B.A. Media Studies

Akron, Ohio

 

INTAKE: Jan & Aug

Program Overview

The B.A. in Media Studies at The University of Akron provides students with a comprehensive understanding of media theory, production techniques, and the impact of media on society. This program prepares students for careers in media production, journalism, digital media, and media management.

Curriculum: The curriculum covers a wide range of courses including media theory, media ethics, digital storytelling, media production, and media law. Students have the opportunity to specialize in areas such as journalism, film studies, television production, or multimedia journalism through elective courses.

Research Focus: Students engage in hands-on research projects that explore media effects, audience analysis, media consumption patterns, and emerging media technologies. The program emphasizes critical thinking and analytical skills development through practical research experiences and collaboration with faculty.

Industry Engagement: The program fosters strong connections with industry professionals through internships, guest lectures, and industry-specific projects. Students gain practical experience and insights into media industries such as broadcasting, digital media, advertising, and public relations.

Global Perspective: With a focus on global media trends and cross-cultural understanding, the program prepares students to analyze media content from diverse perspectives. Courses explore international media systems, global media ethics, and the impact of globalization on media industries.

Pollster Education

Location

Akron, Ohio

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

USD 20961

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 71 or higher.
  • DET (Duolingo English Test): Minimum score of 95.
  • SAT: Not required for undergraduate admissions.

The University of Akron (UA) offers a variety of scholarships to support international students financially. These scholarships are designed to help alleviate the cost of tuition and support academic excellence. 

Merit Scholarships: Merit scholarships at UA are automatically considered for all incoming first-year students. These awards are based on a comprehensive review of the applicant’s academic transcripts, curriculum, and cumulative GPA. 

Williams Honors College Scholarships: First-year, transfer, and continuing students who meet specific academic qualifications can apply for the Williams Honors College Scholarships. These scholarships range from $1,500 to $2,000 and require an application to the Williams Honors College, including an interview. 

Provost’s Scholarships for Transfer Students: These scholarships, ranging from $1,000 to $5,000, are available to students transferring from another regionally accredited college or university. Transfer students are automatically considered for these awards upon applying for admission​.

International Student Scholarship Opportunities: International students can also benefit from various specific scholarships offered by different departments and programs within the university. For instance, the Buchtel College of Arts and Sciences offers numerous scholarships for students pursuing majors within their disciplines. These range from awards for academic merit to those supporting specific fields of study​​.

Graduates with a B.A. in Media Studies from The University of Akron are equipped with versatile skills that are highly sought after in today's media-rich environment. 

Broadcast Journalist: Report news and information for television or radio broadcasts. Research stories, conduct interviews, and write scripts for news programs.

Digital Content Creator: Develop and produce digital media content for online platforms, including websites, social media channels, and digital publications. Skills in video production, editing, and multimedia storytelling are valuable.

Social Media Manager: Manage social media accounts and strategies for organizations to enhance brand visibility and engagement. Create and curate content, monitor trends, and analyze metrics to optimize social media presence.

Advertising Copywriter: Write persuasive copy for advertisements across various media channels, including print, digital, radio, and television. Collaborate with art directors and marketing teams to develop effective advertising campaigns.

Media Planner/Buyer: Plan and purchase advertising space and time across different media platforms to reach target audiences effectively. Analyze market trends and consumer demographics to optimize media placements.

Public Relations Specialist: Develop communication strategies to maintain a positive public image for clients or organizations. Write press releases, organize press conferences, and manage media relations to promote brand reputation.

Digital Marketing Specialist: Execute digital marketing campaigns using SEO, PPC advertising, email marketing, and social media strategies. Analyze campaign performance metrics and adjust strategies to achieve marketing goals.

Film and Video Editor: Edit film and video footage to create compelling visual stories. Use editing software to enhance video quality, add effects, and synchronize audio elements for film, television, or digital media projects.

Media Analyst: Conduct research and analyze media consumption patterns, audience demographics, and media content trends. Provide insights and recommendations to media organizations or marketing agencies.

Content Strategist: Develop content strategies for websites, blogs, and online platforms to attract and engage target audiences. Plan editorial calendars, optimize content for SEO, and measure content performance using analytics tools.


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