Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Bachelor of Health Science / Bachelor of Arts (Advertising)
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Bachelor of Health Science / Bachelor of Arts (Advertising) at Swinburne University integrates knowledge of health sciences with a strong foundation in advertising and communication. It aims to equip students with both scientific understanding and creative skills essential for careers in health-related advertising, public health communication, and related fields.
Curriculum: The curriculum combines core subjects from both health science and advertising disciplines. Students typically study foundational health sciences such as anatomy, physiology, and public health alongside courses in advertising strategy, copywriting, digital marketing, and consumer behavior. Specialized modules may include health communication ethics, health promotion campaigns, and media planning.
Research Focus: Students engage in research projects that explore the intersection of health sciences and advertising. Research opportunities may involve conducting surveys, analyzing health communication strategies, or developing campaigns targeting specific health issues. The program encourages critical thinking and application of research methodologies relevant to both disciplines.
Industry Engagement: Swinburne University emphasizes practical learning through industry partnerships and placements. Students benefit from guest lectures by advertising professionals, internship opportunities with health agencies or media firms, and collaborative projects with industry leaders. This hands-on experience prepares graduates to navigate real-world challenges in health advertising and communication sectors.
Global Perspective: The program incorporates a global perspective by examining international health policies, cross-cultural health communication strategies, and global advertising trends. Students may have opportunities for international exchanges, studying abroad, or participating in global health campaigns to broaden their understanding of diverse health issues and communication practices worldwide.
Location
Hawthorn
Score
IELTS 6
Tuition Fee
AUD 35960
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 with a minimum of 20 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Bachelor of Health Science / Bachelor of Arts (Advertising) program from Swinburne University are well-prepared for a variety of career paths that bridge health sciences with advertising and communication.
Health Communications Specialist: As a health communications specialist, graduates can work with healthcare organizations, government agencies, or non-profits to develop effective communication strategies aimed at promoting health initiatives, raising awareness about public health issues, and advocating for health-related policies.
Advertising Account Manager: Advertising account managers oversee the development and execution of advertising campaigns. They collaborate with clients, creative teams, and media planners to ensure that campaigns meet client objectives and resonate with target audiences. In the context of health sciences, they may work on campaigns promoting healthcare services, pharmaceutical products, or health-related behaviors.
Health Promotion Officer: Health promotion officers design and implement programs that encourage healthy lifestyles and behaviors within communities. They may work for public health agencies, hospitals, universities, or non-governmental organizations (NGOs), focusing on areas such as smoking cessation, nutrition education, physical activity promotion, and mental health awareness.
Digital Marketing Specialist: With expertise in digital marketing strategies gained from the program, graduates can pursue roles as digital marketing specialists in healthcare settings or advertising agencies. They create online campaigns, manage social media platforms, analyze digital metrics, and optimize digital advertising efforts to reach healthcare consumers effectively.
Public Relations (PR) Specialist: PR specialists in health-related fields manage the public image and reputation of healthcare organizations or health-focused brands. They develop press releases, organize media events, handle crisis communications, and build relationships with journalists and influencers to promote positive public perception and trust in healthcare services or products.
Healthcare Copywriter: Healthcare copywriters specialize in creating content that educates and persuades audiences about health-related topics. They may write articles, blog posts, patient education materials, website content, and marketing collateral for healthcare providers, pharmaceutical companies, or health-focused NGOs.
Market Research Analyst: Market research analysts gather and analyze data to help organizations understand consumer preferences, market trends, and competitive landscapes. In healthcare advertising, they conduct research to assess the effectiveness of advertising campaigns, identify target audiences, and inform marketing strategies aimed at promoting health products or services.
