Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Design / Bachelor of Media and Communication (Public Relations)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Design / Bachelor of Media and Communication (Public Relations) program at Swinburne University of Technology combines creative design skills with strategic communication expertise. It aims to equip students with the necessary knowledge and practical skills to excel in the dynamic field of public relations. The program emphasizes both theoretical foundations and hands-on experience, preparing graduates for diverse roles in corporate communications, media relations, digital PR, and more.
Curriculum: The curriculum is designed to provide a comprehensive understanding of public relations strategies, media dynamics, and design principles. Core subjects include PR theory and practice, media writing, digital communication strategies, graphic design fundamentals, and visual storytelling. Students also engage in practical projects and internships to apply their learning in real-world contexts, enhancing their professional skills and industry readiness.
Research Focus: Swinburne University of Technology emphasizes research-led teaching, integrating current industry trends and theoretical frameworks into the curriculum. Students have opportunities to conduct research projects focused on PR campaigns, media analysis, and strategic communication planning. Faculty members are often actively involved in research, ensuring students benefit from cutting-edge insights and methodologies.
Industry Engagement: The program fosters strong ties with industry through guest lectures, industry placements, and collaborative projects with leading PR agencies and organizations. Students gain invaluable practical experience and networking opportunities, enhancing their employability upon graduation. Industry partnerships also inform curriculum development, ensuring relevance to current industry practices and demands.
Global Perspective: With a global outlook, Swinburne encourages students to explore international PR practices and cultural dimensions of communication. Exchange programs, international internships, and cross-cultural projects enable students to gain a broader perspective and develop skills necessary for a globalized PR environment. The university's diverse student body and faculty further enrich this global perspective, fostering a multicultural learning environment.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 35640
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Design / Bachelor of Media and Communication (Public Relations) program at Swinburne University of Technology are well-prepared for a variety of exciting career paths in the dynamic field of public relations and strategic communication.
Public Relations Specialist: As PR specialists, graduates manage the reputation of organizations through strategic communication initiatives. They craft press releases, manage media relations, and develop PR campaigns to enhance brand image and manage crises effectively.
Corporate Communications Manager: Graduates may work as corporate communications managers, responsible for internal and external communications within organizations. They develop communication strategies, oversee employee communication, and ensure alignment of messaging with organizational goals.
Media Relations Officer: Media relations officers cultivate relationships with journalists and media outlets to secure positive media coverage for their organizations. They draft media pitches, organize press conferences, and monitor media coverage to manage the organization's public image.
Digital PR Specialist: With expertise in digital communication strategies, graduates can pursue roles as digital PR specialists. They manage social media platforms, create engaging content, and leverage digital channels to enhance brand visibility and engagement.
Campaign Manager: Campaign managers design and execute PR campaigns to promote products, services, or causes. They collaborate with creative teams, analyze campaign effectiveness, and adjust strategies to achieve campaign goals and objectives.
Event Manager: Event management roles are also common for PR graduates, involving the planning and execution of events such as product launches, press conferences, and corporate events. They coordinate logistics, manage stakeholders, and ensure events align with brand messaging.
Social Media Manager: Graduates with a strong understanding of social media can pursue roles as social media managers, responsible for creating and managing social media content, engaging with followers, and monitoring social media trends to enhance brand presence.
Public Affairs Specialist: Public affairs specialists work in government agencies, nonprofit organizations, or corporations to manage relationships with stakeholders and influence public policy. They engage in advocacy, community relations, and governmental affairs to advance organizational goals.
Content Strategist: Content strategists develop content plans aligned with PR goals, ensuring consistency in messaging across different channels. They oversee content creation, distribution, and optimization to reach target audiences effectively.
Consultant or Freelancer: Some graduates choose to work independently as PR consultants or freelancers, offering their expertise to multiple clients across various industries. They provide strategic advice, develop PR campaigns, and manage communication projects on a contract basis.
