M.A. Applied History and Public Humanities
The M.A. in Applied History and Public Humanities at The University of Akron combines h...
B.B.A. Marketing
Akron, Ohio
INTAKE: Jan & Aug
Program Overview
The Bachelor of Business Administration (B.B.A.) in Marketing at The University of Akron equips students with essential skills in market research, consumer behavior analysis, and strategic marketing management. This program focuses on developing students' abilities to understand market dynamics, create effective marketing strategies, and leverage digital marketing tools.
Curriculum: The curriculum is designed to provide a comprehensive understanding of marketing principles and practices. Core courses include Marketing Management, Consumer Behavior, Marketing Research, Digital Marketing Strategies, and Strategic Brand Management. Elective courses allow students to specialize further in areas such as International Marketing, Social Media Marketing, and Marketing Analytics.
Research Focus: The program encourages research initiatives through coursework that integrates theoretical knowledge with practical applications. Students have opportunities to engage in research projects, case studies, and internships that enhance their understanding of contemporary marketing trends and challenges.
Industry Engagement: The University of Akron fosters strong ties with industry partners, offering students opportunities for internships, co-op experiences, and networking events. These engagements provide hands-on learning experiences and enable students to apply classroom knowledge in real-world marketing scenarios.
Global Perspective: The B.B.A. in Marketing emphasizes a global perspective by exploring international marketing strategies, cultural influences on consumer behavior, and global market trends. Students are encouraged to participate in study abroad programs and global experiential learning opportunities to broaden their understanding of diverse markets.
Location
Akron, Ohio
Score
IELTS 6
Tuition Fee
USD 20961
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- DET (Duolingo English Test): Minimum score of 95.
- SAT: Not required for undergraduate admissions.
The University of Akron (UA) offers a variety of scholarships to support international students financially. These scholarships are designed to help alleviate the cost of tuition and support academic excellence.
Merit Scholarships: Merit scholarships at UA are automatically considered for all incoming first-year students. These awards are based on a comprehensive review of the applicant’s academic transcripts, curriculum, and cumulative GPA.
Williams Honors College Scholarships: First-year, transfer, and continuing students who meet specific academic qualifications can apply for the Williams Honors College Scholarships. These scholarships range from $1,500 to $2,000 and require an application to the Williams Honors College, including an interview.
Provost’s Scholarships for Transfer Students: These scholarships, ranging from $1,000 to $5,000, are available to students transferring from another regionally accredited college or university. Transfer students are automatically considered for these awards upon applying for admission.
International Student Scholarship Opportunities: International students can also benefit from various specific scholarships offered by different departments and programs within the university. For instance, the Buchtel College of Arts and Sciences offers numerous scholarships for students pursuing majors within their disciplines. These range from awards for academic merit to those supporting specific fields of study.
Graduates of the Bachelor of Business Administration (B.B.A.) in Marketing program at The University of Akron are prepared for a variety of dynamic career paths in the field of marketing.
Marketing Manager: Marketing managers oversee marketing strategies, campaigns, and promotional activities to achieve business goals. They analyze market trends, consumer preferences, and competitor activities to develop effective marketing plans.
Market Research Analyst: Market research analysts study market conditions to examine potential sales of a product or service. They collect and analyze data on consumer demographics, preferences, and buying habits to help companies understand market needs and forecast future trends.
Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including social media, SEO, email marketing, and content creation. They utilize digital platforms to reach target audiences, enhance brand visibility, and drive customer engagement.
Advertising Manager: Advertising managers oversee advertising campaigns and promotional activities to enhance brand awareness and attract customers. They collaborate with creative teams, media buyers, and clients to develop compelling advertising strategies.
Brand Manager: Brand managers are responsible for managing and promoting a company’s brand identity. They develop brand strategies, oversee product positioning, and ensure consistent brand messaging across all marketing channels.
Sales Manager: Sales managers lead sales teams to achieve revenue targets and business objectives. They develop sales strategies, set sales quotas, and analyze sales performance data to identify areas for improvement and growth.
Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations. They create press releases, organize events, and cultivate relationships with media outlets to promote positive public perception.
Marketing Consultant: Marketing consultants provide strategic advice to businesses on marketing strategies, market research, and brand positioning. They analyze market trends, conduct competitive analysis, and recommend effective marketing solutions.
Social Media Manager: Social media managers oversee an organization’s social media accounts. They develop content strategies, monitor online conversations, and engage with followers to enhance brand visibility and customer loyalty.
Product Marketing Manager: Product marketing managers focus on promoting and launching new products or services. They conduct market research, develop product positioning strategies, and collaborate with cross-functional teams to drive product success in the market.
