Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Health Science / Bachelor of Media and Communication (Advertising)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Health Science / Bachelor of Media and Communication (Advertising) at Swinburne University combines health science knowledge with skills in media, communication, and advertising. This interdisciplinary program prepares students for careers at the intersection of health promotion, media communication, and advertising industries.
Curriculum: The curriculum integrates core subjects from health sciences and media communication, with a specific focus on advertising and health promotion. Health science subjects cover anatomy, physiology, public health, and healthcare systems, while media and communication courses include advertising strategy, media ethics, digital media production, and health communication campaigns. Students gain practical experience through industry projects and internships.
Research Focus: Students engage in research that explores the effectiveness of health communication strategies, advertising in health promotion, media influences on health behaviors, and public perceptions of health issues. Research projects may involve conducting surveys, analyzing media campaigns, and developing evidence-based health communication interventions. The program emphasizes critical thinking and research skills applicable to health and media contexts.
Industry Engagement: Swinburne University fosters industry engagement through partnerships with health organizations, advertising agencies, and media firms. Students benefit from guest lectures by industry professionals, hands-on workshops, and opportunities for internships or placements in health communication and advertising roles. This practical exposure allows students to apply theoretical knowledge and gain insights into industry practices.
Global Perspective: The program incorporates a global perspective by examining international health communication strategies, cross-cultural advertising practices, and global health issues. Students may have opportunities for international study exchanges, participation in global health campaigns, or research collaborations with international partners. This exposure enhances students' understanding of global health challenges and prepares them for roles in diverse cultural settings.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 35960
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Health Science / Bachelor of Media and Communication (Advertising) program from Swinburne University are equipped with a unique combination of health science knowledge, media communication skills, and advertising expertise. This prepares them for a variety of rewarding career paths in health promotion, media management, advertising, and public relations.
Health Communications Specialist: Graduates can work as health communications specialists, developing and implementing communication strategies for healthcare organizations, government agencies, NGOs, or health-related campaigns. They craft messages, design health promotion materials, and use media channels effectively to educate the public about health issues and promote healthy behaviors.
Advertising Campaign Manager: Advertising campaign managers plan, coordinate, and execute advertising campaigns for clients or organizations. They collaborate with creative teams, media planners, and clients to develop effective advertising strategies that align with health promotion goals and reach target audiences through various media channels.
Public Relations (PR) Officer: PR officers manage the public image and reputation of healthcare providers, pharmaceutical companies, or health advocacy organizations. They create PR campaigns, handle media relations, draft press releases, and manage crisis communications to maintain positive public perception and support organizational goals.
Health Media Producer: Graduates may work as health media producers, creating digital content such as videos, podcasts, and interactive media that educate and inform audiences about health topics. They collaborate with health professionals, researchers, and media teams to produce engaging and informative content for online platforms and traditional media outlets.
Health Promotion Officer: Health promotion officers design and implement programs that promote healthy lifestyles and prevent diseases within communities. They work in public health agencies, hospitals, universities, or NGOs, conducting outreach activities, organizing health events, and advocating for policy changes that support community health initiatives.
Digital Marketing Specialist: With skills in digital media and advertising, graduates can specialize as digital marketing specialists within healthcare settings or advertising agencies. They develop digital marketing campaigns, manage social media platforms, analyze campaign performance metrics, and optimize digital strategies to engage health consumers effectively.
Policy Advisor in Health Communication: Some graduates may pursue careers as policy advisors, working with government agencies or international organizations to shape health communication policies and regulations. They provide expertise on health communication strategies, advocate for evidence-based approaches, and contribute to public health initiatives at a policy level.
