Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Media and Communcation / Bachelor of Business (Advertising)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Media and Communication / Bachelor of Business (Advertising) at Swinburne University is designed to blend theoretical knowledge with practical skills in media and advertising, preparing students for careers in advertising agencies, media organizations, corporate communications, and related fields. This dual-degree program emphasizes creativity, strategic thinking, and business acumen essential for success in the advertising industry.
Curriculum: The curriculum integrates core subjects from media and communication studies with business courses specialized in advertising and marketing. Media subjects cover areas such as digital media, journalism, media ethics, and media production, while business courses include advertising strategy, consumer behavior, marketing management, and business communication. Students gain hands-on experience through practical projects, internships, and industry placements.
Research Focus: Students engage in research projects that explore advertising trends, consumer behavior analysis, media effectiveness, and emerging technologies in advertising. Research opportunities may involve conducting market surveys, analyzing advertising campaigns, studying media consumption patterns, or exploring the impact of digital media on advertising strategies. The program encourages critical thinking and research skills applicable to both media and business contexts.
Industry Engagement: Swinburne University emphasizes industry engagement through partnerships with leading advertising agencies, media companies, and business organizations. Students benefit from guest lectures by industry professionals, networking events, and opportunities for internships or work placements. This practical exposure allows students to apply theoretical knowledge in real-world settings and build professional connections within the advertising industry.
Global Perspective: The program incorporates a global perspective by examining international advertising practices, cross-cultural communication strategies, and global media trends. Students may have opportunities for international study exchanges, participation in global advertising competitions, or collaborative projects with international partners. This exposure enhances students' understanding of global advertising markets and prepares them to work in diverse cultural and economic contexts.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 34040
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Media and Communication / Bachelor of Business (Advertising) program from Swinburne University are well-equipped with a blend of media expertise and business acumen, making them suitable for various roles in advertising, media management, marketing, and communication.
Advertising Account Executive/Manager: Graduates can work as account executives or managers in advertising agencies, where they collaborate with clients to develop and execute advertising campaigns. They oversee creative teams, manage client relationships, and ensure campaigns meet client objectives and industry standards.
Media Planner/Buyer: Media planners/buyers strategize and purchase advertising space across various media channels (TV, radio, digital, print). They analyze audience demographics, negotiate with media vendors, and optimize media budgets to maximize campaign reach and effectiveness for clients or organizations.
Digital Marketing Specialist: With expertise in digital media and advertising, graduates can specialize in digital marketing roles. They create and manage digital advertising campaigns, optimize online content, analyze digital metrics, and utilize social media platforms to engage audiences and achieve marketing objectives.
Public Relations (PR) Specialist: PR specialists manage public perception and communications for clients or organizations. They develop PR strategies, craft press releases, organize media events, and build relationships with journalists and influencers to enhance brand reputation and manage crises effectively.
Marketing Communications Manager: Graduates may work as marketing communications managers, overseeing the development and implementation of integrated marketing campaigns. They coordinate marketing efforts across advertising, PR, digital media, and other communication channels to promote products/services and achieve business goals.
Content Creator/Strategist: Content creators/strategists develop engaging content for digital and traditional media platforms. They write articles, create videos, design graphics, and manage content calendars to attract and retain audiences while aligning with brand messaging and advertising objectives.
Brand Manager: Brand managers oversee the development and management of brand identities and marketing strategies. They conduct market research, analyze consumer trends, and collaborate with advertising and creative teams to strengthen brand positioning and drive brand loyalty.
