M.A. Applied History and Public Humanities
The M.A. in Applied History and Public Humanities at The University of Akron combines h...
B.A. Public Relations
Akron, Ohio
INTAKE: Jan & Aug
Program Overview
The B.A. in Public Relations at The University of Akron provides students with comprehensive knowledge and skills in managing communications between organizations and their audiences. This program prepares students for careers in corporate communications, media relations, crisis management, and strategic public relations.
Curriculum: The curriculum covers foundational courses in public relations principles, strategic communication, media relations, digital PR, and crisis communication. Students also engage in practical courses that focus on writing press releases, creating PR campaigns, and managing communication strategies.
Research Focus: Students participate in research projects that explore PR campaign effectiveness, audience analysis, reputation management, and crisis communication strategies. The program emphasizes critical thinking and analytical skills development through hands-on research experiences and collaboration with faculty.
Industry Engagement: The program maintains strong ties with industry professionals through internships, guest lectures, and networking events. Students gain practical experience and insights into PR practices in various sectors including corporate, non-profit, government, and agency settings.
Global Perspective: With a focus on global PR practices and cross-cultural communication, the program prepares students to navigate diverse cultural contexts. Courses examine international PR strategies, global media systems, and ethical considerations in global PR campaigns.
Location
Akron, Ohio
Score
IELTS 6
Tuition Fee
USD 20961
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- DET (Duolingo English Test): Minimum score of 95.
- SAT: Not required for undergraduate admissions.
The University of Akron (UA) offers a variety of scholarships to support international students financially. These scholarships are designed to help alleviate the cost of tuition and support academic excellence.
Merit Scholarships: Merit scholarships at UA are automatically considered for all incoming first-year students. These awards are based on a comprehensive review of the applicant’s academic transcripts, curriculum, and cumulative GPA.
Williams Honors College Scholarships: First-year, transfer, and continuing students who meet specific academic qualifications can apply for the Williams Honors College Scholarships. These scholarships range from $1,500 to $2,000 and require an application to the Williams Honors College, including an interview.
Provost’s Scholarships for Transfer Students: These scholarships, ranging from $1,000 to $5,000, are available to students transferring from another regionally accredited college or university. Transfer students are automatically considered for these awards upon applying for admission.
International Student Scholarship Opportunities: International students can also benefit from various specific scholarships offered by different departments and programs within the university. For instance, the Buchtel College of Arts and Sciences offers numerous scholarships for students pursuing majors within their disciplines. These range from awards for academic merit to those supporting specific fields of study.
Graduates with a B.A. in Public Relations from The University of Akron possess strong communication, strategic thinking, and relationship-building skills that are essential for success in various industries.
Public Relations Specialist: Develop and execute communication strategies to maintain a positive public image for organizations or clients. Responsibilities include writing press releases, managing media relations, and coordinating PR campaigns.
Corporate Communications Manager: Oversee internal and external communication efforts for corporations. Develop corporate messaging, handle crisis communication, and ensure consistency in communication across all platforms.
Media Relations Specialist: Cultivate relationships with journalists and media outlets to secure media coverage for organizations or clients. Pitch story ideas, coordinate interviews, and prepare spokespeople for media interactions.
Digital PR Specialist: Manage digital communication channels and online reputation for organizations. Develop digital PR campaigns, monitor social media conversations, and engage with online communities to enhance brand visibility.
Government/Public Affairs Specialist: Advocate for government agencies or non-profit organizations by developing public outreach programs, communicating policy initiatives, and managing community relations.
Event Planner: Organize and coordinate events such as press conferences, product launches, and promotional events. Manage logistics, vendor relations, and promotional activities to ensure successful event execution.
Social Media Manager: Develop and implement social media strategies to enhance brand awareness and engagement. Create content, monitor social media platforms, and analyze metrics to optimize social media campaigns.
Non-Profit PR Manager: Lead PR efforts for non-profit organizations by promoting causes, fundraising initiatives, and community outreach programs. Develop PR campaigns to increase awareness and support for organizational goals.
Crisis Communications Specialist: Manage crisis situations by developing communication plans, issuing statements, and mitigating reputational damage for organizations facing public scrutiny or emergencies.
Marketing Communications Coordinator: Collaborate with marketing teams to integrate PR strategies into overall marketing campaigns. Write marketing materials, manage media partnerships, and coordinate promotional activities.
