online campaigns, and driving brand visibility and customer engagement.

  2. Social Media Manager: Graduates can work as social media managers, responsible for developing and executing social media marketing strategies, managing social media platforms, and analyzing performance metrics.

  3. E-commerce Manager: Graduates can pursue careers as e-commerce managers, focusing on managing and optimizing online sales platforms, enhancing user experience, and driving e-commerce growth.

  4. Digital Strategist: Graduates can work as digital strategists, developing and implementing comprehensive digital marketing strategies that align with business goals and leverage emerging technologies.

  5. Data Analyst: Graduates can pursue roles as data analysts, analyzing digital marketing data to uncover actionable insights, measure campaign performance, and optimize marketing efforts.

  6. Digital Consultant: Graduates can work as digital marketing consultants, providing expertise and guidance to businesses on digital marketing strategies, data analytics, and online branding.

  7. Brand Manager: Graduates can pursue careers as brand managers, focusing on developing and managing brand strategies across digital channels, building brand loyalty, and ensuring consistent brand messaging.

  8. Content Marketing Specialist: Graduates can work as content marketing specialists, creating and managing content strategies that resonate with target audiences and drive customer engagement.

  9. Entrepreneurship: Graduates can leverage their digital marketing knowledge to start their own businesses or join startups, utilizing their skills to develop effective online marketing strategies and drive business growth.


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