Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Design / Bachelor of Media and Communication (Social Media)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Design / Bachelor of Media and Communication (Social Media) program at Swinburne University of Technology is designed to equip students with the skills and knowledge necessary to navigate the evolving landscape of digital communication. This interdisciplinary program integrates principles of design with strategic communication, focusing specifically on social media platforms and digital content creation. Students gain hands-on experience in creating and managing social media campaigns, understanding audience engagement strategies, and leveraging digital tools to build brand presence across various platforms.
Curriculum: The curriculum blends theoretical insights with practical skills required for success in the social media industry. Core subjects include social media analytics, content strategy, digital marketing principles, visual communication design, and user experience (UX) design. Students also engage in projects that simulate real-world scenarios, allowing them to develop portfolios showcasing their ability to create compelling digital content and manage social media communities effectively.
Research Focus: Swinburne University of Technology emphasizes a research-driven approach to teaching, integrating current trends and emerging technologies in social media into the curriculum. Students have opportunities to conduct research projects on topics such as social media algorithms, influencer marketing effectiveness, and user behavior analysis on digital platforms. Faculty members actively contribute to industry research, ensuring students receive up-to-date knowledge and practical insights applicable to their careers.
Industry Engagement: The program maintains strong ties with industry through partnerships with leading digital agencies, social media platforms, and tech companies. Industry guest lectures, workshops, and internship opportunities enable students to gain firsthand experience and network with professionals in the field. This collaboration ensures that the curriculum remains relevant to industry demands, preparing graduates for diverse roles in digital marketing, social media management, and online community building.
Global Perspective: With a global outlook, Swinburne University encourages students to explore international social media practices and cultural nuances in digital communication. Exchange programs, international internships, and cross-cultural projects provide students with opportunities to broaden their perspective and adapt their skills to a globalized digital landscape. The university's diverse student body and faculty enrich this global perspective, fostering a multicultural learning environment that prepares graduates for international career opportunities.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 35640
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Design / Bachelor of Media and Communication (Social Media) program at Swinburne University of Technology are well-prepared for diverse and dynamic career paths in the rapidly growing field of digital communication and social media management.
Social Media Manager: Graduates can pursue roles as social media managers, responsible for developing and executing social media strategies across various platforms. They create engaging content, monitor analytics, and manage online communities to enhance brand visibility and engagement.
Digital Content Creator: As digital content creators, graduates produce multimedia content for social media platforms, websites, and digital marketing campaigns. They leverage their design skills and understanding of user engagement to create compelling visual and written content that resonates with target audiences.
Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on using social media platforms to drive traffic, generate leads, and increase conversions. They optimize ad campaigns, analyze data to refine strategies, and stay updated on digital marketing trends and best practices.
Community Manager: Community managers engage with online communities, responding to customer inquiries, fostering discussions, and building relationships with followers. They play a crucial role in maintaining brand reputation and ensuring positive user experiences on social media platforms.
Influencer Relations Manager: With expertise in social media and influencer marketing, graduates may work as influencer relations managers. They collaborate with influencers to promote products or services, negotiate partnerships, and track campaign effectiveness to achieve marketing objectives.
Digital PR Specialist: Digital PR specialists manage online reputation and media relations through strategic communication on social media platforms. They craft press releases, manage crisis communications, and cultivate relationships with online journalists and influencers.
E-commerce Specialist: Graduates can explore roles in e-commerce, focusing on using social media platforms to drive sales and customer engagement. They optimize product listings, create targeted advertising campaigns, and analyze consumer behavior to maximize online sales.
Brand Strategist: Brand strategists develop comprehensive brand strategies that leverage social media to build brand identity, increase brand loyalty, and differentiate products or services in competitive markets. They collaborate with marketing teams to align brand messaging with business goals.
Digital Analyst: Digital analysts interpret social media analytics and performance metrics to provide insights and recommendations for optimizing social media strategies. They track key performance indicators (KPIs), measure ROI on digital campaigns, and identify trends to inform decision-making.
Freelance Consultant: Some graduates choose to work independently as freelance consultants, offering expertise in social media strategy, content creation, or digital marketing to clients across various industries. They manage multiple projects, collaborate with diverse teams, and adapt strategies to meet client objectives.
