Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Laws / Bachelor of Arts (Advertising)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Laws / Bachelor of Arts (Advertising) at Swinburne University combines the rigorous study of law with a comprehensive understanding of advertising and communication. This dual-degree program prepares students for careers where legal knowledge intersects with the creative and strategic aspects of advertising and media.
Curriculum: The curriculum integrates core subjects from both law and advertising disciplines. Law subjects cover areas such as contract law, torts, constitutional law, and intellectual property rights relevant to advertising. Advertising courses include advertising strategy, media law and ethics, digital marketing, consumer behavior, and creative advertising techniques. Students gain a solid foundation in legal principles alongside practical skills in advertising strategy and campaign management.
Research Focus: Students engage in research that explores the legal and regulatory frameworks impacting advertising practices. Research projects may focus on areas such as advertising ethics, media law compliance, intellectual property issues in advertising, or comparative studies of advertising regulations across different jurisdictions. The program emphasizes critical thinking and analytical skills essential for navigating complex legal and advertising landscapes.
Industry Engagement: Swinburne University fosters industry engagement through partnerships with legal firms, advertising agencies, media organizations, and regulatory bodies. Students benefit from guest lectures by legal professionals and advertising executives, internship opportunities, and industry-led projects. This hands-on experience allows students to apply theoretical knowledge in real-world settings and gain insights into industry practices and challenges.
Global Perspective: The program incorporates a global perspective by examining international advertising trends, cross-border legal implications in advertising, and comparative legal systems. Students may have opportunities for international study exchanges, participation in moot courts or legal clinics abroad, and research projects that explore global advertising campaigns and regulatory frameworks.
Location
Hawthorn
Score
IELTS 6.5
Tuition Fee
AUD 37000
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Laws / Bachelor of Arts (Advertising) program from Swinburne University are equipped with a unique blend of legal expertise and advertising knowledge, opening doors to a variety of career opportunities at the intersection of law, media, and advertising.
Advertising Lawyer: Specializing in advertising law, graduates can work as legal advisors for advertising agencies, media companies, or corporate legal departments. They ensure advertising campaigns comply with regulatory requirements, handle trademark and copyright issues, and provide legal guidance on contracts, promotions, and marketing strategies.
Media Compliance Officer: Media compliance officers monitor and ensure that advertising content meets legal and regulatory standards. They work for media organizations, advertising agencies, or regulatory bodies, reviewing advertisements for accuracy, fairness, and compliance with advertising laws and industry codes of conduct.
Intellectual Property (IP) Lawyer: IP lawyers specialize in protecting intellectual property rights related to advertising, branding, and creative content. They handle trademark registrations, copyright issues, licensing agreements, and litigation involving infringement or misuse of intellectual property in advertising campaigns.
Corporate Counsel: Graduates may work as in-house counsel for corporations with extensive advertising and marketing operations. They advise on legal aspects of advertising strategies, negotiate contracts with advertising agencies and media vendors, and ensure corporate compliance with advertising laws and regulations.
Advertising Account Executive: With a background in law and advertising, graduates can pursue roles as account executives or managers in advertising agencies. They collaborate with clients to develop advertising campaigns, ensure legal compliance of campaign proposals, and oversee campaign execution to achieve client objectives.
Legal Consultant for Regulatory Bodies: Some graduates may work as legal consultants or advisors for regulatory bodies overseeing advertising standards and practices. They review complaints, conduct investigations into advertising practices, provide legal opinions on regulatory matters, and contribute to the development of advertising guidelines and policies.
Digital Media Specialist: Leveraging their legal knowledge and advertising expertise, graduates can specialize in digital media roles within advertising agencies or media companies. They manage digital advertising campaigns, ensure compliance with digital marketing regulations, and optimize digital strategies to reach target audiences effectively.
