MBA Master of Business Administration (Digital Marketing)

Postgraduate Entry Requirements:

• Academic Qualifications: International students applying for postgraduate programs at UEL should have a minimum of 60% or equivalent in their bachelor's degree or equivalent qualification. Some programs may have specific subject prerequisites or additional requirements, so it is advisable to check the specific entry requirements for the desired course.
• English Language Proficiency:
  • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
  • TOEFL: A minimum overall score of 60-72, with a minimum score of 12 in each component.
  • PTE: A minimum overall score of 56-64, with no individual score below 50.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of East London (UEL) is committed to providing financial support to international students through a range of scholarship opportunities. These scholarships are designed to recognize academic excellence, promote diversity, and help deserving students pursue their educational goals.

1. International Scholarship: UEL offers the International Scholarship to outstanding international students who demonstrate academic excellence. The scholarship provides a reduction in tuition fees and is available for both undergraduate and postgraduate students. The eligibility criteria and application process vary, so interested students are advised to visit the university's official website for detailed information.
2. Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have achieved exceptional academic results. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate programs. Eligible students are automatically considered for this scholarship upon their application to UEL.
3. Country-Specific Scholarships: UEL offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to promote cultural diversity and enhance the international student community at UEL. The eligibility criteria, application process, and scholarship amounts vary depending on the specific scholarship scheme. Interested students can refer to the university's website or contact the International Office for more information.
4. Alumni Loyalty Discount: UEL values its alumni and offers a loyalty discount to international students who have previously completed a degree program at the university and wish to pursue further studies. The discount provides a reduction in tuition fees and encourages UEL graduates to continue their academic journey at the university.
5. External Scholarships and Sponsorships: UEL also encourages international students to explore external scholarship opportunities and sponsorships. These scholarships may be offered by governments, organizations, or foundations in students' home countries or other sources. The university's International Office provides support and guidance to help students identify and apply for external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the MBA with a specialization in Digital Marketing from UEL have excellent career prospects in the digital marketing industry.

1. Digital Marketing Manager: Graduates can work as digital marketing managers, overseeing the planning, implementation, and optimization of digital marketing campaigns. They develop strategies, manage budgets, and analyze data to drive marketing success.

2. Social Media Manager: Graduates can pursue careers as social media managers, responsible for managing social media platforms, creating engaging content, and monitoring online conversations. They leverage social media to build brand awareness, engage with audiences, and drive customer acquisition.

3. SEO Specialist: Graduates can work as search engine optimization (SEO) specialists, optimizing websites and content to improve organic search rankings. They conduct keyword research, analyze website performance, and implement SEO strategies to increase website visibility and traffic.

4. Content Marketing Manager: Graduates can specialize in content marketing, creating and managing content strategies to attract and engage target audiences. They develop compelling content, oversee content distribution channels, and measure content performance.

5. Digital Analytics Manager: Graduates can pursue careers as digital analytics managers, responsible for tracking, analyzing, and reporting on digital marketing metrics. They utilize data analytics tools to extract insights, make data-driven decisions, and optimize marketing efforts.

6. E-commerce Manager: Graduates can work as e-commerce managers, overseeing online sales platforms and optimizing user experience to drive conversions. They analyze customer behavior, implement conversion rate optimization strategies, and manage online marketing campaigns.

7. Digital Marketing Consultant: Graduates can work as digital marketing consultants, providing strategic advice and guidance to businesses on digital marketing practices. They analyze market trends, conduct audits, and develop customized strategies to help clients achieve their marketing objectives.

8. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand strategies in the digital space. They ensure brand consistency, monitor brand reputation, and engage with target audiences through digital channels.

9. Entrepreneurship and Start-ups: Graduates can leverage their digital marketing expertise to start their own ventures or join start-up companies, utilizing their skills to build and grow successful digital businesses.