Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Design / Bachelor of Media and Communication (Advertising)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Design / Bachelor of Media and Communication (Advertising) at Swinburne University integrates creative design skills with media and communication expertise, focusing on advertising strategies and visual communication. This interdisciplinary program prepares students for careers in advertising agencies, design studios, digital media, and marketing communications.
Curriculum: The curriculum combines core subjects from design and media communication, with a specialization in advertising and visual communication. Design courses cover graphic design principles, typography, visual storytelling, and digital media design, while media and communication subjects include advertising strategy, media ethics, digital marketing, and consumer behavior. Students engage in practical projects and industry placements to develop their creative and strategic capabilities.
Research Focus: Students undertake research projects exploring advertising trends, visual communication strategies, consumer psychology, and the impact of digital media on advertising effectiveness. Research opportunities may involve design-based inquiries, audience analysis, campaign evaluation, and creative experimentation to innovate advertising practices. The program emphasizes critical thinking and creative problem-solving skills essential for the advertising industry.
Industry Engagement: Swinburne University emphasizes industry engagement through partnerships with advertising agencies, design firms, media companies, and digital marketing agencies. Students benefit from guest lectures by industry professionals, workshops, and collaborative projects with real clients. They gain practical experience through internships, industry placements, and participation in advertising competitions, enhancing their skills and industry networks.
Global Perspective: The program incorporates a global perspective by exploring international advertising campaigns, cross-cultural communication strategies, and global design trends. Students may have opportunities for international study exchanges, participation in global design exhibitions, or collaborative projects with international clients. This exposure broadens students' understanding of global markets and prepares them for diverse cultural and professional environments.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 35640
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Design / Bachelor of Media and Communication (Advertising) program from Swinburne University possess a blend of creative design skills, media communication expertise, and advertising knowledge, making them suitable for various roles in advertising, digital media, design studios, and marketing communications.
Graphic Designer: Graduates can work as graphic designers, creating visual concepts to communicate ideas that inspire, inform, or captivate consumers. They design logos, layouts, advertisements, and digital media content for clients or organizations, applying their design and advertising skills to create compelling visuals.
Advertising Creative Director: Advertising creative directors oversee the creative direction of advertising campaigns. They lead creative teams, develop campaign concepts, and ensure that advertising strategies align with client objectives and brand messaging. Creative directors leverage their design and communication skills to produce innovative and effective advertising solutions.
Digital Content Producer: With expertise in digital media and design, graduates may work as digital content producers, creating multimedia content for online platforms and digital advertising campaigns. They produce videos, animations, interactive graphics, and social media content that engages audiences and enhances brand visibility.
Brand Strategist: Brand strategists develop and execute brand positioning strategies and marketing campaigns. They conduct market research, analyze consumer behavior, and collaborate with advertising teams to define brand identities, differentiate brands from competitors, and drive brand growth through effective communication strategies.
Art Director: Art directors oversee the visual aspects of advertising campaigns, publications, or media productions. They collaborate with creative teams, including graphic designers and copywriters, to ensure that visual elements align with campaign objectives and convey the desired message to target audiences effectively.
Marketing Communications Specialist: Graduates may work as marketing communications specialists, developing integrated marketing campaigns that incorporate advertising, public relations, and digital media strategies. They create content, manage marketing campaigns, and analyze campaign performance to achieve marketing objectives and enhance brand awareness.
Creative Consultant: Creative consultants provide strategic advice and creative solutions to clients across industries. They offer insights on branding, advertising campaigns, and visual communication strategies, leveraging their design and media communication expertise to help clients achieve their business goals.
