M.A. in Economics
The California State University - Los Angeles offers a comprehensive Master of Art...
B.S. in Business Administration - Marketing
Los Angeles, California
INTAKE: Jan & Aug
Program Overview
The B.S. in Business Administration - Marketing program at California State University - Los Angeles (CSULA) is designed to equip students with essential marketing skills and knowledge needed to succeed in the dynamic business environment. This program emphasizes strategic thinking, creativity, and analytical skills, preparing students for various roles in marketing and business management.
Curriculum: The curriculum for the B.S. in Business Administration - Marketing encompasses core business courses along with specialized marketing classes. Students study essential topics such as marketing principles, consumer behavior, digital marketing, advertising, and market research. Additionally, students may choose electives that allow them to explore areas like social media marketing, brand management, and international marketing, providing a well-rounded educational experience.
Research Focus: CSULA encourages students to engage in research related to marketing practices, consumer behavior, and industry trends. The program offers opportunities for students to work on faculty-led research projects, conduct independent studies, and participate in case competitions. This focus on research enhances critical thinking skills and provides valuable insights into real-world marketing challenges.
Industry Engagement: The B.S. in Business Administration - Marketing program emphasizes strong connections with industry partners and organizations. Through internships, networking events, and guest lectures from industry professionals, students gain practical experience and insights into the marketing field. These opportunities not only enhance academic learning but also help students build valuable professional networks.
Global Perspective: CSULA's B.S. in Business Administration - Marketing program promotes a global perspective by examining marketing strategies and practices in an international context. Courses often explore global marketing trends, cross-cultural consumer behavior, and the impact of globalization on marketing strategies. This global outlook prepares students to navigate the complexities of marketing in a diverse and interconnected world.
Location
Los Angeles, California
Score
IELTS 6
Tuition Fee
USD 16302
Undergraduate Entry Requirements
Application Fees: US$ 70
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 55 or higher.
- DET (Duolingo English Test): Minimum score of 105.
California State University, Los Angeles (CSULA) provides several scholarship opportunities for international students to support their educational journey. These scholarships recognize academic achievement, leadership potential, and contributions to the university community.
International Eagle Scholarship: The International Eagle Scholarship is designed for undergraduate and graduate international students who demonstrate academic excellence. The scholarship amount varies and is renewable based on maintaining a specified GPA. Eligible students must have completed at least one semester at CSULA.
President's Scholarship: The President's Scholarship is a prestigious award offered to outstanding international undergraduate students. It covers full tuition and fees for up to four years of study. Recipients are selected based on academic achievement, leadership potential, and extracurricular involvement.
CSU Trustees' Award for Outstanding Achievement: The CSU Trustees' Award for Outstanding Achievement is a system-wide scholarship program that recognizes exceptional undergraduate students across the California State University system. International students who meet the eligibility criteria, including academic achievement and community service, can apply for this competitive scholarship.
College-Specific Scholarships: CSULA's colleges and departments also offer discipline-specific scholarships for international students. These scholarships may be based on academic merit, field of study, or specific criteria set by the respective college or department.
It is important to note that scholarship availability, criteria, and application deadlines may vary.
Graduates of the B.S. in Business Administration - Marketing program at California State University - Los Angeles possess a diverse skill set that prepares them for various roles within the marketing field. The program's comprehensive training allows alumni to pursue multiple career paths.
Marketing Manager: Graduates can work as marketing managers, developing and implementing marketing strategies to promote products or services. They oversee campaigns, analyze market trends, and manage marketing teams.
Digital Marketing Specialist: Many alumni pursue careers as digital marketing specialists, focusing on online marketing strategies. They manage social media, email campaigns, search engine optimization (SEO), and online advertising.
Brand Manager: Graduates often take on roles as brand managers, responsible for developing and maintaining a brand’s image. They strategize on branding initiatives and ensure consistent messaging across all platforms.
Market Research Analyst: Some alumni become market research analysts, conducting studies to understand consumer preferences and market trends. They provide insights that help businesses make informed decisions.
Sales Manager: Graduates can work as sales managers, leading sales teams to meet revenue targets. They develop sales strategies, train staff, and analyze sales performance.
Content Marketing Strategist: Many graduates find roles as content marketing strategists, creating and overseeing content strategies to engage customers and drive traffic to websites.
Advertising Executive: Some alumni enter the advertising field, working as advertising executives who create and manage ad campaigns across various media channels, from traditional to digital.
Public Relations Specialist: Graduates can work in public relations, managing communication between organizations and the public. They create press releases, handle media inquiries, and develop PR strategies.
