M.S. in Computer Science
The M.S. in Computer Science program at TAMU-CC is a rigorous and research-oriented pro...
BBA in Marketing
Corpus Christi, Texas
INTAKE: Jan, May & Aug
Program Overview
Texas A&M University Corpus Christi (TAMUCC) offers a Bachelor of Business Administration (BBA) in Marketing program designed to prepare students for careers in marketing management, advertising, brand management, digital marketing, and market research. The program emphasizes strategic marketing concepts, consumer behavior, and market analysis techniques.
AACSB Accredited: The BBA in Marketing program at TAMUCC is AACSB accredited, ensuring high-quality education that meets rigorous standards in business education. AACSB accreditation reflects the program's commitment to excellence in teaching, research, and student learning outcomes, providing students with a solid foundation in marketing principles and practices.
Curriculum: The curriculum is structured to cover core marketing courses along with specialized coursework in areas such as digital marketing, marketing research, brand management, consumer behavior, and marketing strategy. Students develop skills in market analysis, campaign planning, and brand development through case studies, projects, and simulations.
Research Focus: TAMUCC encourages marketing students to engage in research projects that explore contemporary issues in marketing theory and practice. Research opportunities allow students to investigate topics such as market segmentation, customer relationship management, social media marketing, or sustainable marketing practices, enhancing their analytical and problem-solving skills.
Industry Engagement: The university fosters strong ties with industry partners, marketing agencies, corporations, and nonprofit organizations, providing students with internship opportunities, guest lectures by industry professionals, and participation in marketing campaigns or projects. These engagements enable students to gain practical experience, apply marketing concepts in real-world scenarios, and build professional networks within the marketing industry.
Global Perspective: The BBA in Marketing program promotes a global perspective through coursework that examines international marketing strategies, cultural influences on consumer behavior, and global market trends. Students may participate in study abroad programs, international marketing competitions, or global marketing research projects, gaining insights into marketing practices in diverse cultural and economic environments.
Location
Corpus Christi, Texas
Score
IELTS 6
Tuition Fee
USD 23937
Undergraduate Entry Requirements
Application Fees: US$ 75
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 75 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 110.
Texas A&M University-Corpus Christi (TAMU-CC) offers several scholarships specifically designed to support international students in their academic pursuits. These scholarships provide financial assistance and recognize outstanding achievements.
International Student Merit Scholarships: TAMU-CC offers merit-based scholarships for international undergraduate and graduate students. These scholarships are awarded based on academic excellence, leadership qualities, and community involvement. The amount and eligibility criteria may vary, and students are automatically considered for these scholarships during the admission process.
TAMU-CC International Student Scholarship: This scholarship is open to both undergraduate and graduate international students. It provides financial assistance to students who demonstrate financial need and academic merit. The scholarship amount and eligibility requirements may vary each year, and interested students should apply through the university's scholarship application process.
Islander Cultural Alliance Scholarships: The Islander Cultural Alliance (ICA) offers scholarships to international students who actively contribute to the cultural diversity and community engagement at TAMU-CC. These scholarships recognize students' involvement in promoting cross-cultural understanding and embracing diversity on campus.
Private Scholarships and External Funding: In addition to university-specific scholarships, international students at TAMU-CC are encouraged to explore external scholarship opportunities. Many organizations, foundations, and government agencies offer scholarships and grants to international students studying in the United States. Students can search for these scholarships through online scholarship databases and resources.
It's important to note that scholarship availability, eligibility criteria, and application processes may change over time.
Graduates of Texas A&M University Corpus Christi's BBA in Marketing program are equipped with a diverse skill set in marketing strategy, consumer behavior analysis, digital marketing, and market research, preparing them for various rewarding career opportunities across industries.
Marketing Manager: Graduates may pursue careers as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They oversee marketing campaigns, manage marketing budgets, analyze market trends, and coordinate marketing activities to achieve business objectives.
Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on online marketing channels such as social media, search engine optimization (SEO), email marketing, and digital advertising. They create digital marketing campaigns, analyze campaign performance metrics, and optimize digital strategies to enhance brand visibility and engagement.
Advertising Executive: Graduates may pursue careers in advertising agencies or corporate advertising departments as advertising executives. They create advertising concepts, develop ad campaigns, negotiate media placements, and collaborate with creative teams to produce compelling advertisements that resonate with target audiences.
Brand Manager: Graduates can work as brand managers, responsible for managing brand identity, positioning, and equity within organizations. They develop brand strategies, oversee brand campaigns, conduct market research, and monitor brand performance to strengthen brand loyalty and market presence.
Market Research Analyst: Graduates may pursue careers as market research analysts, gathering and analyzing data on consumer preferences, market trends, and competitor activities. They use statistical techniques, surveys, and focus groups to generate insights that guide marketing strategies and support business decision-making.
Sales Manager: Graduates can work as sales managers, leading sales teams, setting sales targets, and developing sales strategies to achieve revenue goals. They analyze sales data, identify growth opportunities, and collaborate with marketing teams to align sales initiatives with marketing campaigns.
Public Relations Specialist: Graduates may pursue careers as public relations specialists, managing communication between organizations and the public, media, or stakeholders. They develop PR campaigns, write press releases, organize events, and maintain positive public perceptions to enhance brand reputation and manage crises.
Marketing Consultant: Graduates with expertise in marketing strategy and consumer behavior can work as marketing consultants, advising businesses on marketing planning, market positioning, and customer engagement strategies. They provide strategic recommendations, conduct market assessments, and help businesses achieve marketing objectives effectively.
